LIMITE - agence de communication responsable
De la neige, des sapins, du cliché et de l’humour, de l’émotion et du rire, voici le best-of des campagnes spécial Noël 2015 qui ont marqué LIMITri. Bonnes fêtes de fin d’année ! Lire la suite Fin de nos interviews COP21 aujourd’hui avec Yonnel Poivre-Le Lohé, consultant en communication responsable. Avec son interview et toutes celles que nous avons souhaité vous faire partager, nous espérons avoir réussi à vous faire vivre la COP21 côté com’. Qu’est ce que la com’ peut faire pour lutter contre le dérèglement climatique ?
Using Totems And Intuitive Gameplay To Bridge The Generational Gap
PSFK has partnered with Boehringer Ingelheim to bring you a snapshot of Ten Innovative Ideas each week that are reshaping the health care industry. Continue reading below for the most exciting ideas from the past seven days. Start-up Incubator Looks To Revolutionize Health Care Industry During this year’s SXSW Festival, StartUp Health, a hybrid entrepreneurial incubator and academy focused on reforming the healthcare industry, announced its first class of class of 10 entrepreneurs (chosen from a pool of 400 applicants) who will take part in the intensive three-year program. The curriculum will offer strategic thinking tools and collaborative peer groups designed to help innovators navigate the new digital health field.
Before you start your social media strategy, read this
Lots of people have been asking me recently how they can get started with their social media strategies. In particular, people want a template or off the shelf action plan. There aren’t any quick fixes here and as with any good strategy it takes hard work, but it is worth the investment. I’m going to recommend a few points well worth considering before you write your social media strategy and plans, which will get them off to a flying start. Consider how social can help your organisational goals. I can’t stress this enough.
optimus
L’Association Valentin Haüy ( œuvre depuis sa création en 1889, pour que les aveugles et les malvoyants puissent « vivre tout simplement ». L’association souffre d’un déficit de notoriété grand public et d’implication à la cause défendue. En effet, le grand public (voyant) n’a pas forcément conscience des difficultés rencontrées par les aveugles et malvoyants, et surtout des solutions que peut apporter une structure comme l’Association Valentin Haüy. A travers le film « Les Victoires », l’Association Valentin Haüy et Optimus évoquent avec simplicité des gestes banals, ordinaires pour des voyants, qui représentent de véritables victoires pour les aveugles et les malvoyants. Réalisé à partir d’un casting de volontaires, le film met en scène des femmes et des hommes réellement aveugles ou très malvoyants sous forme de témoignages des gestes du quotidien.
The 6 Pillars of Social Commerce: Understanding the psychology of engagement
inShare881 Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network.
7 Steps to Simplify Social Media Strategy for Your Business Social Media Examiner
Does your business have a social media strategy? According to research conducted by Constant Contact, over 50% of small businesses need help with social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media effectively.
How the Pros Measure Social Media Marketing Success
From left: Sarah Hofstetter, David Rosenberg and Dexter Bustarde A lot of campaigns seem aimed at accruing Facebook Likes. But is that success? What's the point? Dexter Bustarde: Earning a Facebook Like, by hook or by crook, is a success, but it's a success at a very tactical level.
5 Ways Small Businesses Get Social Media Wrong
Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses. Connect with Nellie on Twitter or visit her free resource center. It’s hard to go anywhere these days and not be bombarded with social media.
The Importance of Social Media in Driving People to Your Museum or Visitor-Serving Nonprofit (DATA) « Know Your Own Bone – Nonprofit Marketing & Online Engagement
There’s a lot of conversation about the ROI of social media and confusion about how to explain its importance to executive leaders. Need help? Here’s some data behind how social media drives attendance to visitor-serving organizations (zoos, aquariums, museums, botanic gardens, theaters, etc). The research provided here is courtesy of IMPACTS. It’s as easy as 1-2-3 (or, rather, the transitive property in mathematics): The above data indicates the index value (i.e. the relative importance) of select factors (“utilities”) that influence the market’s decision to visit a visitor-serving organization (VSO).
The Demographics of Social Media Users — 2012
By Maeve Duggan and Joanna Brenner A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services. In the case of Pinterest, Instagram, and Tumblr, these are the first reportable survey readings by Pew Research allowing comparison of whites, African-Americans, and Latinos. These readings come from a national survey conducted between November 14 and December 9, 2012 on landline and cell phones and in English and in Spanish.
Online Marketing Done Right – the Case of HBO’s True Blood
If you’re a vampire aficionado, it’s almost certain that you’re hooked on HBO’s popular TV series True Blood. Even if you aren’t into the pale bloodsuckers, it’s still pretty likely that you’re addicted to the show all the same.Without getting into the reasons why True Blood manages to keep people glued to the TV following the hazardous antics of a perky, half-fairy waitress and her pulseless nightwalker friends, I’m going to look at exactly how a fantasy series, so often of marginal interest, became so popular and mainstream. The buzz around True Blood has been phenomenal. Many people working in the advertising industry have referred to True Blood as having one of the most well thought out marketing campaigns to date. The campaign is on-going, but can be broken down into four parts; generating intrigue, extending the campaign, revealing the purpose of the campaign and, finally, maintaining interest.
5 Rules For Crowdfunding Success From The Queen Of Multitasking Underwear (You Read That Right)
Technology probably isn't the first thing most people think of when they think of underwear. Joanna Griffiths is not most people. While studying at INSEAD, one of the world's largest graduate business schools, Griffiths saw an opportunity to create a product that did more than the existing options on the market.
