SEO Blog | SEOmoz Blog Featuring Search Engine Marketing News &. Email Real-Time Content Testing and Optimization – Webinar Recor. In this great webinar “Email Real-Time Content Testing and Optimization” presented by 8seconds and Silverpop you will learn: Why test your email newsletter campaignWhat to testHow to test your email newsletter for higher conversion using the email testing technology from 8seconds About 8seconds? 8seconds is an email optimization solution for marketers which allows you to conduct A/B split and Multivariate testing. How does it work? In order to improve your newsletter conversion rate, you place a javascript into your email body (very similar to multivariate testing using Google Website Optimizer or any other platform, apart from the fact that GWO doesn’t allow you to test your email newsletter). 1.
What to test 2. 3. Note about this case study. Will open in a new window. Checkout A/B test case study - conversion increased by 13.39% Email test 'from' field - revenue increased by 94.63% Demo download pop up test - downloads increased by 19.66% * required fields About the author. Book – Ignore Everybody. Seth's Blog. Blog Marketing Blog Référencement.