Unnamed soundsculpture. Actelion Imagery Wizard. Actelion Imagery Wizardcorporate imagery tool Client: Actelion Pharmaceuticals Ltd Collaboration with:Interbrand Zürich Actelion is a biopharmaceutical company that researches, develops and markets medicines for diseases that still lack adequate treatments. »Create a new identity for our brand Actelion. Don’t touch the logo, but create something the world of pharma has not seen before.« In keeping with this premise of Actelion, the brand consultancy Interbrand in Zurich conducted an initial review and discovered a generic image world with scientific motifs that lacked differentiation to the competition.
Based on the idea »From medical industry to medical magic,« a new visual identity was developed that uncovers the invisible magic moment of medicine. The new imagery is based on the smallest possible unit: digital molecules. »The best relaunch of a corporate design and award,« was the opinion of the jury when the Corporate Design Prize 2011 was awarded. Video the tool printing export images. Actelion Imagery Wizard. This is onformative a studio for generative design. Fragments of RGB. Fragments of RGBinteractive installation An ordinary situation in a technoid world: strolling through the streets and passing enormous LED screens consisting of tiny points of light that generate an impression of reality.
This reality is such a familiar and an integral part of our daily life that the viewer hardly reflects on it. What would happen if the image were to change as the viewer approached it? If the digital face suddenly became distorted? This project experiments with illusion and perception on various levels. What would happen if the image were to change as the viewer approached it? We became interested in the observer’s personal view and in »re-projecting« this. Video Images. Immaterials – the form of meta data. Immaterials – the form of meta dataCover and article for Weave Magazine 05.11 Client: Weave Magazine / Page publisher Collaboration with: Christopher Warnow Immaterials – Data between visibility and invisibility Designers are increasingly faced with the problem of understanding and visualizing data-filled space and making it inhabitable.
In their book Anthony Dunne and Fiona Raby, who conduct research in the field at the Royal College of Arts, speak of the electro-climate and the electro-geography – which can effect architecture just as the real climate can – and refer to it as »hertzian space.« The two designers think of electromagnetic fields full of data. But in times of geospatial data and location-based services data also assumes this wave field-like materiality. Are screens an appropriate medium for this? Immateriality as material is currently being discovered, opening up a new poetic field in which to narrate with space and information.
Weave cover and article images. Unnamed soundsculpture (docu)
VJ. Stock video. After Effects. Le Repaire Video Numerique. Post-Prod-Fr.com. Art of the Title.