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We just published our third annual Social Technographics Profile in a document called " The Broad Reach of Social Technologies " .
Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive , a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI .
While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create brand evangelists, it also can cause damage. I've said this before, and I'll say it again - brand management is a matter of common sense.
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet altogether. Others try to block employees from accessing personal email or social networks like Facebook during work hours.