5 Rules For Crowdfunding Success From The Queen Of Multitasking Underwear (You Read That Right) Technology probably isn't the first thing most people think of when they think of underwear.
Joanna Griffiths is not most people. While studying at INSEAD, one of the world's largest graduate business schools, Griffiths saw an opportunity to create a product that did more than the existing options on the market. "Thanks to technology, almost everything has evolved, everything but our underwear," she says. "We created a product truly designed with women's needs in mind: underwear that looks great, fits great, and has technology built in to eradicate odor and wick away and absorb moisture.
" Online Marketing Done Right – the Case of HBO’s True Blood. If you’re a vampire aficionado, it’s almost certain that you’re hooked on HBO’s popular TV series True Blood.
Even if you aren’t into the pale bloodsuckers, it’s still pretty likely that you’re addicted to the show all the same.Without getting into the reasons why True Blood manages to keep people glued to the TV following the hazardous antics of a perky, half-fairy waitress and her pulseless nightwalker friends, I’m going to look at exactly how a fantasy series, so often of marginal interest, became so popular and mainstream. The buzz around True Blood has been phenomenal. Many people working in the advertising industry have referred to True Blood as having one of the most well thought out marketing campaigns to date. The campaign is on-going, but can be broken down into four parts; generating intrigue, extending the campaign, revealing the purpose of the campaign and, finally, maintaining interest. Generating intrigue Extending the campaign Revealing the purpose Maintaining interest.
How the Pros Measure Social Media Marketing Success. From left: Sarah Hofstetter, David Rosenberg and Dexter Bustarde A lot of campaigns seem aimed at accruing Facebook Likes.
But is that success? What's the point? Dexter Bustarde: Earning a Facebook Like, by hook or by crook, is a success, but it's a success at a very tactical level. If I have a client with a campaign completely focused on getting Facebook Likes, I'll do what I can to show that this tactic should be working towards a broader strategy (using Facebook to tell people about your brand), which in turn should drive towards a business goal (getting people to spend money on your brand). David Rosenberg: The value of a Facebook Like is directly connected to the anticipated actions the brand hopes its newfound followers will take on behalf of the brand. Sarah Hofstetter: The question you’re posing is actually interesting in and of itself.
What about Twitter? Rosenberg:There are different ways to measure success. The 6 Pillars of Social Commerce: Understanding the psychology of engagement. InShare881 Social media is about social science not technology.
The Importance of Social Media in Driving People to Your Museum or Visitor-Serving Nonprofit (DATA) « Know Your Own Bone – Nonprofit Marketing & Online Engagement. 5 Ways Small Businesses Get Social Media Wrong. Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses.
Connect with Nellie on Twitter or visit her free resource center. It’s hard to go anywhere these days and not be bombarded with social media. That's because Facebook has 900 million active users, there are more than 200 million Twitter users, and then there’s Pinterest, the latest darling. The Demographics of Social Media Users — 2012. By Maeve Duggan and Joanna Brenner A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media.
At the same time, other groups are interested in different sites and services. In the case of Pinterest, Instagram, and Tumblr, these are the first reportable survey readings by Pew Research allowing comparison of whites, African-Americans, and Latinos. These readings come from a national survey conducted between November 14 and December 9, 2012 on landline and cell phones and in English and in Spanish. Using Totems And Intuitive Gameplay To Bridge The Generational Gap.
PSFK has partnered with Boehringer Ingelheim to bring you a snapshot of Ten Innovative Ideas each week that are reshaping the health care industry.
Continue reading below for the most exciting ideas from the past seven days. Start-up Incubator Looks To Revolutionize Health Care Industry During this year’s SXSW Festival, StartUp Health, a hybrid entrepreneurial incubator and academy focused on reforming the healthcare industry, announced its first class of class of 10 entrepreneurs (chosen from a pool of 400 applicants) who will take part in the intensive three-year program.
The curriculum will offer strategic thinking tools and collaborative peer groups designed to help innovators navigate the new digital health field. Unlike similar programs that support start-ups, many of the companies in the inaugural class are well on their way in terms of funding and staff, but are still lacking some of the necessary support and structure to create truly sustainable businesses. Social media consulting for nonprofits.