5 Rules For Crowdfunding Success From The Queen Of Multitasking Underwear (You Read That Right) Technology probably isn't the first thing most people think of when they think of underwear. Joanna Griffiths is not most people. While studying at INSEAD, one of the world's largest graduate business schools, Griffiths saw an opportunity to create a product that did more than the existing options on the market. "Thanks to technology, almost everything has evolved, everything but our underwear," she says. "We created a product truly designed with women's needs in mind: underwear that looks great, fits great, and has technology built in to eradicate odor and wick away and absorb moisture.
" Griffiths needed a way to fund her new venture, Knix Wear. The campaign was a success, surpassing the $40,000 goal (by an extra $20,000). 1. Before you start your crowdfunding campaign, Griffiths suggests that it's important to study others who have done it well. 2. No matter how much experience you have in the crowdfunding space, it requires a strategic approach to reach--and exceed--your goal. 3. 4. Online Marketing Done Right – the Case of HBO’s True Blood | Yoke. If you’re a vampire aficionado, it’s almost certain that you’re hooked on HBO’s popular TV series True Blood. Even if you aren’t into the pale bloodsuckers, it’s still pretty likely that you’re addicted to the show all the same.Without getting into the reasons why True Blood manages to keep people glued to the TV following the hazardous antics of a perky, half-fairy waitress and her pulseless nightwalker friends, I’m going to look at exactly how a fantasy series, so often of marginal interest, became so popular and mainstream.
The buzz around True Blood has been phenomenal. Many people working in the advertising industry have referred to True Blood as having one of the most well thought out marketing campaigns to date. The campaign is on-going, but can be broken down into four parts; generating intrigue, extending the campaign, revealing the purpose of the campaign and, finally, maintaining interest. Generating intrigue Extending the campaign Revealing the purpose Maintaining interest.
How the Pros Measure Social Media Marketing Success. From left: Sarah Hofstetter, David Rosenberg and Dexter Bustarde A lot of campaigns seem aimed at accruing Facebook Likes. But is that success? What's the point? Dexter Bustarde: Earning a Facebook Like, by hook or by crook, is a success, but it's a success at a very tactical level. If I have a client with a campaign completely focused on getting Facebook Likes, I'll do what I can to show that this tactic should be working towards a broader strategy (using Facebook to tell people about your brand), which in turn should drive towards a business goal (getting people to spend money on your brand).
Far too often, I'll see Facebook campaigns that are very successful at getting a lot of Likes during the campaign, but I'll have no concept of what to say to people after the campaign is done. When you earn yourself a Facebook Like, you've successfully opened up a line of communication with a potential customer and his or her friends. What about Twitter? More Media Resources from Mashable: The 6 Pillars of Social Commerce: Understanding the psychology of engagement. InShare881 Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and the content we create, consume and curate, we individually invest in the commerce of information and the relationships that naturally unfold.
It is in how these relationships take shape that is both in and out of your control. This is why, in the age of social networking, relevant engagement counts for everything. One of the greatest myths in new media is that social networks facilitate conversations about you that would not otherwise take place if your organization weren’t present. The A.R.T. of Engagement.
The Importance of Social Media in Driving People to Your Museum or Visitor-Serving Nonprofit (DATA) « Know Your Own Bone – Nonprofit Marketing & Online Engagement. There’s a lot of conversation about the ROI of social media and confusion about how to explain its importance to executive leaders. Need help? Here’s some data behind how social media drives attendance to visitor-serving organizations (zoos, aquariums, museums, botanic gardens, theaters, etc). The research provided here is courtesy of IMPACTS. It’s as easy as 1-2-3 (or, rather, the transitive property in mathematics): The above data indicates the index value (i.e. the relative importance) of select factors (“utilities”) that influence the market’s decision to visit a visitor-serving organization (VSO). The US Composite data represents the overall US population. It is clear to see that for the overall US population and high-propensity visitors alike how important “reputation” is to your market’s overall decision-making process.
So we know that reputation is a major driver of visitation. Interested in updates regarding nonprofit marketing and best practices for online engagement? MPA. 5 Ways Small Businesses Get Social Media Wrong. Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses.
Connect with Nellie on Twitter or visit her free resource center. It’s hard to go anywhere these days and not be bombarded with social media. That's because Facebook has 900 million active users, there are more than 200 million Twitter users, and then there’s Pinterest, the latest darling. Given this reality, it’s impossible for small business owners not to feel a sense of urgency to master the social media landscape. But in the rush to join the social media party some small businesses are making critical mistakes. 1. This might be the most difficult lesson for the small business owner. In fact, if your social media strategy is just about marketing or sales, then you’re not approaching it right. Social media is all about building relationships and growing trust. 2. What does this mean? 3. 4. 5. The Demographics of Social Media Users — 2012. By Maeve Duggan and Joanna Brenner A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media.
At the same time, other groups are interested in different sites and services. In the case of Pinterest, Instagram, and Tumblr, these are the first reportable survey readings by Pew Research allowing comparison of whites, African-Americans, and Latinos. These readings come from a national survey conducted between November 14 and December 9, 2012 on landline and cell phones and in English and in Spanish. The results reported here come from the 1,802 respondents who are internet users and the margin of error is +/- 2.6 percentage points. Using Totems And Intuitive Gameplay To Bridge The Generational Gap. PSFK has partnered with Boehringer Ingelheim to bring you a snapshot of Ten Innovative Ideas each week that are reshaping the health care industry.
Continue reading below for the most exciting ideas from the past seven days. Start-up Incubator Looks To Revolutionize Health Care Industry During this year’s SXSW Festival, StartUp Health, a hybrid entrepreneurial incubator and academy focused on reforming the healthcare industry, announced its first class of class of 10 entrepreneurs (chosen from a pool of 400 applicants) who will take part in the intensive three-year program. The curriculum will offer strategic thinking tools and collaborative peer groups designed to help innovators navigate the new digital health field.
Unlike similar programs that support start-ups, many of the companies in the inaugural class are well on their way in terms of funding and staff, but are still lacking some of the necessary support and structure to create truly sustainable businesses. Social media consulting for nonprofits | Socialbrite.