Social technology growth marches on in 2009, led by social netwo We just published our third annual Social Technographics Profile in a document called "The Broad Reach of Social Technologies" . The author is Sean Corcoran, with help from out data expert Cynthia Pflaum. The data across North America, Europe, and Asia will be available later today. Starting with the book "Groundswell" and continuing now for three years running, we've analyzed consumers' participation in social technologies around the world with a tool called the "Social Technographics Profile." The profile puts online people into overlapping groups based on their participation (at least once a month) in the behaviors shown in the ladder. We've kept the ladder categories consistent to allow us to make comparisons year-to-year, across ages and genders, and across geographies.
Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI. The 6 Spheres of Social Media Marketing
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Three top ways to damage your brand with Social Media While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create brand evangelists, it also can cause damage. I've said this before, and I'll say it again - brand management is a matter of common sense.
1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet altogether. Others try to block employees from accessing personal email or social networks like Facebook during work hours. The top six reasons companies are still scared of Social Media
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