When the Internet Thinks It Knows You. Why DSPs need to open up, or shut up (page 2 of 2) An algorithm can generate unprecedented performance to the delight of the buyer, but sooner or later, they will rightfully demand to know why. Which variables are the most important and least important? How does that translate into bid prices for different types of impressions? The days of opaque ad networks are gone. Performance is necessary, but not sufficient. Because today's buyers -- whether advertisers, trading desks, or operating agencies -- aren't just buying performance, but the ability to understand and replicate that performance, to transfer media and audience learnings across channels, and upstream into campaign strategy. So what do you do if you are one of the many DSPs who don't actually have such an algorithm?
In the case of pure audience buying, we all know first-party data (i.e., retargeting) works great, but scale is extremely limited, and further exacerbated by cookie deletion. What about users of DSPs that employ machine-learning algorithms? Say “Cheese” Agency Trading Desks, DSPs And Exchanges. "The Sell-Sider" is a column written by the sell-side of the digital media community. Ali C. Mirian is VP, Product and Technology, at IAC Advertising.
It was the greatest cheddar cheese I have ever tasted. Sweet, yet subtly sharp, and utterly mouth-watering. Jasper Hill Farm in Greensboro, Vermont has one goal - to produce, age and distribute artisanal cheese of the highest quality. Mateo and Andy Kehler bought Jasper Hill Farm in 1998 and spent the next five years trying to figure out how they can build a business model for sustainable agricultural development. To cheese makers, aggregation is a means to higher prices for smaller suppliers. But how does the ATD appear through the lens of the publisher? In a land where asymmetry runs rampant, the staid publisher will tread softly. Counter-intuitively, the aggregation concept is moving up the food chain while ad networks are moving further down the ad delivery decision totem pole. Consolidation is inevitable. Email This Post. QuadrantONE - Local Audience Insights. Premium, National Reach.
Apps. High Tech Grey Market. Online Advertising Space. Can 'Curation' Save Media? Why Curation Is Important to the Future of Journalism. Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter and Tumblr. Over the past few weeks, many worries about the death of journalism have, well, died. Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving.
The art of information gathering, analysis and dissemination has arguably been strengthened over the last several years, and given rise and importance to a new role: the journalistic curator. The concept of curating news is not new. But with the push of social media and advancements in communications technology, the curator has become a journalist by proxy.
“Curation,” says Sayid Ali, owner of Newsflick.net, “gathers all these fragmented pieces of information to one location, allowing people to get access to more specialized content. " Curation as an Intermediary Andy Carvin, senior strategist for NPR who runs their social media desk, finds meaning in the word "media. " Upload video. Aggregate and curate video from multiple sources. Mix your pro, user gen, and web gathered content with Magnify.net. Editors as Curators: What's Taking So Long? These are tough times for editors. Senior editors are being forced to make deep, painful cuts in their newsrooms. Assignment editors are being phased out at some papers, seen as extraneous layers in the production process. Copy editors are seeing their jobs consolidated or even outsourced.
And many reporters, by their nature, never had much use for editors of any stripe to begin with. But the news judgment skills of editors should be more valuable now than they've ever been before to newspapers and other news organizations. That's because, in a world in which the walls around journalistic walled gardens are being (slowly) torn down, editors can play a vital new role in deciding how to choose content from all over the Web and package it for their readers' edification.
The buzzword for this is "curation," and that's a good way to think of it. The buzzword for that is "aggregation. " On the Web, you're not limited only to the content you own. PS: Must be Curation Day. The hubris of the paid news curator. Journalism has become about the journalists, writes Jeff Jarvis . The press has become journalism’s curse, not only because it now brings a crushing cost burden but also because it led to all these myths: that we journalists own the news, that we’re necessary to it, that we decide what’s reported and what’s important, that we can package the world for you every day in a box with a bow on it, that what we do is perfect (with rare, we think, exceptions), that the world should come to us to be informed, that we deserve to be paid for this service, that the world needs us.
In his article about journalistic narcissism, Jarvis points to an article from the New York Times about the paper’s daily 4 p.m. content meeting — where the editors decide what will be on the front page of the next day’s paper. He riffs especially on the writer’s description of the ritualistic and “formidable” nature of the room. To which Jarvis replies: The NYT writer, Alan Feuer, goes on:
Help.