Have you ever considered the psychology of color plays when it comes to product design services? Color can have a significant impact on how consumers judge a product, affecting their emotions and subsequently motivating their choice to purchase or not. This article will discuss the psychology of color in terms of product design and how designers can leverage their knowledge to make more compelling and enticing designs.
The psychology of color is a concept that aims to understand how colors impact human attitudes, emotions, and judgments. Every color elicits a particular response in the human brain, igniting various feelings and personal associations. For instance, the color red is linked with heat, passion, action, danger, and excitement. On the other hand, blue is typically associated with tranquility, faith, and sensitivity.
A product design and development company can use color to evoke a wide range of effects on consumers. The color palette selected for an item helps set the mood and affects the way consumers perceive it. Let’s explore four critical ways that color can impact product design:
Color is an essential aspect of branding. The color scheme selected for a product or service can boost brand image and make a business’s name resonate more with consumers. Big-name brands like Coca-Cola, McDonald's, and Facebook all stick to a specific color scheme in their advertisements to make their branding stand out.
Colors can stir up a variety of emotions in people. For instance, the color yellow is linked with feelings of happiness and positivity, and purple is associated with extravagance and pride. By using a specific color palette, designers can draw on the emotions of consumers to make them feel strongly about a product.
Color can also impact a consumer’s point of view. For instance, using warm colors on the color wheel, like orange, yellow, and red, can make a product seem welcoming and friendly, while cool colors, like blue and green, can give products a more polished and professional look.
Product design companies can use contrasting colors to garner attention to specific elements of a product. Using contrasting colors is an especially helpful tool for drawing attention to a call to action.
Studies indicate that color can have a noticeable impact on consumer attitudes. An estimated 90% of purchasing decisions are rooted solely in color. Here are three ways that color can change a consumer’s attitude toward a product:
Consumers tend to link specific colors with various levels of worth. For instance, black and gold are typically linked with sophisticated designer products and green signals affordability.
The colors selected for a product can also affect people’s perception of a brand. For instance, a bright, unique color scheme evokes excitement and joy, while muted colors make a brand seem sophisticated and polished.
Designers can use color to build an emotional connection with consumers. For instance, the color red evokes a feeling of urgency, while blue can make people feel relaxed.
The psychology of color in product design services is fascinating. As we discussed, color can have a powerful impact on consumers’ decisions to buy a product. That is why it is important to learn about the psychology of color and the ways in which it influences consumer attitudes. Whether you want to build a formidable brand image or elicit a specific emotional response in your target audience, DesignStein Studios can help you use color to make your product stand out from the crowd.