Cómo hacer un FODA para tus redes sociales. POR: Martha Elena Violante Twitter: @emeviolante Las redes sociales son una de las principales herramientas con las que la marca se relaciona con su consumidor gracias a la inmediatez que el internet aporta a la conversación.
Por ello, también ofrecen una oportunidad de oro para realizar un análisis FODA útil para las estrategias de marketing ya se apara lanzamientos de producto o para hacer branding. ¿El truco? Saber qué preguntar. “Las redes sociales hacen que los estudios con los consumidores sean más “sencillos” que en fórmulas anteriores como focus grpups o encuestas porque la gente se expresa de manera más libre. El análisis FODA es aquel estudio que busca descubrir Fortalezas, Oportunidades, Debilidades y Amenazas de una marca, empresa, producto o hasta persona para establecer su situación real en un contexto determinado. Las pequeñas agencias deben ir abandonando la especialización por el servicio completo. En un mundo en el que las grandes agencias y la constante consolidación son la norma, hay muchas pequeñas agencias que están encasillándose a sí mismas. 5 Things Your Digital Agency Isn’t Telling You. Jessica Payne is director of digital strategy at PAN Communications, a public relations and digital media leader.
Follow the firm @PANcomm. Chances are your digital firm is a passionate bunch, devoted 100% to delivering sound, successful communications strategies to its clients. However, as part of any valued relationship, they should be providing you — the client — with counsel that may not always be easy to swallow. Below are five things you may never hear from your digital half. How to Reach Out to Potential Employers on Social Media. Joshua Waldman is the author of the Jobjuice Social Media Job Search App, which is now available for download for iPad and iPhone in the App Store.
Connect with Joshua and Jobjuice on Twitter and Facebook. It's no secret that employers are incorporating social media into their recruiting plans to find top talent. For job seekers looking to stay current, you know the opportunities exist. But, knowing how to properly reach out may be the barrier between you and your dream job. Web Analytics: Making the Connection with Social Media. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) Using some type of web analytics tracking is an essential part of any brand’s digital strategy.
Whether it is tracking the traffic to their website or forecasting digital lead generation based upon their completed online sales funnel, web analytics gives a brand a concrete manner of tying metrics directly back to their investments and rewards.
35 Social Media Theses. Social Business: What Are Companies Really Doing? There’s no doubt that social networking platforms such as Facebook and Twitter have transformed social norms and politics around the world, but the effect they’ve had on business is less clear. A study by the Massachusetts Institute of Technology Sloan Management Review (MIT SMR) and Deloitte sheds some light, finding that, while experiments and pilots are prevalent in organizations today, social business is expected to gain even more importance in the next three years.
Learn more about the study – which includes insights from more than 3,400 survey respondents from 115 countries and 24 industries – in this episode of Deloitte Insights. Speakers David Kiron, Executive Editor of Innovation Hubs, MIT Sloan Management ReviewDoug Palmer, Principal , Deloitte Consulting LLP. Loading Up on Social Media for the Trucking Industry. Some industries have been knee-deep and front-and-center in social media more evidently than others.
We know that retail, travel, and consumer packaged goods have especially been highlighted regularly, while nods in their direction for jobs well done are documented regularly. While it may be obvious how companies like McDonald’s and Southwest Airlines would need to incorporate social media into their customer service and marketing strategies, it’s perhaps less obvious how the trucking industry would need to get social. Unless of course, you are the trucking industry. Recently I have found more and more evidence of interesting use cases for social media for transportation and freight companies. One such example is Freightliner Trucks, a leading manufacturer of several types of trucks. Engagement is a real metric. 10 Social Media Tips From a Top Media Agency. Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.
OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client's social channels are leveraged and optimized to support traditional and digital solutions. According to Word's U.S. Isra García - Un Mapmaker en en la era de la Disrupción de la Comunicación y el Marketing: blog sobre crear cambio, inspiración y la revolución de Socia. La mejor checklist de social media marketing para negocios. 11 Social Media Tips for the Public Sector. ¿Cómo debe abordar el sector de lujo los medios sociales? Nielsen Online - Brand Monitoring. Every day, millions of consumers converse in online communities, discussion boards, blogs and social networks.
They turn to the Internet to share opinions, advice, grievances and recommendations. Are you listening, connecting and responding in a way that protects and promotes your brand? Nielsen Onlines BuzzMetrics services deliver trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses. BuzzMetrics services give you the tools to understand: How consumers feel about your brand, product or servicein their words How online conversations can power or deflate your brand Specific issues that are being discussed around your company, brand or organization Events, trends and issues that may be influencing industry and brand buzz How your online and offline marketing campaigns resonate with consumers How to leverage word-of-mouth to drive brand credibility, and ultimatelysales.
Architecting Brands To Build Leverage. As a business grows, the typical expansion plan is to diversify the variations or models of a particular product or to offer an even greater plethora of products catering to diverse needs and objectives.
Given the complexity of the product portfolio of companies, how can companies create a meaningful relationship between their corporate brand and their product sub-brands such that their respective brand equities are sustained and enhanced in the long term? There lies the importance and necessity of creating and developing a brand architecture system.
Building coherent brand architecture is a critical part of a firm's overall brand strategy, because it provides a structure to launch strong brands into other markets, assimilate acquired brands, and integrate strategy across markets. Just as architectural plans provide the basis for a sound building, good brand architecture establishes the plan for developing a sound brand strategy. Developer Claims Facebook Tried to Destroy His Business. The developer of a Facebook app has gone public with a post claiming that Facebook executives tried to hire him because the company was building a similar app.
While the idea of an "aqui-hire" might not sound bad to some, Dalton Caldwell, the CEO of App.net, charges that Facebook uses its heft to intimidate developers like himself rather than help build up the app community. ¿Qué esperan los ejecutivos de marketing de sus relaciones con las agencias? ¿Por qué no se debe apostar por infiltrados en redes sociales? Tres ideas para convertir a los clientes en defensores de una marca. Según ComScore, ver el contenido de Facebook predispone a la gente a comprar.
Cómo Medir de una Manera Más Real el “Engagement” en tu Página de Facebook. Most Organizations Still Fear Social Media - Anthony J. Bradley and Mark P. McDonald. By Anthony J.
Bradley and Mark P. McDonald | 7:00 AM July 20, 2012 In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not. Most organizations, however, still view social media as a threat to productivity, intellectual capital, security, privacy, management authority, or regulatory compliance.
No es lo mismo ROI que ROI en social media. O sí. Checklist de Social Media para Community Managers. A Simple Guide to Creating Social Media Sharing Links for Your Ebooks. If you've ever downloaded an ebook from HubSpot, you've probably spotted the social media sharing links we include in all our text-based content. Theses buttons encourage readers to share our content on Facebook, LinkedIn, and Twitter, so while they're flipping through the pages, readers can easily click on any of these links and let their social connections, friends, and coworkers know what they're reading. Remember: people are naturally inclined to share content they find valuable. It shows to their followers that they're someone worth following because of the useful information they share, making them a valuable contributor to the social networks they populate. Hydra Social Media. Twitter, Buddy Media Join Forces to Create “Age-Screening” Solution for Brands.
Las 100 empresas del Fortune Global son mencionadas en internet unos 10 millones de veces al mes. Exportly Tour. Forget About ROI, Start Thinking About 'ROE' Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right?
Not exactly. As with most things it’s easier said than done, but if you make it part of your daily customer/employee interaction to give your customers something positive to talk about you go a long way to influencing a higher rate of word-of-mouth, let’s call it your ROE or "Return On Experience. " In this post I’m going to throw out some radical ideas. What is Return on Engagement – ROE ? - One of the priorities of the public sector, according to the white paper published by cabinet office in November 2011, is to engage better with suppliers and always focus the choice of contracts on value for money. We are used to reading about return on investment (ROI) in whatever activity we launch. We are always concerned, especially when we sell or buy a product or service, about this ROI whether it be in terms of time or money. When we talk about ROI, we expect that anything we set up, deliver, or spend time on has a good ROI so that the value it provides is higher than we put in.
Tips. No matter how much email you receive, there is always someone who gets more. Oracle compra firma de marketing social. Social Network Users in Mexico Receptive to Ad Campaigns. According to the May 2012 Asociación Mexicana de Internet (AMIPCI) and ELOGIA study “Hábitos de los Usuarios de Internet en México,” social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
While two-thirds of web users recalled seeing search ads, social networks, at 57%, were not far behind, and way ahead of ads on ecommcerce sites (18%) and those on news sites (17%). The same survey found that 53% of social network users had a positive opinion of the ads served to them via social networks, while only 17% disliked them. It’s worth noting, though, that the recent presidential campaign in Mexico may be strongly influencing these trends. According to AMIPCI and ELOGIA, political campaigns were the most recalled social network ad category (77%), well ahead of products (61%) and services (58%). Lo sentimos marketers están tuiteando mal. España - Soluciones - Productos - Consumer Research - Nielsen.
Strategic Tweeting: Fewer Hashtags And Tweeting When People Are Busiest [STUDY] Why the Interest Graph Is a Marketer’s Best Friend. Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers. Latinoamérica Es La Región Más Involucrada En Redes Sociales a Nivel Global. Community Managers Latam - Comunidad Latinoamericana de profesionales en Community Management. Case Studies Archive. Facebook Privacy. The Social Media Manifesto. A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google. What Makes People Want to Follow a Brand? Joost Van Nispen en Hoy es Marketing: Mitos y realidades social media.