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New idea. SNS. SCVNGR. SCVNGR’s Secret Game Mechanics Playdeck. Some companies keep a playbook of product tips, tricks and trade secrets.

SCVNGR’s Secret Game Mechanics Playdeck

Zynga has an internal playbook, for instance, that is a collection of “concepts, techniques, know-how and best practices for developing successful and distinctive social games”. Zynga’s playbook has entered the realm of legend and was even the subject of a lawsuit. SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. It is a deck of cards listing nearly 50 different game mechanics that can be mixed and matched to create the foundation for different types of games.

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