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Does ecofriendly fashion really attract consumers? - www.sportswearnet.com. Oblo, ecofriendly eyewear 17 Sep. 2015 Ecofriendly fashion is invading the market with loads of new products.

Does ecofriendly fashion really attract consumers? - www.sportswearnet.com

Not only premium denim connoisseurs look for vegetal indigo dyed, organic or BCI cotton denim jeans. Many fabric manufacturers are regenerating pre-and post-consumer waste materials into new top quality fabrics. Luxury brands quietly begin to go green. Dive Brief: Luxury brands such as Burberry, Gucci, and Hermès are incorporating sustainable practices into their business models to meet consumer demands for transparency.

Luxury brands quietly begin to go green

While a few high-end brands can use sustainable practices to fight the stigma of being wasteful and indulgent, most prefer to build such programs quietly as demand grows. Voluntary certification programs such as the Butterfly Trust Mark and B Lab testing are helping identify good corporate citizens from Acne to Veuve Clicquot. Sustainability meets Louis Vuitton. Luxury and sustainability are not two words that often go together.

Sustainability meets Louis Vuitton

Outside of wallet-draining eco-lodges in the Maldives, the green movement is often mocked as a bunch of hair-shirted hippies living without electricity. But this concept is alien to Diana Verde Nieto, founder and chief executive of Positive Luxury, whose aim is to create a "globally recognized seal of approval for luxury brands. " Since the organization started in 2011, it has accredited the sustainability efforts of 200 brands from across the worlds of beauty, fashion, jewelry, travel and hospitality, and fine food and wine. Topshop Launches First-Ever Sustainable Fashion Line. Fast fashion and similar terms in the media as of late have brought concepts of conscientious shopping to the limelight.

Topshop Launches First-Ever Sustainable Fashion Line

And it seems that even big brands such as Topshop have been listening to calls for more ethical approaches to fashion. The retail titan is introducing its first-ever sustainable fashion line and is calling it “Topshop Reclaim.” “We are inspired to challenge textile waste across our product areas, whilst still creating versatile designs that are wardrobe essentials for our customers,” said Trish Clarke, Head of Technical Services at Topshop. Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules. Over the course of H&M's new 90-second anthem spot—one of the most richly diverse ads in recent memory—a case is made for Iggy Pop as a voice actor.

Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules

The singer's deep, gravelly voice elevates the ad's copy, making it feel unexpected even as the pattern emerges. The commercial, from ad agency Forsman & Bodenfors, is part of the Swedish fashion company's mission to get more consumers to recycle its clothing, which would cut down on the need for "virgin resources" and minimize the impact fashion has on the planet. But selling sustainability can still look sleek and stylish—just as anyone of any gender, size, religion, etc., can look sleek and stylish in whatever style they feel most comfortable.

And that's exactly what "Close the Loop" does. And featuring influencers like blogger Pardeep Singh Bahra, emerging designer Loza Maleombho, artist Daniel Lismore and model Tess Holliday helps the viewer follow the spot as it travels around the globe. H&M's $1m recycling prize is clever but no solution to fast fashion. H&M, one of the world’s largest fast fashion brands, has launched a €1m ($1.16m) recycling prize in an effort to engage innovators, technologists, scientists and entrepreneurs to find a solution to a growing problem in the clothing industry: waste and pollution.

H&M's $1m recycling prize is clever but no solution to fast fashion

The Swedish brand’s foundation, the H&M Conscious Foundation, announced the Global Challenge Award to “catalyse green, truly groundbreaking ideas” that will “protect the earth’s natural resources by closing the loop for fashion”. It’s a clever move from the fashion giant. The challenge has public appeal (it’s open to anyone with an early stage idea) and it will bring attention to an important issue for the fashion industry. But critics question whether the company is side stepping the knottier issues of overproduction and worker rights by emphasising materials innovation and technology – especially when recycling the mixed fibres so common in fast fashion is proving tricky. M&S Plan A in numbers: 10 stats outlining the retailer's CSR crusade.

Today's 2015 Plan A Report is the first covering the third stage of M&S's CSR programme - Plan A 2020.

M&S Plan A in numbers: 10 stats outlining the retailer's CSR crusade

The retailer said it had achieved 47 of its Plan A commitments, while priorities include rolling the programme out to its international business and embedding Plan A features into more of its products. H&M on Conscious Materials. Sustainable Fashion Starts by Eliminating Child Labor. How can we call sustainable-fashion supply chains “sustainable” when there is so much slave labor involving children at the heart of it all?

Sustainable Fashion Starts by Eliminating Child Labor

From artisanal gold mining to unregulated fashion manufacturing, 57 million children and 69 million adolescents are kept from getting an education at this very moment. Sustainable fashion reporting, organic beauty tips, DIY projects + tutorials, + natural product reviews. Emma Watson is a gal we love for many reasons, and she recently announced she’s embracing a cause near and dear to our hearts, and that’s eco-friendly fashion!

Sustainable fashion reporting, organic beauty tips, DIY projects + tutorials, + natural product reviews.

We’ve written about our love of eco-conscious fashionistas in the past, but Watson has definitely come out on top of the sustainable fashion game. She recently announced on her Instagram account that she’ll be wearing clothes from designers who consider artisans’ skills, the environment, and sustainability.The “challenge” will go on while she’s on her most recent press tour for the film Regression. Zandra Rhodes On London Fashion Week And Sustainable Fashion: 'Soon We Won't Have People Or A Planet' Can sustainability become fashionable?

Zandra Rhodes On London Fashion Week And Sustainable Fashion: 'Soon We Won't Have People Or A Planet'

That's the question clothing brands ponder when deciding whether to overhaul their production techniques. In other words, will demand for ethically produced clothing grow? Introducing Study 34, The Knitwear Brand Using Recycled Materials To Create High-End Sustainable Fashion. Two years ago, Eleanor O'Neill was working as a junior designer at a well-established Italian knitwear brand. At first, it seemed like the perfect job for the fashion-lover, who'd completed a degree in knitwear at Nottingham Trent University just a few years before. But O'Neill, from Yorkshire, soon found herself becoming dissatisfied with certain elements of the industry. "I felt like there was a lack of creativity everywhere, and on top of that, these massive companies didn't seem to know where their products were coming from," she tells HuffPost UK Lifestyle.

"There was also so much waste that I started to get a little bit frustrated. " O'Neill left her job in 2014 and in March of this year, launched her own sustainable knitwear brand, Study 34. Eleanor O'Neill.