email design guides
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Guidelines for Creating an Elegant E-mail Newsletter Layout
The Structure of HTML Right away you should understand that HTML is a very powerful markup language. This holds especially true for newsletter designs which require some extra special attention. Notably you won’t be using many div or span elements, at least not to structure the page layout. Tables are surprisingly a lot more fluid and make it simplistic to create such layouts. If you have been coding websites for a while you will certainly remember developing layouts in tables back 5-10 years ago (or more).
Designing an HTML email that renders consistently across the major email clients can be very time consuming.