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http://yokedesign.com.au/online-marketing-done-right-the-case-of-hbo-true-blood/ If you’re a vampire aficionado, it’s almost certain that you’re hooked on HBO’s popular TV series True Blood. Even if you aren’t into the pale bloodsuckers, it’s still pretty likely that you’re addicted to the show all the same. Without getting into the reasons why True Blood manages to keep people glued to the TV following the hazardous antics of a perky, half-fairy waitress and her pulseless nightwalker friends, I’m going to look at exactly how a fantasy series, so often of marginal interest, became so popular and mainstream. A pulseless nightwalker The buzz around True Blood has been phenomenal.

Online Marketing Done Right – the Case of HBO’s True Blood | Yoke

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Pinterest, Tumblr, LinkedIN + Other Social Media

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The 6 Pillars of Social Commerce: Understanding the psychology of engagement

http://www.briansolis.com/2012/04/the-6-pillars-of-social-commerce-understanding-the-psychology-of-engagement/ Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and the content we create, consume and curate , we individually invest in the commerce of information and the relationships that naturally unfold. It is in how these relationships take shape that is both in and out of your control.
There’s a lot of conversation about the ROI of social media and confusion about how to explain its importance to executive leaders. Need help? Here’s some data behind how social media drives attendance to visitor-serving organizations (zoos, aquariums, museums, botanic gardens, theaters, etc).

The Importance of Social Media in Driving People to Your Museum or Visitor-Serving Nonprofit (DATA) « Know Your Own Bone – Nonprofit Marketing & Online Engagement

http://colleendilen.com/2012/07/11/the-importance-of-social-media-in-driving-people-to-your-museum-or-visitor-serving-nonprofit-data/
Nellie Akalp is the CEO of CorpNet.com , an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses. Connect with Nellie on Twitter or visit her free resource center . It’s hard to go anywhere these days and not be bombarded with social media. That's because Facebook has 900 million active users, there are more than 200 million Twitter users, and then there’s Pinterest , the latest darling.

5 Ways Small Businesses Get Social Media Wrong

http://mashable.com/2012/06/25/small-businesses-social-media-tips/
http://pewinternet.org/Reports/2013/Social-media-users.aspx

The Demographics of Social Media Users — 2012

Overview A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services. Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).
After analysis of hundreds of data points collected around the modern family experience, the PSFK consulting team recently noticed that when hooked up to popular devices such as Apple iPad , iPhone and iPod, physical objects are bridging the generational gap through gaming, appeasing tech-savvy kids and parents unfamiliar with the intricacies of specific console controllers. This updated technology offers seamless object integration into game play and these games can not only broaden the scope of user participation, but breathe new life to old games. Below are the key examples we felt embodied the theme ‘Using Totems and Intuitive Gameplay To Bridge The Generational Gap.’ Mattel Incorporates Physical Toys Into Digital Play iPieces Correlates Real Life Object Integration With iPad Skylanders Enables Parents To Participate In Game Using Totems http://www.psfk.com/2012/04/generation-bridging-gameplay.html

Using Totems And Intuitive Gameplay To Bridge The Generational Gap

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