Update: 01/10/2012 : The original version of this article by Jen Gordon was published in August 2009. It was thoroughly revised and updated by the author in September 2012. — Editorial Team
Many online retailers are looking to have a mobile site along with their regular website.
Ask any interactive agency nowadays what their clients are asking for when they need a mobile experience — the answer will inevitably be “an iPhone and/or an iPad app.” Native Apple apps are a hot commodity, and in today’s mobile application ecosystem, mobile web apps are not sexy.