And Reddit asked Sir Ken Robinson anything — and he answered. For the first in a new series of community-driven Q&As, TED and Reddit joined forces to ask creativity expert Sir Ken Robinson any question.
TED fans converged on this article on Reddit to post their questions, and to vote on questions posed by others. Today, we asked Sir Ken the 10 questions with the most votes. Here are his answers: submitted by kn0thingWhat specific actions do you recommend taking to overhaul, say, public education to maximize how we identify and nurture creativity? And what place do you think things like critical thinking and logic (also noticeably absent) have in basic education? Sir Ken: The basis of my argument is: creativity isn’t a specific activity; it’s a quality of things we do.
And that really has a couple of implications. And I think it’s true in many areas of creative thinking that people can be helped by learning techniques and processes. The Metric of More: Why You Shouldn't Just Focus On Growth. Paul Jarvis is a Web designer and bestselling author.
His upcoming book, The Good Creative, explores 18 traits of the world’s most interesting and respected creative professionals. Surprise Is Still the Most Powerful Marketing Tool - Scott Redick. By Scott Redick | 11:00 AM May 10, 2013 Life has never been more predictable.
Yelp provides an early-warning system for dining out, by helping us avoid bad restaurants and alerting us to must-try items at good ones. Facebook lets us investigate a potential romantic interest before the first date. Turn-by-turn instructions from Google Maps prevent us from ever getting lost. The same thing is happening in marketing organizations.
All this is good — mostly. Pursuing innovations in “big data” is essential, but that doesn’t mean we should ignore the element of surprise, because surprise is still probably the most powerful marketing tool of all. Surprise is addictive. Ocean Liners and Pirate Ships: Can Agencies Win the War for Talent? Agencies are the Ocean Liners.
Sleek, steady vessels following their routes. Start-ups are the Pirate Ships. Oblivious to custom, rough around the edges and ready to change course as it suits them. I work at a large, global agency. British Airways - Barcode Reader Ad. Una marca neozelandesa lanza una nueva mecánica promocional que convierte a sus consumidores en ladrones virtuales - Noticia - Internacional. La última promoción de V Energy, propiedad de Frucor Beverages, está animando a sus consumidores a convertirse en ladrones virtuales en busca de una porción de un botín que asciende a 100.000 dólares.
La acción, firmada por BBDO NZ, invita a los neozelandeses a robar a los demás participantes en la promoción a través del portal www.vrobbers.co.nz. Lessons from the golden age of planning. Oxo: ‘The client was receiving sacks of hate mail because the ad wasn’t showing well-behaved happy families’ The 20s are back: dapper dressing, period drama and recession (perhaps depression).
Even The Great Gatsby is back, though this time on our screens. And as many a Gatsby fan will know, the last lines of the book speak to the future as well as the past. ¿Nos estamos quedando sin ideas? A todos nos parece que la evolución de la tecnología es evidente e incluso radical.
Para fans de Mad Men: el portfolio de Sterling Cooper Draper Pryce. Hoy traigo un regalito para todos los seguidores de Mad Men: el portfolio de la agencia Sterling Cooper Draper Pryce.
Strange fruits by sarah illenberger. Jan 16, 2013.
DBS Bank: Expect the Unexpected. Halved Car? Why Creativity will Never Be the Same Again. Trends in creativity and innovation “Marketing?
How can marketing be creative?”. This is what a top research chemist asked me in a creativity workshop I ran in the early eighties for the research department of an agricultural chemicals multinational. He said it in all sincerity after I mentioned that the week before I had facilitated a similar workshop for the marketing department. For the researcher it was simply inconceivable that marketing, or anything outside the invention of new products, could be creative. The world has moved on however. El salto de Baumgartner no consigue dar alas a la imagen de marca de Red Bull, según el índice BrandIndex de YouGov.
Photo by digdamao. Defining the Client & Agency Relationship. Ben & Jerry's reivindica el matrimonio homosexual. 7 stellar creative ideas for display ads (single page view) As mentioned in a recent article on the top five ad formats that will boost your brand, comScore asserts that the creative has four times the impact on results as the media plan does. An analysis of 400 campaigns indicates that the creatives contributed to 52 percent of the overall results, while the media plan contributed to just 13 percent. Choosing the correct ad format can definitely boost your brand, but there's a lot to be said for good ideas, regardless of how they are delivered. Unlock a Mercedes With Your Own Car Keys on These Subway Ads. Social Network Ads.
Digital advertising and marketing: only the best ideas worldwide, since 2003. OK Go & Chevy Sonic - Needing/Getting Music Video Trailer. TheFWA. Dona tu Estrella y conviértete en embajador de Save the Children. Warc - Ideas and evidence for marketing people. The Creativity Club. There are two black sheep in Sir John Hegarty’s office in Soho, London. One of them is literal – a stuffed animal inspired by BBH’s first ad for Levi’s, which gave birth to a corporate logo and a typically catchy slogan: ‘When the world zigs, zag.’
The other sits at a desk scattered with the detritus of a 40-year career (framed images from successful ads; D&AD Yellow Pencil; CLIO award bedecked with multicolored wristbands), sporting a trademark checked suit and wry smile. Hegarty is an old sage in the global advertising game – responsible for legendary campaigns for the likes of Audi (‘Vorschprung durch Technik’ was his idea) and Johnnie Walker, as well as Levi’s, British Airways, and Google. But as digital technology ushers in a new era for the ad industry, he shows no sign of slowing down and letting younger men take over. Indeed, Hegarty seems reinvigorated by the demands of the digital age. My big view of it is that the world is moving towards entertainment.
They certainly are. Publicis Contagious Feed. IKEA Space Banner. Guardian open journalism: Three Little Pigs advert - video. Un anuncio en Londres presenta publicidad según tu sexo - Tecnología. (CNN) — He aquí un invento de la mercadotecnia atractivo y espeluznante al mismo tiempo: Un cartel que salió este miércoles en Londres usa tecnología de reconocimiento facial para averiguar —con una certeza de 90%— si eres hombre o mujer.
Además, muestra diferentes tipos de publicidad dependiendo de tu sexo.