The Quality of the Conversation on Facebook Matters. Last September Michael Scissons, president-CEO of Syncapse, used data to reveal that “Engagement on the Facebook walls of leading brands is down 22%.”
He plotted engagement metrics on the top 300 brand pages. His hypothesis is that brands are not delivering long term value in favor of quick bumps from overuse of coupons and offers. More recently the Facebook Timeline innovations seemed to improve overall engagement. Google Photo Tours Take You to 15,000 Destinations. Upload your travel photos to Picasa or Panaromio?
Those images might now be used in Google photo tours — a new feature that turns dozens of still pics into a photo gallery for more than 15,000 destinations. Similar images are shown one after the other to give the viewer a better idea of what the area looks like. View the Trevi Fountain up close, see the various views of Half Dome in Yosemite, or check-out the ornate Hagia Sophia in Istanbul, among many other sites. Photos taken by travelers are turned into galleries of some of the world's most beautiful destinations.
Social Media: LinkedIn vs. Facebook. Which Social Network Should You Use.