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Google URL Shortener. Posted by Michael Hermanto, Software Engineer, Firebase We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online.
Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more. To refocus our efforts, we're turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL).