Zemoga Connects Water Cooler Talk With UNICEF's Clear Water Campaigns. Shared experiences promote connections between people. Eating food and drinking water are actions that are common to all of us. So what better time to promote awareness of UNICEF’s work on water sanitation and conservation than during that most communal of office experiences, visiting the water cooler? UNICEF’s partner/sponsor water company will supply offices with water jugs that have a sticker with a Mobile Tag on them and a message promoting awareness of UNICEF’s efforts to provide clean water around the world. Scanning the Mobile Tag will launch an application that will show some of the areas where UNICEF is conducting clean water campaigns. Clicking on a locale will show the user the same water cooler jug, except this jug will be filled with the water from the location rather than the pristine, clean water they’re lucky enough to have in their office. Created by: Zemoga Inc.
PSFK Presents: The Future of Mobile Tagging. Friends-of-the-tank. The Co-Sharing Trend [Need To Know: SXSWi] As we all begin to look forward to the Interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Co-Sharing.’ Today, a growing number of people are trading items and favors between each other. Digital technology allows anyone to find an object or service they need, when they want it, where they want it. Rather than finding these products and services at retailers or from large corporations, these items are often found in the hands of other people—sometimes neighbors, sometimes like minds a great distance away. Everything and anything is being lent and traded. This peer to peer exchange raises the overall value of the entire community of members by offering more choice, experience and opportunities that meet an ever changing set of expectations and needs.
One pertinent example of this trend that continues to come up in our research is car-sharing. 1. 2. 3. 4. 5. 6. 7. . The Social-Pairing Trend [Need To Know: SXSWi] As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Social-Pairing.’ People with similar interests, hobbies and needs have the opportunity to meet today through smart services that use a mix of social, location and demographic data to match profiles. Networks are looking at their member’s profiles on their site and across the social graph and linking people up based on interests, needs and location. These systems facilitate tremendous efficiencies. People can connect in a way (and at a speed) that would previously have taken a great deal of time and effort.
Social Pairing is about getting people together. It fosters a feeling of community (geographic or activity based) and further collaboration could follow as a result. One pertinent example of this trend that continues to come up in our research is Co-Parenting. 1. 2. 3. 4. @PSFK. This article titled “The Seed: where theatre, gaming and botany collide” was written by Keith Stuart, for guardian.co.uk on Monday 27th February 2012 11.31 UTC Theatre is and always has been interactive, from the city-wide mystery plays of the middle ages, to the modern era’s improvised comedy nights and experimental promenade performances. And though it may seem strange to draw parallels between this ancient artform and the world of video games, it’s the sense of interplay between audience and spectacle that can unite them. This summer, the young theatre company Goat and Monkey is running a performance and alternate reality gaming (ARG) project named, The Seed.
Based around the stories of Victorian botanists who would travel the world seeking rare seeds, the project starts on 28 May at a dedicated website, where viewers will read the blog of a fictitious researcher at the Millennium Seed Bank who is on a quest to find a ‘missing’ seed. Guardian.co.uk © Guardian News & Media Limited 2010. Blast Theory. Www.goatandmonkey.co.uk/seed/ Lost for a hundred years a precious seed lies undiscovered... Part immersive theatre and part online mystery, The Seed is a real-world treasure hunt of the grandest proportions. Inspired by true stories of the intrepid Victorian plant hunters, The Seed asks a new breed of hunter to follow clues and claim the lost treasure.
Help our heroine in her quest online as she struggles to find the seed and prevent her world from falling apart. Come and see one or all of the four different theatrical performances in the Great Gardens of Sussex. Each one contains different clues, characters and encounters. The fourth and final play is a pageant steeped in folklore - a night time adventure in spectacular surroundings. This event cuts to the heart of the mystery and is only for the bravest and most spirited of explorers. The Online Story has begun! To join the hunt, help our heroine in her search and to make sure you can watch the whole story unfold, please click Performance Venues and Dates. Bottle uses active charcoal to make tap water taste better. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs.
Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. Artists Design T-Shirt, Sell It To Raise $300,000 For Charity [Video] Change The Course. How To Turn Audiences Into Activists: 5 Lessons in Social Engagement from Participant Media. It seems as if the global--or at least national--crisis documentary has become nearly an annual tradition. It started with An Inconvenient Truth, the 2006 Al Gore documentary that helped to open people’s eyes to the devastation of global warming. The ritual continued with 2008’s Food Inc., 2009’s The Cove, and 2010’s Waiting for Superman. Now comes Last Call at the Oasis, a chronicle of our most precious--and most endangered--natural resource, water.
The film, which opened May 4 in New York and Los Angeles, examines climate change, water contamination, and industrial regulation as they relate to the impending crisis in water consumption. "We recognize that we’re not the experts on the issue," says Boettcher. The flip side of those often competing agendas is that each organization can find its angle on the film. The petition collects zip codes so that each signee will receive updates related to their region. MY BODY OF WATER.