Guide. Facebook. Social technology growth marches on in 2009, led by social netwo. We just published our third annual Social Technographics Profile in a document called "The Broad Reach of Social Technologies" . The author is Sean Corcoran, with help from out data expert Cynthia Pflaum. The data across North America, Europe, and Asia will be available later today. Starting with the book "Groundswell" and continuing now for three years running, we've analyzed consumers' participation in social technologies around the world with a tool called the "Social Technographics Profile. " The profile puts online people into overlapping groups based on their participation (at least once a month) in the behaviors shown in the ladder.
We've kept the ladder categories consistent to allow us to make comparisons year-to-year, across ages and genders, and across geographies. This provides something that's often sorely lacking in analysis of online social phenomena: perspective. In the US, social technology Creators and Collectors grew slowly, and Critics didn't grow at all. The 6 Spheres of Social Media Marketing. Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI.
I'm so excited about my new diagram YOU: "Beautiful, Brian. Looks complicated. What is it? " ME: It shows the stages of internet marketing, including SEO, PPC, Email, and social media. YOU: So why'd you call it the 6 spheres of SOCIAL media? ME: This diagram integrates social media with all the other internet marketing. YOU: Oh, cool. [Download a PDF of all the diagrams in this post.] What's the Point of The 6 Spheres Diagram? The point is for you to see how it's a process, with different actions and tactics depending on how close your prospect is to your ultimate goal. The assumption is that you want prospects to buy something, or if you're a charity or non-profit, you might want them to donate or sign a petition. How Will This 6 Spheres Diagram Help Me? 1. 1. 2. 3. Preventing a Cluster Around the Water Cooler: T-Mobile’s Twitter.
Facebook - setting it up for your business. Three top ways to damage your brand with Social Media. While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create brand evangelists, it also can cause damage. I've said this before, and I'll say it again - brand management is a matter of common sense. People want to be heard, they want a human being to say "I'm sorry that happened, let's see what we can do to make it right. " They will let their friends know how they were treated - because they can. Yet common sense is in short supply in corporations, or so it seems. These three social media marketing mistakes are made over and over by companies that just don't want to believe that customers really are in control, and that what matters most about your brand is what comes up in Google. 1- Start a Twitter account then don't use it.Let's use @TimeWarnerCares as an example, although many other brands are equally inept in social media.
Who is Tweeting for the company? What people really want is to be acknowledged and helped. Link to original post. The top six reasons companies are still scared of Social Media. 1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet altogether. Others try to block employees from accessing personal email or social networks like Facebook during work hours.
In May, 2009, according to emarketer, there were 29 million smartphones in the United States. That's a lot of Internet access available to workers everywhere - and employers can't stop us from accessing the Internet - on breaks, at lunch, in the bathroom, you name it. The value to workers of having Internet access - in terms of research, communication, and speed - is far greater than the threat of lost productivity. 2- Haters will damage our brand. Well, there may be things you need to change about your brand, and in that case, you should thank them for letting you know what they are.
If you have built an online community that includes people who don't hate you, that community will rise to your defense and they will handle the problem for you. Social media strategie: Wie is er verantwoordelijk? Hoewel ik de eerste ben om om te zeggen dat deze poll met ruim 70 respondenten nog geen representatief onderzoek is, vallen er in de tussentijdse uitslagen een paar zaken op. Mannelijke respondenten geloven in een strategische rol voor een cross-functioneel team of de afdeling corporate communicatie, terwijl vrouwelijke respondenten vooralsnog voorkeur lijken te geven aan de afdeling marketing. Niet verwonderlijk, maar ook de omvang van de organisatie lijkt van invloed op het denken over de verantwoordelijkheid voor social media.
Hoe groter de organisatie, hoe meer respondenten hechten aan een cross-functioneel team, terwijl ze in kleine organisaties bij voorkeur de afdeling marketing en zelfs de CEO een leidende rol toedichten. Respondenten met een marketingachtergrond pleiten graag voor eigen parochie. 80% ziet de verantwoordelijkheid voor de social media strategie graag bij de afdeling marketing .
Handvatten Grappige poll, denk je wellicht. Conclusie Voorlopige conclusie?