IAB 101 Guides. Standards & Guidelines The document below provides answers to frequently asked questions about the Viewable Impressions standards. An update on viewable impressions/viewability in light of today’s release from MRC/3MS/IAB’s US on standards for the US market. Case study Merlin Cycles needed to maximise advertising budget efficiency while targeting both new customers - including shoppers in a new market, the US — as well as previous buyers who had not purchased in an extended period of time. This study was intended to demonstrate the results of a five-week test period in which Office compared the results of the Sociomantic Labs dynamic display campaigns to the performance of its Incumbent display campaigns.
IAB UK advises that trading of viewable impressions be postponed until further notice. Unibet needed to re-engage with it's user on second screen, so they took a step forward and launched mobile RTB campaign. White paper Research. IAB Globally. IAB Europe. IAB - Regional Reports. Germany - OVK. OVK Reports. Greece - IAB. Greece - Reports. Poland - IAB.