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A few months ago one of my clients has changed platforms. The new platform changed almost everything we’ve optimized on-site for years. It even messed up the obvious SEO basics like title tags and we’re struggling with them to this day as the platform maker insisted that title tags “get assigned automatically” in their system.
How I despise those awful, cheesy pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980's-style photography promising you "the hidden tactics SEOs don't wan't you to know." When most search folks think of the "ultimate secret" in SEO," they probably think about one of these:
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. What is Search Engine Optimization (SEO)? SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.
Most people familiar with search engine optimization know that Title tags are important page elements for rankings. All of the search engines consider them in their ranking calculation. Although Title tags might not be as important as they once were, it is still crucial that your Web site utilize them effectively.
How to Write Perfect Title, Description & Keyword Meta Tags for Top Search Engine Rank The incredibly simple techniques discussed below have made hundreds of clients extremely happy by bringing them top ranking for their most important search phrases at the top three search engines after we implemented the 8 items discussed below on their sites. Use them well and make your site rank highly in search engine results for your chosen search phrases & terms!
Best Practices for Search Engine Optimization Learn SEO > Title Tag Title tags, technically called title elements, define the title of a document and are required for all HTML/XHTML documents. Code Sample
SEO TOOL COLLECTIONS
TOOLS TO USE