AIM - Managing Strategy

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Strategic Planning

Business Planning. Coca-Cola Company Information. Contact Us - Student Zone. Mission Statement & Vision: The Coca-Cola Company. The world is changing all around us.

Mission Statement & Vision: The Coca-Cola Company

To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners. Our Mission Our Roadmap starts with our mission, which is enduring.

To refresh the world... Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values. A Brief History of Strategy Consulting. The first strategy consulting firm was created in 1886 by Arthur Dehon Little, a chemist from the Massachusetts Institute of Technology.

A Brief History of Strategy Consulting

Other people came in afterwards and gradually institutionalized the field of management consulting. Although Arthur D. Little opened the way, he refused to follow the general trend when the field he had created started to grow – according to his opinion – on much too homogenous standards. His consulting company declined from then on. The pioneers’ dilemma Arthur D. Ultimately, his strategy didn’t work out very well: you can’t commit in solving matters that are unknown. Precisely because other consulting firms were unable to find appropriate solutions to their problems, the DuPont Company built a ground-breaking model, which was subsequently propagated by other consultants.

At a start, McKinsey wasn’t among the leaders. From the mid-1960s, consulting firms started to sell strategy, rather than structure. The Lords of Strategy: The Secret Intellectual History of the New Corporate World: Walter Kiechel: 9781591397823: Business solutions from AllBusiness. Definitions for: strategic planning strategic planning implementing an organization's objectives.

Business solutions from AllBusiness

In any organization, strategic planning occurs in two phases: (1) deciding on the products to produce and/or the services to render; (2) deciding on the marketing and/or manufacturing strategy to follow in getting the intended product or service to the proper audience. Strategic planning decisions will have long-term impacts on the organization while operational decisions are day-to-day in nature.


'Value' and Value Propositions. Consultancies / Business Schools. Scenarios & Megatrends. Models & Frameworks. Sustainability.