Dustin Lawrence - Known for Brandstrategy, Green, Digitalmarketing on Wefollow. Zero Moment of Truth Is Kingmaker for Content. How to Put Together an Editorial Calendar for Content Marketing. A DRAMATIC SURPRISE ON A QUIET SQUARE. Homeless as Wi-Fi Transmitters Creates a Stir in Austin.
Location-based Services: Off to a slow start | Digital pulse. We asked Australians if they ever used an application on their mobile phone or tablet that detects their location, 62% of the respondents said ‘No’. This shows that there is slow uptake of Location-based services within the Australian market. Simply, Location-Based Services or LBS are information or entertainment services, that utilize the geographical position of mobile and desktop devices (which is based on your IP address).
For non-webby folk, it basically links your physical location to your virtual profile. Anchoring your virtual life in the real world If you’re on Facebook you’ve most probably seen someone ‘check-in’ somewhere with a friend. More than maps The majority of LBS users to date are using way-finding functionality (which we dub as a ‘utility’ benefit), applications like Google Maps and Nokia’s OVI maps. But, beyond the Google and Facebook heavyweights, LBS that use location sensing as an added dimension to their offer are the most common. 1. 2. 3. 4.
What to do 1. 2. 3. 4. Amex Sync with Twitter: How To. P.ost. Fabergé Egg-Hunting for Charity Takes Over London's Streets - Design. A city-wide Easter egg hunt with a golden egg as the grand prize may sound like a magical premise straight from Roald Dahl's imagination, but in London, it's become a reality. For six weeks leading up to Easter, central London is the playing field for The Fabergé Big Egg Hunt, a treasure hunt and charity event that involves more than 200 fiberglass eggs designed by world-renowned artists hidden in nooks and crannies throughout the city. And there’s a purpose behind the whimsicality: Hunt organizers hope to raise £2 million (or a little more than $3 million) for two charities: Action for Children, which provides support for vulnerable young people across the country, and Elephant Family, which works to save endangered Asian Elephants. The giant eggs have been bedazzled by famous artists, jewelers, actors, and architects including street artist Mr.
Since the hunt began two weeks ago, two eggs have been stolen, but both were located and replaced. Photos courtesy of Richard Isaac. Top 10 takeaways from SES London 2012. Last week saw the annual SES (Search Engine Strategies) conference in 2012 where all the big names in search gave their view on the year ahead.
The overarching hot topics were probably Google + and SoLoMo (Social, Local, Mobile). There are some good round-ups to be found online (e.g. Andrew Girdwood's blog and Kevin Gibbon's blog) so for now, here’s my (and my colleague Richard Lewis’) top 10 take-aways for you to think about. (Apologies in advance if I haven’t given the right people the right credit, feel free to comment if I missed you off the list.) 1. Test new targeting options in Facebook The launch of ‘timeline’ has created some new targeting options to test in Facebook advertising e.g. you can target mobile users, and people that have ‘just moved’ and/or are ‘expecting parents’, really useful if these are life-stages that you’re trying to target. 2.
Jonathan Beeston also talked about burn-out on Facebook ads and argued that the key driver of CTR is the image: 3. Instilling benefits. Taking brand engagement to the next level | Digital pulse. Oh no, not another digital marketing buzzword Gaming or “Gamification” is fast becoming one of the most powerful tools in brand building since the loyalty program, only difference is that it is less about the monetary rewards and more about the experiential rewards. Although, much like traditional reward programs, the concept of achieving status (or ‘leveling-up’ in gamer language) still applies. Think of any popular frequent flyer program, you go from silver to gold to platinum and receive special treatment and status amongst your fellow travelers. The true difference between the traditional rewards scheme and gaming is that it’s the joy of achievement that is the reward.
This is not to say that you can’t combine the two concepts, driving engagement through gaming and keeping it through traditional types of rewards. This is the idea behind Foursquare and SCVNGR, both location-based social media apps that are used by businesses to reward customers who “check-in” to show their loyalty. The games that people play | Digital pulse. When incorporating gaming mechanics into your overall brand experience, communication campaign, loyalty program etc. It is essential, to understand the types of games that will resonate with your targeted customer segment. As uncovered in our most recent Digital Pulse study, most Australians have played some sort of digital game in their lifetime.
The noticeable differences exists between generations and genders, which Wayde Bull covered in his most recent article in the AFR. We synthesised these findings and have developed four key personas to distill who these ‘gamers’ are and give you an insight into to the types games that they play. Meet the four types of gamers The Screenagers Meet Gia and Sammy, both 15 from Brisbane Master and Commander Meet Daniel, 29 from Melbourne The In-betweener Meet Liz, 41 from Sydney Back to reality Meet Martin, 57 from Margaret River. 10 Must-Have Templates for Content Marketers. Login. Gathering rich customer data through play | Digital pulse. Like any effective customer relationship program, the idea is to maintain a close relationship with your customers to build a long-term relationship.
And, like all healthy (being profitable) long-term relationships, the key ingredient is listening to understand the evolving needs of your clients to speak to them at the right time in the right way. CRM programs can benefit greatly from the use of gaming mechanics – by measuring the tasks performed in the ‘game’ – for instance, this may work in how individuals chose to earn rewards/achieve tasks and once these points have been earned – how they choose to spend them.
By simply tracking the choices they can uncover unbiased customer motivations and desires – by observing what they do, not what they say they do. And it doesn’t end there… The type of information gathered can not only improve the timeliness and relevance of your communication, it can also lead to (here it comes…) co-creation with you customers and even your employees.
Google Umbono - incubating South Africa’s top talents. En Français We have some exciting news to share with the startup community of South Africa, following on from an event we held in Cape Town at the beginning of the month. Umbono, an incubator that focuses on high-growth tech startups with global potential, has announced the first four teams who will begin the six-month program. During these six months, Umbono will help the teams develop their ideas and get their products off the ground, with the intention of seeing some international success stories being made by the chosen teams. The goal of Umbono is to help develop a vibrant and sustainable internet ecosystem across Africa, and we hope that Umbono will encourage the growth of the developer community and support the South Africa’s already flourishing tech sector. There is a vibrant tech startup movement happening in South Africa, and we’ve received hundreds of applications.
Thus far we have four ambitious startups in the program, who we’re delighted to welcome onboard! The games that people play. When incorporating gaming mechanics into your overall brand experience, communication campaign, loyalty program etc. It is essential, to understand the types of games that will resonate with your targeted customer segment. As uncovered in our most recent Digital Pulse study, most Australians have played some sort of digital game in their lifetime. The noticeable differences exists between generations and genders, which Wayde Bull covered in his most recent article in the AFR.
We synthesised these findings and have developed four key personas to distill who these ‘gamers’ are and give you an insight into to the types games that they play. Meet the four types of gamers The Screenagers Meet Gia and Sammy, both 15 from Brisbane Master and Commander Meet Daniel, 29 from Melbourne The In-betweener Meet Liz, 41 from Sydney Back to reality Meet Martin, 57 from Margaret River. Slam Branding is best of digital for professional services at 2011 Digital Impact Awards. {*style:<b> </b>*} Slam Global worked closely with the Actuarial Profession to devise a long-term strategy to build community links between the Profession and graduates.
The Facebook page helps to educate the graduates about the multi-faceted nature of actuarial careers by creating a dynamic and interactive experience. The page now has over 9,0000 members, an impressive number given the membership of the Profession is just over 20,000 members, and the page continues to gain an average of 100 members per week. The Digital Impact Awards is the UK’s leading established program that benchmarks and celebrates excellence in digital stakeholder communications and has seen a large increase in number and quality of entries this year.
“We’re delighted for both the Actuarial Profession and ourselves to have been successful against what the awarding body described as strong competition for the professional services award. Tesco launches virtual store on Seoul subway. Digital Pulse. 10 Brilliant Interactive Billboards [VIDEOS] Ntent_strategy_app_2038.
NRMA Insurance Never without a car challenge — NRMA Challenge. The Usabilla Blog » These Smurfalicious personas will engage your users » The Usabilla Blog. Have you ever wondered what it would be like if you had to do business with the Smurfs? There are more than one hundred Smurfs, each one with its own idiosyncrasy, traits and quirks that demand special attention and care. How would you communicate to each Smurf? How would you engage each Smurf to listen to you, and eventually buy what you’re selling? Quite a smurfy-question don’t you think?
Well, here at Usabilla we always spend our time constructively thinking of major issues like this. So we smurfed our research and we present it to you. Dealing with Smurfonality More than one hundred lovely Smurfs live in the Smurf village. DominanceInfluenceSteadinessConscientiousness Smurf Graph - Click to enlarge Although they mostly look alike, every Smurf is different, so it exhibits its own flavors. Communicating and engaging with different Smurfs Because the Smurfs are quite isolated in their own little village, they love to smurf their purchases online. C-type Smurfs – value details and evidence. Scatter/Gather: a Razorfish blog about content strategy, pop cul.