Get started with our free SEO tools. Explore your link profile, dive into your social media analytics, and more. Open Site Explorer Identify content and link building opportunities. Research and compare competitor backlinks, identify top pages, view social activity data, and analyze anchor text. Followerwonk Search, segment, and compare Twitter users, track follower growth, and find out the best ways to engage your audience. MozBar Perform keyword research and page analysis from inside Chrome and Firefox browsers. Moz Local Check your U.S. business listings on Google+ Local and other prominent local search engines—then see how you can improve them. MozCast Track day-to-day changes and fluctuations in Google rankings.
25 Link Building Tactics to Improve Blog Search Engine RankingsBlogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them. Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links. The myth of “Build it and they will come”. Not many businesses that start blogs have the patience to create great content and wait for others to find that content all on their own as a linking strategy.10 SEO Tips to Remember When Building Your SiteLet us assume that, just like everyone else, you are building a website–after all, the Web is where it is all happening now. As soon as your website goes live–and especially while you are still in the design and development phase–you need to make sure your site’s content will be found through search engines such as Google, Yahoo!, and Bing where many people go to look for information.
Fixed or fluid width? Elastic!A question many web designers ask themselves each time they start working on a new project is whether the site should use fixed or fluid width. The debates on the subject are many and sometimes heated. This is not one more of those debates. Instead I’ll explain how I combined some of the benefits of both fixed and fluid layouts when redesigning this site. The result is an elastic width layout, a concept which is not unique – you may recognise the term Elastic Design from Patrick Griffiths’ A List Apart article by that name.SEO Keyword Graph VisualizationUse this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' See Getting Started below for more details. Getting Started
Link Building Has ChangedWhen I first started in SEO, link acquisition was almost always a manual process. I'd search the engines for links that pointed to the competition, find relevant directories and link lists, email relevant sites and beg, borrow or bribe (aka buy advertising) to get a link. I tried reciprocal link building (and did some pretty dumb stuff).10 Content Ideas To Improve Organic VisibilityIn the past series of articles, we focused on determining what keywords were already generating business for a web site and then optimizing your existing pages to improve organic results for those keywords. In this and some future articles, we’ll cover adding new content to a website as well as other web venues to improve organic visibility. When we work on a comprehensive marketing project for a client, we first learn about their business and then discover what marketing tactics their competitors have employed. At the same time, we learn what web venues are available to focus our marketing towards. Next, we develop a strategy that includes many tactical options including content for their site and other web venues, social marketing, referral site development and link building, etc. Together, we decide which of the tactics to begin deploying.
Matt Cutts: Gadgets, Google, and SEORecently I’ve seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your money. You get to decide how much to contribute (I do $10/month, but for example you can do $2/month if you prefer). The more you contribute, the fewer ads you see.
20 Useful Tools to Make Web Development More EfficientThere are many available tools to help make web development projects quicker and more productive. Aside from a handy text editor or WYSIWYG editor like Dreamweaver, you can find plenty of tools and utilities that can greatly increase development speed, reduce debugging and testing time, and improve quality of the output. The tools described below are a variety of utilities, optimizers, testing, and debugging tools aimed towards helping developers create websites more efficiently. 1.AdWords : Générateur de mots clésWith Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That's why Keyword Tool is no longer available. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns. Note
The long tail of keyword researchIn one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit. Here’s a grab of the report showing those figures from our example site: Here’s another from a busier site on which we see 379,243 keyword (search engine) visits from 210,441 different keywords. Single keywords are for losers
NHL losing the war on social mediaPerhaps NHL deputy commissioner Bill Daly was having a bad day. Asked about the criticism on social media over NHL labour tactics, Daly said negotiating a new collective agreement (CBA) is still Job 1. “We do not intend to abdicate that responsibility in reaction to uninformed ramblings on Twitter,” he said in an e-mail. Ah, the uninformed ramblings on Twitter, the fifth column of the NHL lockout. For those not scoring at home, Twitter did not exist in 2004-05.How External Deep Linking and More Content Can Boost Your RankinEveryone wants a better ranking. Heck, we all know that that nice boost from position 8 to 5, or 2 to 1 for your targeted search term can mean a world of difference in the pageviews and clicks you receive, and that’s probably a metric you’re aggressively tracking. But how can you surpass the competition in your targeted search rankings? External deep linking is something a lot of websites neglect, which can cause you to be at a big disadvantage with your SEO strategy.
Related: Outils SEO
• optimisation sites
• SEO Tools
• Search Marketing
• Outreach Prospecting / Data Harvesting Tools