Business Planning. Coca-Cola Company Information. Contact Us - Student Zone. Mission Statement & Vision: The Coca-Cola Company. The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners. Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be. Our Winning Culture Live Our Values. A Brief History of Strategy Consulting. The first strategy consulting firm was created in 1886 by Arthur Dehon Little, a chemist from the Massachusetts Institute of Technology. Other people came in afterwards and gradually institutionalized the field of management consulting. Although Arthur D. Little opened the way, he refused to follow the general trend when the field he had created started to grow – according to his opinion – on much too homogenous standards.
His consulting company declined from then on. The pioneers’ dilemma Arthur D. Little wanted to deal with the complex problems confronted by companies, those other consultants couldn’t solve. He was thoroughly opposed to any kind of systematization when it came to sharing of ideas and strived to come up, in each case, with a unique solution. Ultimately, his strategy didn’t work out very well: you can’t commit in solving matters that are unknown. At a start, McKinsey wasn’t among the leaders.
The other consultants reacted by bringing new ideas into the market. The Lords of Strategy: The Secret Intellectual History of the New Corporate World: Walter Kiechel: 9781591397823: Amazon.com. Management > Strategic Planning | Business solutions from AllBusiness.
'Value' and Value Propositions. Consultancies / Business Schools. Scenarios & Megatrends. Models & Frameworks. Sustainability.