And Reddit asked Sir Ken Robinson anything — and he answered. For the first in a new series of community-driven Q&As, TED and Reddit joined forces to ask creativity expert Sir Ken Robinson any question. TED fans converged on this article on Reddit to post their questions, and to vote on questions posed by others. Today, we asked Sir Ken the 10 questions with the most votes. Here are his answers: submitted by kn0thingWhat specific actions do you recommend taking to overhaul, say, public education to maximize how we identify and nurture creativity? And what place do you think things like critical thinking and logic (also noticeably absent) have in basic education? Sir Ken: The basis of my argument is: creativity isn’t a specific activity; it’s a quality of things we do. You can be creative in anything — in math, science, engineering, philosophy — as much as you can in music or in painting or in dance.
And that really has a couple of implications. So that’s the first thing: Creativity can be facilitated in any sort of activity. The Metric of More: Why You Shouldn't Just Focus On Growth. Paul Jarvis is a Web designer and bestselling author. His upcoming book, The Good Creative, explores 18 traits of the world’s most interesting and respected creative professionals. Say you look at your stats and see you received a single visitor to your website today. Awful, right? Maybe you didn’t write that good of a post, you’d think. Or maybe you need to change a call to action, since they didn’t subscribe or buy anything. For most creatives (even those of us who don’t have a heavy online presence), this sort of thinking can easily creep in. Here’s another scenario: you’re at a coffee shop and start chatting with a stranger. Or something like this happens: My band had just played a show, to maybe a dozen people somewhere in the middle of Canada (I forget exactly where). One person in a coffee shop.
This is why I think metrics, when applied to our creative work, can be detrimental. Quality vs. quantity Not enough Twitter followers, reach on Facebook, mailing list subscribers? Surprise Is Still the Most Powerful Marketing Tool - Scott Redick. Ocean Liners and Pirate Ships: Can Agencies Win the War for Talent? Agencies are the Ocean Liners. Sleek, steady vessels following their routes. Start-ups are the Pirate Ships. Oblivious to custom, rough around the edges and ready to change course as it suits them.
I work at a large, global agency. We put a premium on creativity. We must embrace a new era of “creativity” Insights and lots of diverse POVs lead to disruptive, valuable ideas. Certainly, the expertise they bring is valuable. Creativity comes from creating an atmosphere, a culture that values “creativity” in everyone, not “creatives.” Agencies vs. Agencies have to change. “At startups, you start off being treated with respect and as an equal. I grew professionally in leaps and bounds in the three start-ups I worked in. Agencies sell experts. It is time to let go of that. 3 Ways to Help Invest in Creative Collaboration At Social@Ogilvy, some very smart people in our Hong Kong team led by Stephanie Chevalierand Jenna Boller, developed a collaborative workshop called Socialab.
British Airways - Barcode Reader Ad. Una marca neozelandesa lanza una nueva mecánica promocional que convierte a sus consumidores en ladrones virtuales - Noticia - Internacional. La última promoción de V Energy, propiedad de Frucor Beverages, está animando a sus consumidores a convertirse en ladrones virtuales en busca de una porción de un botín que asciende a 100.000 dólares. La acción, firmada por BBDO NZ, invita a los neozelandeses a robar a los demás participantes en la promoción a través del portal www.vrobbers.co.nz. Hasta el 31 de marzo, los jugadores deberán poner su empeño para hacerse con todo el dinero que puedan sin olvidar que sus competidores tratan también tratan de hacerse con su botín.
La única vía para robar y para que los rateros protejan su botín genera consumo, pues la marca proporciona en sus envases códigos únicos para ambos fines, publica Popsop. Para Aaron Turk, director creativo digital de Colenso BBDO, con esta acción querían superar la mecánica del regalo directo. Según él, “la idea de robar tu parte de un premio en efectivo es una vía más interesante que la de ganarlo sin más”. Lessons from the golden age of planning. Oxo: ‘The client was receiving sacks of hate mail because the ad wasn’t showing well-behaved happy families’ The 20s are back: dapper dressing, period drama and recession (perhaps depression). Even The Great Gatsby is back, though this time on our screens. And as many a Gatsby fan will know, the last lines of the book speak to the future as well as the past.
It was while I was rereading Gatsby that I was, with John Griffiths, also interviewing 20 of the UK’s First Generation Planners: those pioneers of planning working for Stephen King at JWT from about 1968 to the mid-70s. Much has been debated about the future of planning but, like any good planning approach, before we set off towards the future we should learn something from what has gone before. So, let’s "beat on, boats against the current… into the past". What is a planner? No-one we spoke to could or wanted to answer this question. Agencies operated the commission system so one didn’t have to justify every single planning hour. ¿Nos estamos quedando sin ideas? A todos nos parece que la evolución de la tecnología es evidente e incluso radical. Miramos a nuestro alrededor y vemos nuevos productos, nuevas ideas y aplicaciones tecnológicas. Podemos observar cómo bajan los precios de todo lo relativo a la tecnología e incluso parece claro que todo sucede a una velocidad de vértigo.
Tal vez sea así… o tal vez esa sea una visión parcial. Hace algunas fechas me llamó poderosamente la atención una portada de The Economist, que como resulta habitual, no pasó inadvertida. En ella se planteaba un interesante debate. ¿Se está desacelerando la innovación? No paramos de crear cosas y de mejorarlas, pero puede dar la sensación de que no son tan trascendentes como las que ya se han creado antes.
¿Inventos menos espectaculares? La rueda, el coche, el ordenador… son algunas de las innovaciones que cambiaron nuestras vidas, pero nada sugiere que estemos cerca de descubrir nada de una importancia tan radical en lo inmediato. La gran duda es, ¿ahora qué? Para fans de Mad Men: el portfolio de Sterling Cooper Draper Pryce. Strange fruits by sarah illenberger. Jan 16, 2013 strange fruits by sarah illenberger ‘haarapfel’ by sarah illenberger german art director sarah illenberger has sent designboom images from her ongoing project ‘strange fruits’. the series is an eclectic collection of re-imagined fruits and vegetables – from a hairy apple to a diamond-shaped beetroot, the pieces are meticulously hand-crafted for an often humorous outcome. through the combined techniques of photography and sculpture, the work playfully transforms food into a truly visual feast. fruit rubik’s cube laced banana diamond beetroot carrot lipstick cauliflower brain eggplant from illenberger’s ‘discipline’ series lara mikocki I designboom.
DBS Bank: Expect the Unexpected. Halved Car? Why Creativity will Never Be the Same Again. Trends in creativity and innovation “Marketing? How can marketing be creative?”. This is what a top research chemist asked me in a creativity workshop I ran in the early eighties for the research department of an agricultural chemicals multinational. He said it in all sincerity after I mentioned that the week before I had facilitated a similar workshop for the marketing department. The world has moved on however. Today we recognize that creativity is possible and desirable in every nook and cranny of every organization and that every person is capable of delivering useful novelty to her organization. Perceptions of personal creativity have evolved too.
We are grappling with the relative importance of individual and team creativity, while acknowledging that no innovation can ever be realized fully by a single individual. Our creativity is expanding fast and so is our knowledge and understanding of it. Image credit: insidertrends.com. El salto de Baumgartner no consigue dar alas a la imagen de marca de Red Bull, según el índice BrandIndex de YouGov. Photo by digdamao. Defining the Client & Agency Relationship. Ben & Jerry's reivindica el matrimonio homosexual.
La marca de helados Ben & Jerry's ha renombrado uno de sus sabores (Oh My! Apple por Apple-y Ever After) en Reino Unido en apoyo a la legalización del matrimonio homosexual en Reino Unido, cuyo gobierno quiere introducir una ley para que las parejas del mismo sexo pueda adquirir los mismos derechos que las demás a través del matrimonio. Pero la marca propiedad de Univeler no se ha quedado simplemente en este acto y ha llegado a un acuerdo con la organización Stonewall, que lucha por defender los derechos de los homosexuales, para invitar a los consumidores a apoyar la propuesta del Gobierno en Twitter a través del hashtag #applyeverafter. Los usuarios también pueden mostrar su apoyo a través de una aplicación de Facebook que permite al internauta “casarse” con alguien de su mismo sexo (y así conseguir un helado de la marca gratis) e incluso escribir desde la web de Ben & Jerry's una carta al Parlamento.
7 stellar creative ideas for display ads (single page view) As mentioned in a recent article on the top five ad formats that will boost your brand, comScore asserts that the creative has four times the impact on results as the media plan does. An analysis of 400 campaigns indicates that the creatives contributed to 52 percent of the overall results, while the media plan contributed to just 13 percent.
Choosing the correct ad format can definitely boost your brand, but there's a lot to be said for good ideas, regardless of how they are delivered. Here are some compelling creative ideas that you can put into action to drive engagement and make the user experience more memorable. Example campaigns have been mainly drawn from last year's MediaMind Rich Media award submissions. As the world becomes much more touch-centric, the same old point-and-click can start to drag a bit.
The well-paved path here is gaming interactions, which are likely to boost some initial interaction. Unlock a Mercedes With Your Own Car Keys on These Subway Ads. Social Network Ads. Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003. OK Go & Chevy Sonic - Needing/Getting Music Video Trailer. TheFWA.
Dona tu Estrella y conviértete en embajador de Save the Children. Warc - Ideas and evidence for marketing people | warc.com. The Creativity Club. There are two black sheep in Sir John Hegarty’s office in Soho, London. One of them is literal – a stuffed animal inspired by BBH’s first ad for Levi’s, which gave birth to a corporate logo and a typically catchy slogan: ‘When the world zigs, zag.’ The other sits at a desk scattered with the detritus of a 40-year career (framed images from successful ads; D&AD Yellow Pencil; CLIO award bedecked with multicolored wristbands), sporting a trademark checked suit and wry smile. Hegarty is an old sage in the global advertising game – responsible for legendary campaigns for the likes of Audi (‘Vorschprung durch Technik’ was his idea) and Johnnie Walker, as well as Levi’s, British Airways, and Google.
But as digital technology ushers in a new era for the ad industry, he shows no sign of slowing down and letting younger men take over. Indeed, Hegarty seems reinvigorated by the demands of the digital age. My big view of it is that the world is moving towards entertainment. They certainly are. Cold comfort | Publicis Contagious Feed. IKEA Space Banner. Guardian open journalism: Three Little Pigs advert - video.
Un anuncio en Londres presenta publicidad según tu sexo - Tecnología. (CNN) — He aquí un invento de la mercadotecnia atractivo y espeluznante al mismo tiempo: Un cartel que salió este miércoles en Londres usa tecnología de reconocimiento facial para averiguar —con una certeza de 90%— si eres hombre o mujer. Además, muestra diferentes tipos de publicidad dependiendo de tu sexo. Las mujeres que se acercan al cartel, localizado en una parada de autobús en Londres —el cual funcionará durante dos semanas— son recibidas por una película de 40 segundos que explica la situación de mujeres y niñas en los países pobres, a quienes la mayoría de las veces les niegan la educación y oportunidades que sí tienen los hombres. Ellos por su parte, ven una versión reducida del contenido. No pueden observar la película, pero sí estadísticas impactantes sobre la situación, como el hecho de que a 75 millones de niñas se les niega educación. Se han hecho intentos similares en Asia.
"No recopilamos datos y no almacenamos nada", asegura. ¿Qué piensas?