Digital Freak
Put simply, we help businesses get found online. Innovator in the online arena, Digital Freak offers online marketing solutions to build brand awareness, increase leads or reach out to the digital world through a number of clever platforms with effective and measurable outcomes. From building the right website, optimising your digital footprint for SEO, managing your Google Adwords and Pay Per Click (PPC) campaigns to building your Social Media presence and engagement. Digital Freak offers real actions, real leads and real results in a world full of virtual activity.
Digital Freak_ NEW BLOGS. Digital Freak: How to Prioritise On Page SEO for Small Businesses. SEO forms the backbone of small business marketing, creating targeted marketing opportunities that allow your business to compete effectively against the giants.
Adapting Your Social Media Strategy for COVID-19. As we all start getting to grips with the fact that COVID-19 will be with us for the long-term, businesses need to adapt to new consumer needs.
This is especially true for your social media strategy, as consumer activity on these platforms has reached an all-time high during the pandemic. Here’s some practical advice from our social media team to structure your strategy for success. The Best Time for Posting on Social Media Because the structure of our daily lives has changed and the majority of people are working from home, people’s social media behaviours have changed. In the past, the general rule was that the best time to post content on Facebook was on weekdays, especially Wednesday, around lunchtime, when most people are taking a break. Now, thanks to more flexibility in our daily lives, activity spikes are now almost consistent through the work week, with the best times to post being earlier, from 10AM. How Much Content Should You Be Posting? 3 Best Practices for SEO Friendly Content. SEO friendly content like blogs, landing pages and articles are an important part of a successful content strategy, ensuring you get found online by potential customers.
Here are some best practices to follow to make sure your content is working as hard as it should be, from the best SEO company in Melbourne. #1 – Embrace Originality! Too often, we focus on the technical part of search engine optimisation – but the reality is that creating original content that links with your products and services is really important. Anyone telling you that you can copy and paste off similar blogs or just pump your content full of hundreds of keywords is taking you for a ride – one that will end up with your business being penalised by Google (and that’s the last thing you want!). Be authentic, be original and write in your brand’s voice. SEO Outlook – How to Position Your Business for the Rest of 2020. The value of search has been highlighted in 2020, providing easy, instant access to information, products and services throughout the ongoing COVID-19 pandemic.
The first half of 2020 saw consumers and brands leveraging the power of SEO to overcome daily challenges, stay safe, and keep businesses operating in tough conditions. Search engine optimisation strategies had to pivot dramatically as consumers changed their behaviour almost overnight and businesses raced against the competition to meet these new needs, find new ways of accomplishing entirely new goals and objectives. The way we used search reveals a detailed map of what society was going through that shows in detail how our lives and businesses transformed.
So, as we all learn to survive and thrive in this challenging new normal, what should we expect from SEO and search strategies in the second half of 2020? Content Marketing Do’s for All Brands. We’re seeing a big surge in content creation as brands try to streamline their client communications, rise to meet new challenges and opportunities, and embrace digital retail.
Whether you are new to the world of online content or have been experimenting with digital marketing for a while, there’s always something new to learn that will make your content more effective. Here are some tips from content strategy and SEO experts in Melbourne. Do Start by Creating a Content Strategy There are so many ways to market your brand online, but that doesn’t mean you should choose your platforms and topics on a whim.
Quality Content Creation Matters. Every day the Internet grows in size.
But how much of what is added has any real value? When it comes to your business, every piece of content you upload must in some way benefit your company and, at the end of the day, increase product sales. The art of content creation is being steadily honed and perfected, so you need to make sure your company is also producing high quality content. With so much information to choose from online, the best way to maintain a steady stream of web traffic is with good quality content. Digital Freak: 3 Metrics You Should Be Tracking on Your YouTube Channel. YouTube is the second most-used search engine in the world, with over 1.9 billion active monthly users with 50 hours of video uploaded every minute and 1 billion hours of video watched every day.
It’s a monstrously popular and powerful search engine and one of the best ways for a business to get found online, which is why video marketing is taking off and becoming a must-have feature of a robust digital marketing strategy. Here are the most important metrics to track so you know to keep you on target, from our digital agency in Melbourne. #1 – Watch TimeThis one is pretty simple – it’s the amount of time a viewer spends watching your video. Digital Freak — Quality Content Creation Matters. Tips for Writing High-Impact Digital Marketing Copy. Great copy is a must-have for any digital marketing strategy, transforming your objectives into content that people find useful, engaging and interesting.
Here are some tips to guide your content creation, from a leading digital marketing agency in Melbourne. Know the Reader’s Objective Whether you are writing copy for a Google ad, a social media post or a blog, your content creation strategy needs to be focussed on the reader’s objective. Best Practices for Optimising Ecommerce Site Search. The ecommerce industry in Australia has been growing quickly for years, but the COVID-19 pandemic led to the biggest increase yet.
Everyone now wants to be able to sell their products online — and that means building a practical, attractive ecommerce website as part of your small business marketing strategy. Here are some tips from an SEO specialist and web designer in Melbourne for making your site’s search function as effective as possible, so your customers can find what they want to buy. Make Your Search Box Pop Your search box is one of the most used functions on an ecommerce site, which means it needs to be easy to find. It should be front and centre, and your web designer in Melbourne should ensure that the colour and placement of the search box is exactly where visitors will look for it. Quality Content Creation Matters. Digital Freak: What is the Best Way to Advertise Online?
Online advertising has been around for a while now and is proving to be a successful strategic move – something that was highlighted in the period of the COVID-19 pandemic.
If your business is thinking about expanding to new audiences, you will be looking for the best way to advertise online and maximise your returns. Here are some insights from a leading digital marketing agency. First, a quick tip – Always align your online advertising strategy with your brand’s focus and audience target audience. These are general tips for all businesses, but it’s important to select the ones most appropriate for your organisation. Quality Content Creation Matters. What is the Best Way to Advertise Online? Online advertising has been around for a while now and is proving to be a successful strategic move – something that was highlighted in the period of the COVID-19 pandemic. If your business is thinking about expanding to new audiences, you will be looking for the best way to advertise online and maximise your returns.
Here are some insights from a leading digital marketing agency. First, a quick tip – Always align your online advertising strategy with your brand’s focus and audience target audience. Declutter, Reinvent and Revitalise Your Digital Marketing Strategy. If there’s one word to sum up the month of January, it’s reinvention! It’s a month in which the majority of us take the time to think about what we want from the year ahead for our personal lives, our health, our careers and, of course, our businesses.
But unlike many resolutions that happen in the new year (here’s looking at you, gym membership), the changes we make to digital marketing strategies are designed with staying power in order to bring in results as the long months go buy. By spring cleaning your organisation’s digital marketing strategy, you keep it fresh, innovative and aligned with current best practices. And that’s a recipe for success. Step One: Revisit Key Metrics Every successful digital marketing strategy is designed with specific goals in mind and the metrics needed to track them. But these metrics and goals are not set in stone and will need adjusting as your business grows and changes.
10 SEO Terms Everyone Should Know - Digital Freak - Medium. If you want to get the best possible results from your online advertising strategy, then you need to understand SEO. Here’s a quick guide to common SEO terms and what they mean, from our SEO agency in Melbourne. Keyword — Keywords are words and phrases that users type into google in order to find a product, service, or information. Your website and online advertising content needs to include popular keywords for your products and services to that these pages show up on Google searches.
This is the foundations process of search engine optimisation.Alt tag — An alt tag describes an image on a page. What is the Most Effective Way to Advertise on the Internet. If your business has been thinking about getting into online advertising for a while now, or has had to suddenly pivot to online services due to the coronavirus outbreak, then this is the article for you! Here, our social media marketing team and search services team will cover all the basics of online advertising – why it’s effective, what platforms to prioritise and how to make a standout ad. The Benefits of Online Advertising It’s accessible: Unlike traditional advertising media, any business can advertise online, whether they are large or small, local or international, providing goods or services. With a reasonable budget, you can quickly and efficiently reach your target audience and engage them personally and directly with your brand.
It works 24 hours a day, 365 days a year: Online advertising is like putting up a storefront in front of the entire world instead of just one street. Digital Freak: How to Optimise Images for SEO – and Why You Should. Images have a lot of functional benefits in terms of enhancing your web design or digital marketing content, creating eye-catching interest and context around your message – but did you know that they can also be useful for SEO?
Here’s some insight from our digital marketing company in Melbourne. How to Make Images Work for SEOJust like there are some techniques to learn to make text-based digital marketing optimised for SEO, so there are SEO techniques for images. This mostly concerns naming and tagging images correctly. Here’s how. Declutter, Reinvent and Revitalise Your Digital Marketing Strategy. Tips for Keeping Your Digital Content Relevant. COVID-19 has had a big impact on businesses and customer behaviour, with physical distancing practices and lockdown regulations making the ability to do business over the internet more important than ever. Social Platforms Introduce Features to Help Small Businesses. All around the world, businesses are under threat from the economic measures put in place to slow the spread of COVID-19.
With digital platforms becoming the most effective spaces to promote and sell goods and services, several social media services providers are stepping up to support small businesses. Schema Markup - What It Is & Why It Matters For SEO. These days, it’s just common sense for a business to have an online presence in the form of a website. This is true even if your business is fairly small and local. With an estimated 2.05 billion people shopping online in 2020 and ecommerce sales alone predicted to reach US$3.9 trillion this year, businesses are truly seeing the value of getting found online. But a commitment to SEO isn’t always as simple as implementing a strategic keyword-driven content and paid advertising strategy. Digital Freak: How Coronavirus Has Changed Search. COVID-19, the coronavirus has changed every aspect of our lives, including how we run our businesses. Content Marketing Advice for the Coronavirus Pandemic. Website Design.
Social Media Security Best Practices - Digital Freak - Medium. Social media accounts, like any online accounts, are vulnerable to cyber-attacks. How COVID-19 is Impacting on Search and SEO. COVID-19, the novel coronavirus, has transformed the way we work and live in a matter of weeks. Digital Freak: 4 Link Building Tips for B2B Businesses. When ranking a page, Google’s algorithm checks over 200 different factors to determine its relevancy to a query – an impressive feat! How to Help Your Business Navigate a Global Crisis. As you’re undoubtedly aware, the coronavirus (COVID-19) is sweeping through Australia and the world. How to Start Your LinkedIn Lead Generation Campaign. 5 Best Practices Engaging Email Marketing Content.
Getting Used to the New Normal for B2B Marketing - Digital Freak - Medium. What is the Most Effective Way to Advertise on the Internet. Digital Freak: How to Get More Product Reviews for Your Ecommerce Website. Why Technical and On-Site SEO Isn't Enough. 3 Tips for Creating a Powerful Content Strategy - Digital Freak - Medium. Make Social Media Marketing Easy with Facebook Ad Automation. Digital Freak: How to Boost Your Visibility on Instagram. 5 UX Website Design Mistakes That Will Cost You Customers. 4 Tips for Boosting Your Web Traffic - Digital Freak - Medium. How to Get the Most Out of Google Ads. Digital Freak: What is Demand Generation and Why Does It Matter? 5 UX Website Design Mistakes That Will Cost You Customers. 3 PPC Trends for 2020 - Digital Freak - Medium. Pay Attention to These 7 Google Analytics Metrics. Digital Freak: 3 PPC Trends for 2020. Digital Marketing Agency Melbourne. Why Invest In Social Media Management. Pay Attention to These 7 Google Analytics Metrics.
You Need a B2B Blog to Grow in 2020 - Digital Freak - Medium. Why Technical and On-Site SEO Isn't Enough. Digital Freak: Why Every Business Needs SEO. Schema Markup - What It Is & Why It Matters For SEO. When is the Best Time of Day to Run a PPC Campaign? 5 Simple Copywriting Tips. How to Define Your Target Market for Social Media Marketing.
Digital Marketing Agency Melbourne. How to Address Negative Comments About Your Brand on Social Media. A Guide to Setting Your Social Media Marketing Goals. Digital Freak: What is Organic Digital Marketing Content? Why Responsive Design Matters. Help! My Website Has High Rankings but Low Traffic. Digital Marketing Agency Melbourne. What is a Net Promoter Score and Why Does it Matter? Why Technical and On-Site SEO Isn't Enough. Digital Freak: Best Practices for Your Website Landing Pages. Pay Attention to These 7 Google Analytics Metrics. 5 Digital Marketing Tactics to Get You Ahead in 2020. Google Analytics Metrics. Digital Freak: How to Promote Your Business Facebook Page. Increase Your Engagement. How to Boost Web Traffic Through Social Media.
Digital Marketing Agency Melbourne. What is Better for Business — Facebook or LinkedIn? Your Guide to Mobile-Friendly Digital Marketing. Digital Freak: 3 Things to Do When Your B2B Marketing Strategy Isn’t Performing. The Ultimate Guide to Local SEO. 3 Myths About Digital Marketing – Busted. Digital Marketing Agency Melbourne. 5 Best Practices for Facebook Ads - Digital Freak - Medium. Google Analytics Metrics. Digital Freak: 4 Blog Post Ideas for Every Business. Your Guide to Mobile-Friendly Digital Marketing. 3 Christmas Shopper Buyer Personas to Consider.
5 Simple Copywriting Tips. 4 Tips for Writing the Perfect Meta Description - Digital Freak - Medium. Your Guide to Mobile-Friendly Digital Marketing. Digital Freak: 4 Differences Between B2C and B2B Digital Marketing Strategies. All you need to know about Facebook in 2019. 5 Ways to Get the Most Out of Social Media Marketing on Facebook. Digital Marketing Traits Customers Hate.
5 Tips for Successful Retail Digital Marketing - Digital Freak - Medium. Email Marketing: The Right Way. Digital Freak: Track These 6 KPIs as Part of Your Email Marketing Strategy. The Growing Trend of Digital Marketing. How to Optimise Your YouTube Marketing Videos. The Ultimate Guide to Local SEO. Want Your Digital Marketing Content to Rank? You Need to EAT.