Generation Y & Social Media - The connected millennials and social. Millennials: Technology = Social Connection. Where’s the strangest place you’ve ever used your smartphone or tablet PC?
For Millennials, the real question is where haven’t they used their devices. While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977 and 1995, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, means that marketers and brands need to step up their games in order to keep up and engage with them.
And these 18-to-36 year-olds are worth the effort. Why? Have Tech, Will Travel The Millennial generation, also known as Generation Y, is the first to come of age with cable TV, the Internet and cell phones, so technology is essentially baked into every Millennial’s DNA. Given their fluency and comfort with technology, Millennials have more of a positive view of how technology is affecting their lives than any other generation. Meeting the needs of Generation Y in the industrial workplace of the future. According to a recent report by Deloitte, 78 million baby boomers will retire over the next decade in the United States alone.
As the baby boomer population across the world retires they will be replaced by a new generation of workers. This new beast is Generation Y (signifying those born between 1982 and 1993) and they have a completely different set of expectations about the workplace to their parents’ generation. Connecting with them and convincing them to take up jobs in the manufacturing domain will be a major challenge for industrial organizations. It’s no surprise that Generation Y is tech-savvy. They also demand a work-life balance with access to online problem solving and learning tools. The need for industrial companies to embrace the technology of the future has never been more acute; if not for the sake of the efficiencies it will deliver (which are many) but to cater to and attract the workforce of the future. Generation Y & Social Media - The connected millennials and social. Generation Y - Characteristics of Generation Y. Born in the mid-1980's and later, Generation Y legal professionals are in their 20s and are just entering the workforce.
With numbers estimated as high as 70 million, Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. As law firms compete for available talent, employers cannot ignore the needs, desires and attitudes of this vast generation. Below are a few common traits that define Generation Y.
Tech-Savvy: Generation Y grew up with technology and rely on it to perform their jobs better. Armed with BlackBerrys, laptops, cellphones and other gadgets, Generation Y is plugged-in 24 hours a day, 7 days a week. Family-Centric: The fast-track has lost much of its appeal for Generation Y who is willing to trade high pay for fewer billable hours, flexible schedules and a better work/life balance. Team-Oriented: As children, Generation Y participated in team sports, play groups and other group activities. Millennials: Technology = Social Connection.
Know your customer: digital tribes. As we move into the second decade of Google's existence and witness the fast rise of social networks like Facebook and Twitter, there are big questions for companies and marketers about the nature of their audiences and their consumers.
Today the mantra is more about participating with audiences or users rather than simply broadcasting a programme or a marketing message to them. And it is also increasingly about portability, rather than just offering a piece of content like a song or a service such as a flight booking facility, that sits only on one device in one room of the house. In the digital world, getting people's attention means creating and accessing communities of interest – also known as digital tribes – that have shared interests over a particular subject or service.
Members of digital tribes are defined by who they hang out with on the web or via their mobile devices; it is about what interests a person has, and what networks they communicate inside of. The rise of the luxury digital tribe. Whisper it, but the ever-growing luxury end of the market might be coming to meet its own unglamorous decline.
Much is made over the luxury market’s growing kinship with technology and social networking, but the quest for global dominance has resulted in what can only be described as overexpansion and over-accessibility. For a regular midmarket brand, a nice problem to have but for a luxury brand that trades on the values of exclusivity it’s more akin to an exercise in writing one’s own obituary. Luxury analysts were near-unanimous in agreement that Louis Vuitton’s declining growth in 2012 was through overexposure, and the fashion label is just one of numerous brands that have eased off on international expansion, adopting caution in favor of aggression as well as concentrating in developing their more customized bespoke lines in order to retain their selective aura of individuality.
Digital or no digital, luxury is inherently exclusive.