Blog. Sailorsomething: sailorhoneymoon: moonswhisper: princeofsparkles: Plot twist: David Karp is secretly from the Negaverse. This makes complete sense! “Have you figured out a way to gather energy, Karp?” Blog. #Social Media Daily. Apartments for Rent - PadMapper Apartment Search for Oodle, Apartments.com, Rent.com, Kijiji, and Craigslist Apartments. Slideshare. #NewhouseSM6 @DR4WARD & Teaching Team: #SocialTVSM6 @deec. Beta) | Free Hashtag Report. HashTracking.com | Twitter Hashtag Tracking and Analytics.
GetGlue. What 'X Factor' Gives Chevy, Pepsi, Sony, Verizon in Social | Trending Topics: What's Hot Right Now in Social Media. Fox and FX Own Half of TV's 10 Most Checked-in Shows | Trending Topics: What's Hot Right Now in Social Media. Login. TV is Still the Top Media Choice for Advertisers, ANA Survey Reveals | About the ANA. Almost Half of Marketers Have Increased TV Budgets Since 2009 New York, NY - October 24, 2011 - A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47 percent) increased television advertising budgets since 2009. Thirty percent of respondents said that budgets remained the same, while 23 percent noted their budgets decreased. Television is still the top media platform for advertisers. However, 60 percent of respondents indicated that television is facing stiff competition from other media.
Other threats to television advertising's effectiveness include: Fractured attention, due to surfing the Internet and / or texting while watching television (57 percent)Commercial avoidance due to the use of DVRs (56 percent) At the same time, respondents identified opportunities associated with TV advertising. The vast majority surveyed are interested in receiving individual commercial ratings (82 percent).
About the ANA Press Contacts: How Is The U.S. Consuming Real-time Entertainment Today. How Did YouTube Kill TV. Google Promises Consumers Greater Ad Transparency. Google is making changes to its ad system in an effort to provide consumers with "greater transparency and choice. " Over the coming weeks, users will be able to click on links labeled "Why these ads? " next to advertisements served in Gmail and Google search results, the company announced in a blog post Monday. These links contain information about how and why users were targeted for a particular ad.
Users can find out why, for instance, they're suddenly being served ads for restaurants in Honolulu while they're on vacation there or why ads for North Face coats are appearing above their Gmail inboxes after running searches on "winter parkas" an hour earlier. Users can also open up the Ads Preferences Manager to further adjust their settings, and/or opt out of personalized ads altogether. The changes won't mean much to consumers who already understand the basics of ad targeting, but it should be helpful to those who have wondered why Google seemingly knows so much about them.
Login. Marketers Seek to Better Measure Social Media Success. Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how to measure success beyond counting these metrics. Data from the August 2011 Chief Marketer “2011 Social Marketing Survey” found that only 26% of marketing professionals saw amassing total followers as an aim for social media marketing. More popular goals included driving traffic to a website (66%), generating sales or leads (48%), and identifying and addressing brand fans (47%). So what have marketers been doing to reach these goals for social media outreach?
Despite the fact that the goals and tactics used by marketers focus on engagement, measurement tactics still focus on numbers. The way marketers measure doesn’t quite match up with their goals for social media, and the Chief Marketer study touched on that. Keep your business ahead of the digital curve. Check out today’s other article, “Real-Time Bidding Spending to Quadruple This Year.” Social Media Presence More Important Than Social Media Ads. Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.
In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying they thought it was very important. But in Twitter’s case, there was not as much of a difference between presence and advertising, at 42%. Of the marketers surveyed, 72% agreed that measuring return on investment from social media was too hard, an oft-cited challenge of social media overall. More specific to having a brand page or account, 56% of marketers said turnover was too high and 52% said their fan or follower base was not target-appropriate. Latest Tactic to Take Over TV Advertising: the 'Bug' | MediaWorks. Hulu Gives More Choice Over Ads With 'Ad Swap' | Special: Advertising Week.
Are Video-on-Demand Viewers Big Media's Next Great Hope? | MediaWorks. Mentos Gets Rid Of Negative Tweets In Real Time. Login. Login.