AIM - Managing Strategy
Business Planning. Coca-Cola Company Information. Contact Us - Student Zone. Mission Statement & Vision: The Coca-Cola Company. The world is changing all around us.
To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners. Our Mission. A Brief History of Strategy Consulting.
The first strategy consulting firm was created in 1886 by Arthur Dehon Little, a chemist from the Massachusetts Institute of Technology.
Other people came in afterwards and gradually institutionalized the field of management consulting. Although Arthur D. Little opened the way, he refused to follow the general trend when the field he had created started to grow – according to his opinion – on much too homogenous standards. His consulting company declined from then on. The pioneers’ dilemma Arthur D. The Lords of Strategy: The Secret Intellectual History of the New Corporate World: Walter Kiechel: 9781591397823: Amazon.com. Management > Strategic Planning | Business solutions from AllBusiness. Definitions for: strategic planning strategic planning implementing an organization's objectives.
In any organization, strategic planning occurs in two phases: (1) deciding on the products to produce and/or the services to render; (2) deciding on the marketing and/or manufacturing strategy to follow in getting the intended product or service to the proper audience. Strategic planning decisions will have long-term impacts on the organization while operational decisions are day-to-day in nature.