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A Modern Guide to Social Media Content Marketing, Part 4: Facebook – Adweek. This is the fourth installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social media: Twitter, LinkedIn, Facebook and Instagram.

A Modern Guide to Social Media Content Marketing, Part 4: Facebook – Adweek

Catch up on the first, second and third installments, and stay tuned for the final Instagram installment. Share your own favorite tips in the comments—we’d love to hear from you. Facebook is the Goliath of social media networks. It has the broadest reach of any social network—79 percent of Americans use it, and more than 1 billion users globally log in every day. Here it’s crucial to cut through the clutter. Images and video are more important on Facebook than status updates, with more than 100 million hours of video watched every day. Some products and services lend themselves to visual marketing more than others, but there is always an angle. The features beyond likes that can work for you Ad objectives Ad formats Facebook offers a variety of creative ad options you can select. How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner. Want more conversions from your social media ads?

How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner

Wondering how to successfully target buyers at every stage of the sales process? Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions. Facebook Books Bundle. Facebook image cheat sheet: maximum photo sizes for your branded page and ads. Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world’s most popular social network (for now) since then… Brands and publishers have seen their organic reach repeatedly annihilated due to changes in Facebook’s algorithm to favour friends’ posts only.Facebook has introduced sooooo many new ad formats and targeting options that it’s impossible to keep up with them all.Plus Facebook is becoming extra helpful in allowing regular users to cut through the Newsfeed noise.

Facebook image cheat sheet: maximum photo sizes for your branded page and ads

However, as Larry Kim taught us this week in his post on how to improve organic Facebook reach, it is still possible to find your audience without having to break the bank. This guide is designed to ensure that when Facebook users do see and interact with your brand, that you’re all scrubbed up and as presentable as you possibly can be. Facebook page Let’s break down the measurements…

15 Types of Facebook Apps to Enhance Your Facebook Page. Want to do more with your Facebook page?

15 Types of Facebook Apps to Enhance Your Facebook Page

Have you considered using Facebook apps? Facebook apps let you customize your Facebook page in many ways. In this article I’ll share 15 ways Facebook apps can enhance and customize your Facebook page. Discover 15 types of Facebook Apps to enhance your Facebook Page. Note: Many of the apps listed here have some free options and some paid options, so be aware of the pricing structure of each app. . #1: Custom Tab Apps The first type of app you should consider is a custom tab, because you can use them to create so many different things. . #2: Email Capture Form or Contact Form Apps The lines between email capture forms and custom tabs are a bit blurred. How to Create Social Videos With Your Smartphone. Are you using video to promote your brand?

How to Create Social Videos With Your Smartphone

Do you want to create videos without having costly equipment? If you have a smartphone, you already have all of the tools you need to create fun and engaging social videos. In this article you’ll find out how to shoot and edit videos to share on social media with your smartphone. Learn how to create social videos using your phone. #1: Choose Your Channel Before you start creating a video, you should choose a primary channel for sharing that video. 5 Ways to Use Metrics to Improve Your Social Media Marketing. Facebook, Twitter, Instagram, LinkedIn, Pinterest – #SocialMedia Image Size Guide #infographic. 8 Traits that ALL Successful Social Media Images MUST Have. 1.9K Shares1.9K Shares ×

8 Traits that ALL Successful Social Media Images MUST Have

8 Traits that ALL Successful Social Media Images MUST Have. How to Offer Great Customer Service With Social Media. Are your customers on social media?

How to Offer Great Customer Service With Social Media

Do you interact with them? The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you. Your Go-To Social Media Checklist for Your Next Update. Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!

Social Sharing: How to Get More People to Share Your Content. Do you publish content online?

Social Sharing: How to Get More People to Share Your Content

Want more people to share your content? To learn how to get more people to share your content, I interview Mark Schaefer. 9 Facebook Hacks to Grow Your Audience. How to Calculate Social Media ROI: A Delightfully Short Guide. If the concept of social media ROI feels rather enormous, you’re not alone.

How to Calculate Social Media ROI: A Delightfully Short Guide

I am amazed—and sometimes astounded—at the breadth of the topic. So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. Social Media Ideas, Formulas and Shortcuts for Improvement. Creating a successful social media presence is one of the most important elements to branding your business online.

Social Media Ideas, Formulas and Shortcuts for Improvement

As recent statistics show, social networking is now the top online activity in the U.S. With users spending more than 37 minutes per day on social media, making quality connections is more important than ever before. But it’s not just the amount of time spent on social media. It’s the fact that 46% of users say they’re actively looking to make a purchase. Those statistics drive home what you already know. Knowing how to effectively position your business online isn’t just good business, but a must for continued success. How to Use Facebook Power Editor: A Complete Guide. Would you like more precise control of your Facebook ads? Want access to advanced Facebook features not available in the Facebook Ads Manager?

Power Editor offers advanced features that can help you reach your perfect audience with the right message. In this article I’ll outline some of the benefits of using Power Editor and how to navigate it to create and edit campaigns. What Research Says About the Best Profile Picture. One of the first things I do when I join a new social network is to upload a profile picture. But which profile picture should I choose? Is there a best one? Profile pictures have always been a bit of a gray area for me inasmuch as I post a picture I think looks good without knowing its actual effect on my audience. Is there such thing as a perfect, best profile picture? Interestingly, there’s been some rather great research about the different elements of profile pictures that have the biggest impact on an audience. I’m happy to share what we’ve found about the perfect profile picture, based on the best science, research, and psychology out there.

The 7 Elements of the Best Profile Pictures. How to Use Facebook Groups for Business. Are you looking for new ways to connect with Facebook fans? Have you considered starting a Facebook group? 5 Ways To Get More Clients With Facebook Ads. How to Create a Social Media Report and Explain It to a Client. Behind-the-Scenes: Buffer's Social Media Strategies. Sharing transparently about all aspects of what we do at Buffer—pricing, salaries, fund-raising, earnings, hiring, and more—has been an amazing opportunity to connect with and learn from others.

We get such great ideas and encouragement from sharing openly. We’ve shared before about our content marketing goals, numbers, and adventures, and I’d love to continue these stories in regular blog posts here! The Complete Beginner's Guide to Social Media Benchmarks. If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts. Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions. Imagine having a way to tell at-a-glance the success of a social media update. Benchmarking is a way of looking at your stats, side-by-side with a meaningful standard. 6 Powerful Facebook Marketing Secrets That May Surprise You. Despite of the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook “Ad” engine.

While Facebook offers immense opportunities for targeting your audience, it is still full of secrets that even an experienced marketing professional will be surprised. How to Create Social Videos With Your Smartphone. 26 Creative Ways to Publish Social Media Updates. Why Content Marketing Fails. 10 Things We've Learned About Social Media in 2014. One of the best ways I’ve found to learn new things on social media is to try new things. We experiment, we make mistakes. We succeed, and we fail.

And we get a better feeling for how things might work and the best strategies, ideas, and experiments to try next. I’ve had the privilege of trying out a number of these new strategies and experiments this year, learning tons about the best way to share on social media. 3 things you must know about Facebook ads in 2015. Oddly, while I hear people complaining about Facebook ads becoming more confusing, more expensive, and more difficult to achieve clear business results, exactly the opposite is now true. The peddlers of social media advice would have you believe this farce.

And it was the same poppycock they fed you when they sold you SEO services, which has now become content marketing or whatever is the flavor of the day. Like Nancy Reagan advised, “Just Say No!” The unscrupulous chiropractor (not all chiropractors, mind you) wants you to keep coming back each week for an adjustment. The shaman has a vested interest in keeping you confused, while Facebook has a clear economic interest in seeing your business succeed. Facebook wants to drive undeniable, direct business results for you without the interference of 3rd parties.

In the last 20 years I’ve done marketing, I know revealing this infuriates the consultants and vendors that profit off the confusion. So here are the three things you need and why: 3 Ways to Optimize Facebook Ads for Better Results. Social Media Cover Photo Dimensions That Work (2015 Edition) 26 Ways Brands Succeed With Social Media Marketing. How To Use Facebook Ads to Promote Your Blog Content. 3 Ways to Optimize Facebook Ads for Better Results. 14 Recent Changes Social Media Marketers Need to Know. Facebook Marketing Tips: The Best Advice, Tried-and-Tested.