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What We Use News, Videos, Reviews and Gossip - Lifehacker. Share PowerPoint presentations. Search Engine Journal. Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way? You will never make money on Facebook if you have the wrong fans. And the best way to get the right Facebook fans for your business is with Facebook ads. There are two main obstacles to people using Facebook Advertising: A lot of companies don’t have a budget for Facebook adsMost people don’t know how to create Facebook ads that are affordable Let’s tackle both issues… 1.

Ok I’ll give you a pass if you have no budget for AdWords and no budget for print and… basically no budget for advertising. So should you spend some of your AdWords money on Facebook? Prioritizing Your Online Marketing Efforts: AdWords for the highest ROI keywords AdWords reaches a point of diminishing return. Free Facebook Fans Suck Don’t go to Facebook just because you don’t have a budget for AdWords. Yes, you can get 50 of your friends to fan your page. Cheap Fan Services? 2.

Tech Cocktail. Daily Deal News. Facebook Blog. 2011 Best Books. Back in March 2011 Social Media Club proudly launched our educational initiative, the Social Media Book Club. This program highlights one book per month to learn best practices, explore timely case studies, and promote premiere thought leaders in social media. With the support of publishing companies like, McGraw-Hill, Wiley and Pearson, along with the numerous authors, we have successfully featured nine titles over 2011.

Every month we feature a complimentary webinar hosting the author and highlighting issues of particular interest to our professional community. In case you missed out on our past reviews and author webinars, check out the recaps below to access the audio and slides from all the titles we hosted over 2011. MARCH: WikiBrands by Sean Moffitt and Mike Dover Summary: A total blueprint for how businesses can drive innovation and growth through technology-based immersive customer collaboration. March webinar recap available here. APRIL: Content Rules by Ann Handley and C.C. SEO Tips for SMB. Ries' Pieces - Branding. Al Ries - Ad Age. BlogHer.