“If I have seen further than others, it is by standing on the shoulders of giants” (Isaac Newton). Innovation happens when minds come together. Inspired by a Ted Talk on crowd-accelerated innovation by Ted’s own Chris Anderson, we’ve taken a look at how web videos help fuel innovation. Welcome to the age of web3.0 .
This is the third of 3 posts covering Content Marketing World 2012 , held in Columbus, Ohio, Sept. 4-6. What do you think? Back in the 1980s, intense consumer research helped Proctor & Gamble figure out the magic 3-step formula that drove consumer purchase.
Thing 1) Audit content and existing marketing plan Make the most out of the content you already have. Take a look at what can be re-purposed and optimised for mobile web and how the mobile web component can improve your existing marketing plan. Thing 2) Research changing audiences’ needs for mobile This space is evolving so quickly, it’s important to regularly dedicate time to researching your audiences’ needs, how they are evolving and how you can meet them better through mobile.
Ben Sklar for The New York Times Clarence Jones worked as a mobile hot spot at the South by Southwest conference. Regulars at the Austin Resource Center for the homeless waiting for services. BBH Labs employed homeless people at the South by Southwest conference. Homeless people as wireless transmitters.
We asked Australians if they ever used an application on their mobile phone or tablet that detects their location, 62% of the respondents said ‘No’. This shows that there is slow uptake of Location-based services within the Australian market. Simply, Location-Based Services or LBS are information or entertainment services, that utilize the geographical position of mobile and desktop devices (which is based on your IP address ).
A city-wide Easter egg hunt with a golden egg as the grand prize may sound like a magical premise straight from Roald Dahl's imagination, but in London, it's become a reality. For six weeks leading up to Easter, central London is the playing field for The Fabergé Big Egg Hunt , a treasure hunt and charity event that involves more than 200 fiberglass eggs designed by world-renowned artists hidden in nooks and crannies throughout the city. And there’s a purpose behind the whimsicality: Hunt organizers hope to raise £2 million (or a little more than $3 million) for two charities: Action for Children , which provides support for vulnerable young people across the country, and Elephant Family , which works to save endangered Asian Elephants. The giant eggs have been bedazzled by famous artists, jewelers, actors, and architects including street artist Mr.
Last week saw the annual SES (Search Engine Strategies) conference in 2012 where all the big names in search gave their view on the year ahead. The overarching hot topics were probably Google + and SoLoMo (Social, Local, Mobile). There are some good round-ups to be found online (e.g. Andrew Girdwood's blog and Kevin Gibbon's blog ) so for now, here’s my (and my colleague Richard Lewis’ ) top 10 take-aways for you to think about. (Apologies in advance if I haven’t given the right people the right credit, feel free to comment if I missed you off the list.) 1.
Oh no, not another digital marketing buzzword Gaming or “Gamification” is fast becoming one of the most powerful tools in brand building since the loyalty program, only difference is that it is less about the monetary rewards and more about the experiential rewards. Although, much like traditional reward programs, the concept of achieving status (or ‘leveling-up’ in gamer language) still applies. Think of any popular frequent flyer program, you go from silver to gold to platinum and receive special treatment and status amongst your fellow travelers. The true difference between the traditional rewards scheme and gaming is that it’s the joy of achievement that is the reward. This is not to say that you can’t combine the two concepts, driving engagement through gaming and keeping it through traditional types of rewards. This is the idea behind Foursquare and SCVNGR , both location-based social media apps that are used by businesses to reward customers who “check-in” to show their loyalty.
When incorporating gaming mechanics into your overall brand experience, communication campaign, loyalty program etc. It is essential, to understand the types of games that will resonate with your targeted customer segment. As uncovered in our most recent Digital Pulse study, most Australians have played some sort of digital game in their lifetime. The noticeable differences exists between generations and genders, which Wayde Bull covered in his most recent article in the AFR . We synthesised these findings and have developed four key personas to distill who these ‘gamers’ are and give you an insight into to the types games that they play.
Like any effective customer relationship program, the idea is to maintain a close relationship with your customers to build a long-term relationship. And, like all healthy (being profitable) long-term relationships, the key ingredient is listening to understand the evolving needs of your clients to speak to them at the right time in the right way. CRM programs can benefit greatly from the use of gaming mechanics – by measuring the tasks performed in the ‘game’ – for instance, this may work in how individuals chose to earn rewards/achieve tasks and once these points have been earned – how they choose to spend them. By simply tracking the choices they can uncover unbiased customer motivations and desires – by observing what they do, not what they say they do.
En Français We have some exciting news to share with the startup community of South Africa, following on from an event we held in Cape Town at the beginning of the month. Umbono , an incubator that focuses on high-growth tech startups with global potential, has announced the first four teams who will begin the six-month program. During these six months, Umbono will help the teams develop their ideas and get their products off the ground, with the intention of seeing some international success stories being made by the chosen teams.
When incorporating gaming mechanics into your overall brand experience, communication campaign, loyalty program etc. It is essential, to understand the types of games that will resonate with your targeted customer segment. As uncovered in our most recent Digital Pulse study, most Australians have played some sort of digital game in their lifetime. The noticeable differences exists between generations and genders, which Wayde Bull covered in his most recent article in the AFR . We synthesised these findings and have developed four key personas to distill who these ‘gamers’ are and give you an insight into to the types games that they play.
{*style:<b> </b>*} Slam Global worked closely with the Actuarial Profession to devise a long-term strategy to build community links between the Profession and graduates.
LONDON | Thu Aug 25, 2011 3:51pm BST LONDON (Reuters) - Tesco, the world's No.3 retailer, launched a virtual store on the subway in Seoul, South Korea, on Thursday, allowing time-pressed commuters to shop on the go using their smartphones. The British grocer said commuters in its second-biggest market could scan the barcodes alongside pictures of over 500 popular products using the app of its local Homeplus business.
Advertising billboards are just part of the background of modern, urban living. The challenge for marketers is to get us to notice something we are used to passing by without a second glance. One way to achieve this is by making a billboard interactive, giving consumers a good reason to stop and engage with the medium, rather than just walk on past.
