personalization
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User experience issues -- Personalization vs. Customization
The difference between Personalization and Customization. Also explored are user experience issues with personalization. Case study of personalization features in GMail, Amazon, My Yahoo ! More...
Online privacy is a hassle. People don’t really want to have to manage their digital trails as they go about daily activities, however important it may be. People aren’t excited about managing their privacy online; they’re excited about seeing photos from friends, researching something interesting, and getting things done. As a result, people aren’t clear on what really happens with their data online and become upset when things aren’t as private as they expected, and this is when problems arise for online services. However, privacy can be turned into a positive.
Making Online Privacy Make Sense | UX Magazine
Users' Guide - Profiler
Contact Us | Login A Profile is a very specific combination of visitors' characteristics and their actions within the website. It is defined by a set of rules, and relations between those rules, that can be precisely arranged in very descriptive and complex formulas. What makes the Profiler so powerful and truly sets it on a league of its own is the ability to specify when and in what order those rules occur. Rules are the building blocks of a Segment; they are the conditions that have to be met by a visitor in order to belong to the Segment.
If you're a leading news brand, this guy wants to be your friend. Image by AFP/Getty Images via @daylife Facebook has a war on its hands, and Mark Zuckerberg knows it.
Facebook Is Getting Into the News Business - Jeff Bercovici - Mixed Media - Forbes
Personalization is quickly becoming a key concept in the world of online news. A new study discovered, however, that most readers are reluctant to actively personalize content, preferring to let someone else do the editorial selection. The Guardian 's Roy Greenslade highlighted a recent study by journalism academic Neil Thurman , titled "Making 'The Daily Me': Technology, economics and habit in the mainstream assimilation of personalized news." The key finding of the study, which was preceded by two years of research, was that readers are far less enthusiastic about news personalization than many think. The whole study can be read here .
A new study suggests that most online readers are averse to active news personalization - Editors Weblog
privacy and personalization
Findory was a personalized news site. The site launched in January 2004 and shut down November 2007. A reader first coming to Findory would see a normal front page of news, the popular and important news stories of the day. When someone read articles on the site, Findory learned what stories interested that reader and changed the news that was featured to match that reader's interests. In this way, Findory built each reader a personalized front page of news.
A brief history of Findory
Personalizing news websites is a nice idea, but existing attempts I’ve found to be less than the ideal. Most require user registration, and then you can specify which sections (Business, Sports, etc.) you want on your home page. But there’s another way, as demonstrated by Findory.com , a news site that debuted in March. It’s a news aggregator (like Google News ), and it’s personalized (like My Yahoo! ).
News Personalization Without Registration | Poynter.
In honor of Mashable’s five-year anniversary, this series is supported by IDG . Join social conversations to market your brand with IDG’s social advertising platform, IDG Amplify . Learn more about how it works here . The social network of a reader is quickly becoming their personalized news wire.
How News Consumption is Shifting to the Personalized Social News Stream
People have spent the past five years in Social Networking 101. We figured out what social networks are, created our profiles and connected with friends. We rethought fundamental aspects of human relationships and adopted new ways of informing ourselves (“If the news is that important, it will find me .”)
How you can use social machinery to power personalized news delivery | Poynter.
Panel on Future of Personalized News | Hacks/Hackers
Thanks to all who attended the Hacks/Hackers meetup on the Future of Personalized News! I’ll be writing more about the event in a separate post — things got a bit heated at times and there was some good debate about how to ensure quality content survives in the aggregation age. The archived livestream is below, and here’s a written summary on Google Buzz by Abe Epton of Google News. (thanks Abe!)The latest study from Pew Internet analyzes the news Americans are consuming and various different ways they find news. Based on a sample of 2,259 adults, the study reveals that three fourths of the people (75%) who find news online get it either forwarded through e-mail or posts on social networking sites, and half of them (52%) forward the news through those means. This translates to a large portion of all Americans. According to the report, 59% of those surveyed get news from a combination of online and offline sources. However, the study also shows that very few people nowadays (7%) are getting information from a single media platform. In fact, nearly half of Americans (46%) claim they get news from four to six media platforms on a typical day.
Social Networks Play a Major Part in How We Get News [STATS]
Overview The overwhelming majority of Americans (92%) use multiple platforms to get their daily news, according to a new survey conducted jointly by the Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism . The internet is now the third most-popular news platform, behind local and national television news and ahead of national print newspapers, local print newspapers and radio.
Understanding the Participatory News Consumer | Pew Research Center's Internet & American Life Project
Powerful micro-segmentation based on attributes, behavior, events and social profile Personyze offers over 50 different attributes by which you can segment your visitors in real-time and immediately apply personalization actions to the page. You can define relations between rules, such as ['at least 3 visits' AND 'subscribed to newsletter'] or ['at least 3 visits' AND NOT 'subscribed to newsletter'], and you can even specify the sequence in which events must happen. For example, you could define a segment of visitors that have visited a page with information about delivery costs after adding products to the cart (so you know they are serious), and whose IP addresses belong to the same city or area in which your store is located. You can show these visitors a pop-up offering free delivery or simply change the delivery price displayed to zero.
Profiler - Website Personalization per Visitor
Hello, we're DailyPerfect.com is a showcase for our innovative personalization technology, which can predict a user's interests through an automated semantic analysis of publicly available information. Our predictive content engine will generate a personalized news feed customized just for you. If you are a publisher, ad network or direct marketer and are interested in learning how our B2B content personalization and behavioral targeting solutions can help improve your business, please contact us.
DailyPerfect, predictively personalized news, behavioral targeting technology
March 1, 2010 Americans’ relationship to the news is being transformed in several directions thanks to the new tools and affordances of technology. Encounters with news are becoming more personal as users customize their experience and take charge of the flow of news into their lives.