Get flash to fully experience Pearltrees
Christopher Heine | April 5, 2011 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-media;page=article;artid=2040795;topcat=social;cat=social-media;static=;sect=site;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-media;page=article;artid=2040795;topcat=social;cat=social-media;static=;sect=site;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> State Farm has launched a Facebook page aimed at engaging the Latino demographic.
NEW YORK (AdAge.com) -- If social-gaming company Zynga had a Facebook profile, here is what the game company's recent status updates might look like: Zynga is in an open relationship. Zynga is single. Zynga is in a relationship. With Facebook.
If event registration site Eventbrite's experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter. The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34. The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period. That study also indicated Facebook drove more sales for Eventbrite than Twitter, although the difference between the two networks' sales per post was greater at that point than throughout the entire six-month period (the "value" of tweets increased).
Well, it's finally here. After Facebook announced that they'd have an email solution that's not email , they've rolled it out to the public. This morning, on my Facebook news feed, I saw the following message regarding Facebook's new Messages: The new system combines your messages, texts and chats in one place so you don't have to try to remember how you communicated with your contacts in order to find what you're looking for.
Everyone is on Facebook , right? Now over half a billion users are on Facebook which means that if Facebook was a country it would be the third largest country in the world… Impressive isn’t it! And everyone knows that Facebook is an endless source of leads, traffic, and anything else you could possibly want. This is the main problem – so many people throw themselves at Facebook with a frenzied “market at everything that moves” approach which is doomed to failure.
If you're sick and tired of FaceBook's continual encroachment on your privacy, here's how to lock it down like a SuperMax prison or give it the Death Penalty. [ UPDATE: FaceBook has made a number of alterations to their Privacy Settings since this article was first published. I've updated the Gallery as well as the videos to reflect these new changes. Additionally, I have re-structured this article so that those of you with simpler profiles can ignore the Centralized Updates/Fan Page stuff which is posted towards the end of the article. ]
For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The “Profile To Business Page Migration” tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes. The migration tool should come as exciting news to business owners struggling with the decision of whether to continue a profile with its limited capabilities, or start a Page from scratch with zero fans.
Last month, a team of ichthyologists sponsored by the Smithsonian’s National Museum of Natural History performed the first survey of the fish diversity in the Cuyuni River of Guyana. Upon their return, they needed to identify the more than 5,000 specimens they had collected in less than a week’s time in order to obtain an export permit. Faced with insufficient time and inadequate library resources to tackle the problem on their own, they instead posted a catalog of specimen images to Facebook and turned to their network of colleagues for help. Image right: A fish identified as Hypostomus taphorni , from the Guyana expedition.
At 10:30 PST today, Facebook held its “mobile event” for over 7,000 viewers. In his opening remarks, Facebook CEO Mark Zuckerberg said, “Our goal is to make it so that no matter what platform you are building, your apps can be social…And that over the next few years, entire industries will be rethought as social applications.” He also mentioned that 200 million people now use Facebook via mobile devices.
Facebook is rolling out Sponsored Stories, a new ad format that turns your friends' actions into promoted content. Sponsored Stories is "a way for marketers to sponsor activities that happen throughout the News Feed," Facebook Product Marketing Lead Jim Squires told Mashable . Companies can choose to take certain user actions — such as checkins or actions within Facebook apps — and feature them in the column on the right side of the News Feed.
Music service iLike is dependent on Facebook for 80 percent of its traffic and revenue, and that fact has suppressed iLike's value, say sources close to the music service. MySpace has offered about $20 million to acquire iLike , a music recommendation site and provider of Facebook's most popular music application, sources with ties to iLike said. They added that the deal could close at any time. TechCrunch first reported the acquisition talks . Some in Silicon Valley have speculated that MySpace isn't willing to pay more for iLike because it fears Facebook will boot iLike once its main rival takes control of the service. But that doesn't go far enough in describing the situation, said one of the sources.
So the title is a bit of hyperbole, but for most techy, social media savvy folks, the mainstream Facebook audience can sometimes seem a bit foreign, so I find it can help to think of them as a bit closer to the cast of Jersey Shore. Below you will find 5 pieces of scientifically proven, data-backed evidence that the “average” Facebook users is a little Jersey Shore. Although, aren’t we all?
Marketing & Facebook
11 January 2011 Last updated at 00:48 GMT By Maggie Shiels Technology reporter, BBC News, Silicon Valley The Winklevoss twins tell Rory Cellan-Jones in April 2010 that they will continue their fight Three Harvard graduates are to gamble a $65m settlement they made with Facebook over who came up with the idea for the site, in an effort to get more money. Tyler and Cameron Winklevoss and Divya Narendra argue that at the time of the settlement Facebook misrepresented its stock price, robbing them of millions. The three accuse Mark Zuckerberg of stealing their idea for what has become the world's biggest social network.
Interesting discussion :) Full disclosure before I begin my contribution to the chat: I am a marketing consultant that specializes in social media for business. I talk often about how important it is to leverage new media platforms and tools to engage customers and prospects. Having said that, media platforms of any type, whether they are print publications (print display advertising), broadcasting stations (TV & radio advertising), telecommunications (telemarketing) or the online web (email marketing, social networks, blogging, online content marketing), are only a means to an end. Each and all of them are not inherently "good" or "bad," each of them are more or less a blank canvas that a business can paint on as it wishes (or not). When we talk about the various social media options including twitter and facebook, an obvious key differential is the cost of entry.
With well over 200 million people around the world and 60 million Americans active on Facebook every month, big brands are beginning to market on Facebook. But how effective are they? Inside Facebook is excited to announce the release of our most comprehensive review of the state of the industry to date: Inside Facebook’s Best & Worst Facebook Marketing 2009 Report . We set out to find and evaluate the best and most innovative Facebook marketing efforts