Playful. Here's the talk I did at Playful the other week. This is the world's largest model railway layout. It's an extraordinary place. Vast. Intensely detailed. Sometimes beautiful. A tremendous achievement in world-building. This is Las Vegas. It's the station. And, of course, however hard you try, however comprehensive your vision, there'll always be some tiny detail that breaks the spell, gives the game away, shatters the illusion. The chase from russelldavies on Vimeo. This, on the other hand, is a garden railway. I think of this as bubble-building rather than world-building.
And I started talking about these things because I don't know that much about games. For example, when everyone else was buying Gameboys I bought one of these. In fact, when I think about games and playfulness, these sort of things don't come to mind at all. Driving from russelldavies on Vimeo. These aren't games, like the industry thinks of games, these are something a little less, these are Barely Games. The Three Rules of QR Codes. Comment The Three Rules of QR Codes The three rules of QR Codes are not rocket science and are pretty much self evident. However this has not stopped some advertising agencies breaking the rules and handing their clients a poorly performing or dysfunctional campaign. This post is an extension of three previous posts in which using a mobile device friendly landing page, QR Code size and content were discussed.
If you see any additional examples, good or bad, please share them in a comment below. 1st Rule: Mobilize the landing page Breaking the rule: Antony McGregor Dey, CEO Qmcodes, spotted this poster for Jacobs Creek wine and the opportunity to win tickets to the Australian open. Keeping the rule: In recent newspaper advertisements Fendi have also chosen to use a QR Code that decodes to their main site url Original post: Italian Fashion House Discovers QR Codes 2nd Rule: Keep the url short 3rd Rule: Make the content valuable Original post: Siemens QR Code Advertisement.
SpaceTime™ Search. InfoKits - promoting good practice and highlighti. Mydeco. SketchUp - Home.