Topspin Media | Promote Your Work, Build Fan Relationships, and Sell Anything. New Tab. Mobile App Development Framework. JavaScript and HTML5. Download Sencha Touch Free. | Sencha Touch. The One Kind of Sales Rep Who Does Best at B2B.
Does Your Content Work for People? Essentials for Evaluating Your C... Examples of Content Experience. GyroVoice: The Disappearing Sales Process. Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a recession in full swing, and a need to pay the rent, I took the first job offered and went into sales. Having learned nothing about the sales profession in college, I picked up a copy of Miller Heiman’s Strategic Selling — still have a dog-eared copy on my bookshelf. I learned everything I could about the buyer types, account management and the sales process. “Know the process; work the process,” as my first sales manager used to say. Typically, that process came down to five to seven steps that generally covered the following areas below. However, research from Google and CEB titled The Digital Evolution in B2B Marketing provides new insight into buyer behavior, and it challenges the conventional wisdom.
What are buyers doing if they’re not talking to sales? What does this mean for sales and marketing? The future. 2013 Sales Enablement Strategy - For Marketing & Sales.