AIM - Managing Strategy
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The Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by , the world's most valuable brand, our Company's portfolio features 16 billion dollar brands including Diet Coke , Fanta , Sprite , Zero , vitaminwater , Powerade , Minute Maid , Simply , Georgia and Del Valle . Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system , consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day.
The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners. Our Mission
The first strategy consulting firm was created in 1886 by Arthur Dehon Little, a chemist from the Massachusetts Institute of Technology. Other people came in afterwards and gradually institutionalized the field of management consulting. Although Arthur D. Little opened the way, he refused to follow the general trend when the field he had created started to grow – according to his opinion – on much too homogenous standards. His consulting company declined from then on. The pioneers’ dilemma Arthur D.
Definitions for: corporate strategic planning corporate strategic planning management process involving determination of the basic long-term objectives of the organization and adoption of specific action plans for attaining these objectives. There are five interrelated elements of strategic planning, including: (1) analysis of the environment; (2) establishing objectives; (3) performing a situational analysis; (4) selecting alternative strategies; and (5) implementation and monitoring the strategic plans. <p style="text-align:right;color:#A8A8A8"></p>
'Value' and Value Propositions
Consultancies / Business Schools
Scenarios & Megatrends
Models & Frameworks