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On November 1 st – 3 rd 2012, PLOS welcomed 45 thought leaders in the rapidly emerging field of Article Level Metrics (ALM) to a Workshop on new ways to measure science and a Hackathon (co-sponsored by ImpactStory) to highlight the opportunities of the altmetrics field for the developer community. ALMs offer direct, first-hand views of the dissemination and reach of research articles through an ever-increasing range of different metrics, from the more traditional usage and citation data, to the mosaic of social media data. This multi-dimensional suite of indicators captures the research footprint from the moment of publication and dynamically tracks its impact over time. Building off last year’s Beyond Impact Workshop and altmetrics11 & 12, representatives from notable universities, funders, libraries, publishers and developers gathered at the Fort Mason Conference Center for an in-depth discussion of current challenges and future opportunities in the altmetrics community.