Entrepreneurship
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1. Everett Rogers/Geoffrey Moore says potential innovation adopters include: innovators, early adopters, early majority, late majority, laggards -Rogers/colleagues suggest 49 to 87% of variance in rate of adoption explained by 5 product-based characteristics.
Note on Innovation Diffusion: Rogers' Five Factors - mbaNERDs,your Online MBA Case Study Center
How to Change the World: The Art of Rainmaking
I'll get lots of flak for saying this, but since I'm accustomed to flak from my Apple days, I'll say it anyway: Sales fixes everything. As long as you have sales, cash will flow, and as long as cash flows, (a) you will have the time to fix your team, your technology, and your marketing; (b) the press won't be able to say much because customers are pouring money into your coffers; and (c) your investors will leave you alone because (i) they will focus on companies with weaker sales and (ii) they won't want to jinx your success. You can blow all the smoke that you like about brand awareness, corporate image, and feedback from early adopters, but you either make it rain or you don't.
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