[Etude] Ce qu’attendent les fans des marques sur Facebook en 4 points

5 Biggest Facebook Timeline Mistakes 1. Ignoring the Cover Photo Guidelines The Cover Photo works as your brand´s personal billboard with a strong visual impact, but only if you use the space wisely. You shouldn´t forget that it´s designed for storytelling, not promoting. Facebook released strict guidelines that ban promotions, coupons and advertisements. Facebook grew 7 users per second all of 2011 [Special Infographic] At Socialbakers, we started a nice tradition of bringing you Facebook Yearbook Infographic, which maps growth, top ranks of countries, brands, public figures, and most checked-in places and pinpoints interesting social media statistics. The Facebook statistics of age distribution shows the fastest growth in marginal age ranges of young people and elderly (more than 50%) which indicates Facebook penetration to grow in these groups as well. Remarkable fact is that more than a half (55%) of total Facebook users are (only) in top 10 countries led by USA, Indonesia, India and Brazil. Top 10 Facebook brands increased by 69% and the top public figures gained 213 million of new fans, which represents growth of more than 107%.

4 Ways to Measure Social Media and Its Impact on Your Brand Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer.

50 Free Social Media Tools You Can't Live Without A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is). A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis. Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. Fan Growth Slowed Slightly After Brands Switched To Facebook Timeline [STUDY] About six weeks after the first brands began switching their Facebook Pages over to Timeline, some data is beginning to trickle out and it's not all good. Facebook has yet to offer any overall analysis of brand pages before and after the Timeline switchover, but Wildfire Interactive, a social media marketing firm, has studied 67 brands that adopted Timeline and has released those results exclusively to Mashable. The report looked at the brand pages' performance before and after the switch over a nine-week period.

Facebook Data Team Shows Diversity and Roots of Information Network Information being shared on Facebook is highly diverse and coming to you mostly from people you rarely talk to, says the latest Facebook Data Team Study. The Facebook Data Team examined users' strong ties and weak ties by the number of comments, messages and photos people have in common. It turns out, those old friends and acquaintances you only see at reunions, influence your media consumption more than you might think.

How to Develop a Social Media Content Strategy Do you have a social media strategy? Does it involve content? Should it? The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). 5 Tools That Help Measure Your Social Media Influence Do you know if you’re having an impact on Twitter, Facebook and other social media networks? Do you want some tips on how to measure your social media influence? As Twitter continues to grow, tools to enhance your Twitter experience and measure your influence are popping up all over the web. In this article, I’ll highlight five free tools that offer easy ways to keep track of your influence on Twitter and beyond. #1: Klout Perhaps one of the more well-known resources for measuring your Twitter influence is Klout, which is available as an extension for Chrome and Firefox, as well as the stand-alone site.

5 Tips to Maximize Your Brand's Facebook Reach Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged exactly how to gain greater reach — though it did release an ad product, Reach Generator — there are several tactics known to work. Facebook Stats Analysis: Is Fan Page Growth Slowing? Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Samsung, Chrysler, Verizon and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter @jtobin. We saw as early as April and May of 2011 that Facebook itself had slowed its growth, but where did that leave brand pages? The number of organizations creating fan pages hasn’t abated. And as 2010 ended, the average page in the top 50 branded Facebook fan pages had grown over the year by 377.3%.

3 Ways to Boost Interaction With Your Facebook Fans Are you looking for fresh ideas to engage your Facebook fans? Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis? One proven approach is to help your fans. 10 Creative Ways to Use Use Instagram for Business Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.