A Wiki of Social Media Monitoring Solutions. 10 Steps for Successful Social Media Monitoring. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer.
You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. Best Social Media Monitoring Tools & Software. A revolution in monitoring and analysis Social media has led to nothing short of a bloodless coup in research.
Businesses are now able to tap into public opinion and discover what people really think about them, their ideas and their products. Online conversation yields a level of honesty and transparency that the old regime of surveys and focus groups could never hope to match. Social Media Monitoring Review 2012 - TopTenREVIEWS. Businesses of any size can no longer afford to ignore social media.
Over 70% of consumers shop online, but even more, they post about it on social media and research purchases online. Further, only 4% of dissatisfied customers complain directly to the company, while 42% complain online. Social media monitoring software not only keeps tabs on your own accounts, but scours the internet for mentions of your business or keywords that interest you. It can analyze trends, sentiment (whether the post is complimentary or negative) and demographics.
There are many social media monitoring services, some of which are part of a larger CRM or marketing program, others focused on specific social media venues.