Brand RMX Creative Contagion. Brand Killers : Branded Products vs.Private Label and Store Brands in Retail and Foodservice. Brandweek is calling 2009 as the Year of Private Label. And why not? As consumers continue to cut back, branded manufacturers often do the same with marketing dollars. But this time, consumers have options. Alternatives come in attractive packages that might say "Archer Farms", "Kirkland", "Sam's Choice", or "O Organics". The Results According to a report by Nielson Co, unit sales of baby foods grew 22.3 percent for the 52 weeks ending October 3rd. Frozen pizza and snacks were another category where branded manufacturers took a serious hit, as private label made a 20.4% gain. Overall, unit sales of private label goods rose 5.3 percent for the same period. Categories where private label made the biggest gains (percent gain over last year): 1. Private label alternatives see this as the perfect storm.
Spill-over Trends in Foodservice? In retail, brands fend off private label by emphasizing familiarity and longtime appeal. I believe that changes will happen for three core reasons. 1. 2. 3. BRAND INFECTION | News about Branding, Advertising, Marketing, Design and Products. POPSOP.COM. Brand news. Brand design. Package design. Branding agencies. Brand experts. Ads of the World™ | Creative Advertising Archive & Community. Joe La Pompe advertising, publicité.