background preloader

Facebook Page Management

Facebook Twitter

20 Great Video Applications For Facebook. With over 3000 available applications, Facebook has become a platform for, well, just about anything. One of the most interesting categories of Facebook applications are videos - whether you can add videos to your profile, create playlists, share videos with friends or even edit them directly in your profile, it's all there.

We've chosen 20 video applications for Facebook that we like the most. Video - one of the most popular applications for Facebook lets you add videos to your profile directly from your mobile, webcam, or hard drive. Flixster Movies - an application that lets you compare your movie taste with your friends. Music Videos - get videos from your favorite artists. YouTube Video Box - show off your favorite videos from YouTube on your profile. YouTube Skins - similar to the YouTube Video Box, only skinnable. MyTV - search YouTube directly from your Facebook profile and create playlists with your favorite videos. Yahoo! Top 10 Facebook Apps for Fan Engagement and Building Community. Are you looking for ways to better engage Facebook fans and build your community? These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community.

They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out. By the way, check out Top Ten Facebook Apps for Building Custom Tabs & Pages. If you are looking for a more comprehensive list, check out the one by Mari Smith: Top 75 Apps for Enhancing Your Facebook Page. #1: Fan of the Week for Pages Your fans like to be recognized. The application is free for the basic message shown below, but you can upgrade for a small fee to customize your message.

When you are recognizing your audience for participation, they will watch for your posts. To add it to your page, just go to and then choose the page to add it to. Enabling the Fan of the Week for Pages app is easy. #2: Booshaka. [Etude] Les socionautes exigeants vis-à-vis des marques. [Etude] Ce qu’attendent les fans des marques sur Facebook en 4 points. Attentes, interactivité, réactivité, services, reconnaissance… Une récente étude, réalisée par CMO Council, met en évidence un véritable fossé entre les marques et les utilisateurs sur les réseaux sociaux, et ce, notamment sur Facebook.

Selon l’étude, les consommateurs attendent davantage d’expériences, d’engagement, de récompenses lorsqu’ils se connectent aux marques sur les médias sociaux. Dans ses conclusions, CMO Council rappelle donc aux entreprises qu’acquérir de nouveaux fans n’est pas une fin en soi, mais un moyen permettant d’enrichir leur relation clients. Ainsi, basée sur un panel de 1300 consommateurs et de 132 senior marketers, l’étude identifie quatre décalages majeurs entre les deux entités. Fort de ce constat, CMO Council soumet plusieurs stratégies que les marques pourraient développer afin de coller davantage aux attentes de leurs clients. Les interactions entre fans : Le service clients : L’engagement des fans : Gamification et reconnaissance : 4 Ways to Measure Social Media and Its Impact on Your Brand. Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to the grand stage of “accountability.”

A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer. However, with a few simple steps, you can build a measurement strategy that accomplishes your goals. Defining Terms To start, let’s agree that brand awareness is a measure of how recognizable your brand is to your target audience. Also, let’s agree that the measurements for social media aren’t all that different from how you’ve been measuring traditional media. With that understanding, let’s look at how you can level the playing field between your traditional media metrics and your social media metrics. #1: Measuring Social Media Exposure How many people could you have reached with your message?

#2: Measuring Engagement #3: Measuring Influence. How to Develop a Social Media Content Strategy. Do you have a social media strategy? Does it involve content? Should it? The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook. “It’s official,” I thought. “Now every business in America has a Facebook page.” Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. If your social media engagement is reactive rather than proactive, it’s time to step back, take a deep breath and develop a content strategy that will engage your community. A content strategy doesn’t end with good signage.

What Is a Content Strategy? Last year while doing some research into what certification organizations were doing in social media, I interviewed Susan Cato, Senior Director of Web and New Media Strategies at CompTIA, who said, I thought this was brilliant. Listen. ShortStack.com Custom Facebook Pages | Build free custom Facebook Tabs, Pages, apps and contests. 3 Ways to Boost Interaction With Your Facebook Fans.

Are you looking for fresh ideas to engage your Facebook fans? Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis? One proven approach is to help your fans. Here are 3 techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond!

#1: Become a resource Despite the level of connection you think you have with your fans on Facebook, many still express pleasant surprise when you respond to them personally on the social network. Use fan names when you can, and respond one-on-one to the comments they make. Moreover, invite conversation by asking your fans’ opinions on topics, or asking them to tell you what sorts of content they’d appreciate. Everybody likes being asked, and fans feel extra-appreciated when you fulfill these desires—so don’t ask them for input you never intend to use or incorporate. As of this writing, the store had just under 1,100 fans. . #2: Offer your services, free.

Facebook Marketing: Ultimate Guide for Social Media. Howdy SEOmoz fans! It is an overused practice to start from some "shocking" stats and dissertate on how Facebook is powerful and important for business. So, I will just consider you all know what is Facebook and how cool it is. What you're about to read is a step-by-step SMM strategy for promoting your business on Facebook. I've gathered all the best practices and tips that I have used myself, together with some advice that I haven't tried but am confident will work well.

Ok. That's enough for the intro, let's go! Where To Start? 1. First of all, don't use your personal account to promote your business, unless you want your customers to see your childhood pictures and lulz from the recent party. Power Tip: Create a separate e-mail account in Gmail and import all the e-mail addresses of your clients there. 2. Promotion on Facebook is all about having a page for your business. Power Tip: "Page Name" is one of the the strongest ranking factors on Facebook search. 1. 2. 3. 4. 5. 1. 2. 3. 4.