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sailorsomething : sailorhoneymoon : moonswhisper : princeofsparkles : Plot twist: David Karp is secretly from the Negaverse.
fastcompany : Apparently, Google+ isn’t actually a ghostown. Here’s how Google+ and Topshop used everything from microcameras to Hangout apps to create a new kind of fashion show—and mine customer behavior for data that will help shape the retail giant’s buying decisions this season. THIS.IS.FANTASTIC.
Fox and FX Own Half of TV's 10 Most Checked-in Shows | Trending Topics: What's Hot Right Now in Social MediaIn the last edition of our weekly chart tallying the top TV shows on entertainment check-in service GetGlue , we noted that three most checked-in new fall shows have all been renewed. This week, some outlaw bikers break into our top 10. (Background on GetGlue here: "7 Things You Need to Know About 'Social TV' Right Now." ) A few notes: First, a general observation: Fox and its News Corp. sibling FX take up half of the spots in our Top 10 -- with an assist from FX's "Sons of Anarchy," which makes its first appearance on our chart. As the team at GetGlue was monitoring the check-in rate for last Tuesday's episode of "Sons of Anarchy," they predicted that it was going to have very healthy ratings .
Fox Zooey Deschanel in Fox's 'New Girl,' which returned this week but seemed to suffer from its hiatus. Somehow it's November already, which means the fall TV season is at its midway point. To take stock, we decided to look at some notable new shows through the prism of social-media response. And so Ad Age asked our editorial partner Bluefin Labs , a Cambridge-Mass.
Almost Half of Marketers Have Increased TV Budgets Since 2009 New York, NY - October 24, 2011 - A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47 percent) increased television advertising budgets since 2009. Thirty percent of respondents said that budgets remained the same, while 23 percent noted their budgets decreased. Television is still the top media platform for advertisers. However, 60 percent of respondents indicated that television is facing stiff competition from other media.
How Is The U.S. Consuming Real-time Entertainment Today? #infographic By Sandvine via Holykaw Keep Digging for Worms! Guest post by Brianne Boysen
How Did YouTube Kill TV? #infographic By freemake.com I look 4Ward to your feedback. Keep Digging for Worms! Guest post by Brianne Boysen
Google is making changes to its ad system in an effort to provide consumers with "greater transparency and choice." Over the coming weeks, users will be able to click on links labeled "Why these ads?" next to advertisements served in Gmail and Google search results, the company announced in a blog post Monday.
Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how to measure success beyond counting these metrics. Data from the August 2011 Chief Marketer “2011 Social Marketing Survey” found that only 26% of marketing professionals saw amassing total followers as an aim for social media marketing.
Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying they thought it was very important. But in Twitter’s case, there was not as much of a difference between presence and advertising, at 42%.