background preloader


Facebook Twitter

True Secret to Success: Gratitude. 3 Interview Questions You Must Ask. Direct New Ideas. Social Media Advertising Software for Brands & Agencies. Open Marketing Cloud Company Newsroom Where Brand Marketing Meets Business Outcomes Your customers are spread across devices and channels.

Social Media Advertising Software for Brands & Agencies

Through our brand specific solutions you can access all the tools and data you need on one platform. Plan Advertise Analyze Customize All the tools you need to strategize, plan and execute a marketing campaign with your team. Manage and optimize your advertising campaigns across social channels and any device type. The Seven Habits of Spectacularly Unsuccessful Executives. Could Data Science Reduce Resume Overload? How Intangible Corporate Culture Creates Tangible Profits. Imagine a person from another planet turning up at a funeral here on Earth.

How Intangible Corporate Culture Creates Tangible Profits

Without having to be told, he would know that a funeral is not an appropriate place to tell jokes. This, Professor Michael Tushman tells his class at Harvard Business School, is the meaning of culture. But culture does more than inform every individual in an organization what attitudes and behaviors are expected of them. Culture reflects an organization's soul and is responsible for generating human energy. What The Most Successful People Do Before Breakfast. Mornings are a great time for getting things done.

What The Most Successful People Do Before Breakfast

You’re less likely to be interrupted than you are later in the day. Your supply of willpower is fresh after a good night’s sleep. That makes it possible to turn personal priorities like exercise or strategic thinking into reality. BT executives set for £90m windfall after turnaround. 9 Steps to Building a Content Marketing Strategy. 6 Habits of True Strategic Thinkers. Where ideas and people meet. Secrets of the shopping trolley. A survey found that when they cook, more than half of all Australians rotate between a repertoire of five meals or fewer. Photo: Peter Braig. The Social Media Statistics Of Fortune 500 Companies [INFOGRAPHIC] Top Executive Recruiters Agree There Are Only Three True Job Interview Questions.

Warren Buffett On Housing Market: I Was 'Dead Wrong' 9 Questions Before Choosing A Credit Card. 8 Strategies for Launching a Brand Presence on Pinterest. Charles Nicholls is an expert in ecommerce, web analytics, social media marketing and online buyer behavior.

8 Strategies for Launching a Brand Presence on Pinterest

He is also founder and chief strategy officer at shopping cart recovery company SeeWhy. You can follow Charles on Twitter @webconversion and read his blog. Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we'll look at why Pinterest is important to brands and provide seven simple steps for leveraging brand presence on Pinterest. Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers.

Despite the powerful numbers, most brands and merchandisers are not present on Pinterest. For those brands looking to develop a Pinterest presence, try these seven simple steps. Best Sellers. British culture may be our new great industry. All the data on debt you will ever need to know. Why Social Media Will Disappear. In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of television forever changed the advertising and marketing landscape.

Why Social Media Will Disappear

The arrival of color television in 1961 was rapidly becoming an integral part of the family home and engaged millions of people with captivating television shows, news as it happened and movies. The advertising agencies had to reinvent themselves as the new technology became widespread and by 1979 over 300 million televisions were occupying the corners of peoples living rooms. 50 years ago the choices of media were simple compared to today with essentially only a few media types. Related Resources from B2C» Free Webcast: Hooked: How to Build Habit Forming Products. Tobybarnes: Lego has influenced & insp... The best 100 digital agencies in the world. 12 Big Ideas for the Financial Services Industry in 2012 - American Banker Magazine Article.

Banks know health care is a big opportunity.

12 Big Ideas for the Financial Services Industry in 2012 - American Banker Magazine Article

They are spending more than $100 million a year acquiring and building technology to process claims and other transactions for providers of health services, according to the Healthcare Information and Management Systems Society (HIMMS). But there's a lot more that banks could be doing, especially as more provisions of Obamacare—officially called the Patient Protection and Affordable Care Act of 2010—go into effect over the next two years. Besides serving as the payments vehicle for doctors, hospitals and health care plan administrators, banks could become central to a kind of "health-wealth" portal that many believe will be a major source of the $35 billion in health care savings that the White House projects the act will provide by 2013.

"What we are suggesting is banks move beyond that core payments business to data processing," says John Casillas, senior vice president of the HIMMS Medical Banking Project. When Incentive Pay for Agency Performance Doesn't Work. The Perils of Multitasking. The title says it all in this McKinsey piece from earlier in the year.

The Perils of Multitasking

While it is fashionable, expected and admired to multitask the reality is that it is counterproductive. The piece expands into a personal strategy to focus, filter and forget. It’s a welcome reminder for time management principles. Google Engineer Shares 2012 Plans for Google Wallet. The Google Wallet continues to dominate the emerging field of mobile payments with its strong lineup of financial industry and merchant partners including Citi, MasterCard, Visa and First Data.

Google Engineer Shares 2012 Plans for Google Wallet

Biggest Tech Fails This Decade: 12 Epic Product Flops. How Samuel Palmisano of I.B.M. Stayed a Step Ahead - Unboxed. How to Launch a Social Ambassador Campaign. Curry Smith is affiliated with NOLAbound, a unique program that immerses 25 professionals in New Orleans business to discuss the city's entrepreneurial and social media influence. You can apply to be considered for a spot in the program at As long as brands want to improve and increase social media engagement and fellowship, they'll need authentic, relevant, community-oriented content.

One solution is to give consumers the chance to serve as brand representatives. Social media ambassador campaigns can fit a wide range of industries and products. They succeed by targeting popular bloggers and “super users” of networks like Facebook, LinkedIn, Twitter and YouTube. The brand wins if the selected ambassadors have strong voices to discuss the brand within relevant online communities.The ambassadors win if the brand partnerships yield access to greater resources.

Eulogy for Mellie. Ori Hadomi of Mazor Robotics, on Choosing Devil’s Advocates. iTunes 12 Days of Christmas App Offers Free iPad Downloads. How Tech & Social Media Companies Cashed Out in 2011. How Will Digital Change Small Business in 2012?