10 Tactics to Improve Blog Readership. If you're looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. In today's Whiteboard Friday, Rand lays a roadmap for the journey, offering 10 of the best tactics for you to keep in mind along the way. Howdy, Moz fans and welcome to another edition of Whiteboard Friday. This week, we're answering the question, "How can I improve the readership and reach, the interactions, sharing, and of course, the links which will all help me get rankings and traffic to my blog?
" So a lot of people start investing in blogging, and I actually think a blog is a wonderful thing to invest in, assuming you meet the criteria for what you're trying to achieve with a blog as opposed to separate content sections. So you know, a blog is essentially just content that is put out in a consistent fashion, in a timeline sort of view. These are some additional tactics that I think can help if you've done these things right.
Number Ten, my last one. Blogger Outreach - What Do They Think About SEOs? The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Have you ever wondered why bloggers didn't reply to your last outreach email? Why they refused to link to your shiny new infographic, or what they really think about SEOs? I conducted a 26 question survey with a sample group of bloggers to help digital marketers construct better outreach pitches and give bloggers the opportunity to voice their opinions. The feedback might shock some of you; I hope you're ready. Disclaimer: Due to the nature of the questions, and in the interest of protecting the respondents, the full data set, exact sample size, and respondents' blog URLs will not be made public. Survey information: Important: The sample is not representative of all bloggers, or bloggers within the UK, US, food or parenting niches.
Section 1: Website information (traffic, PR) Most of the bloggers are currently making money from their blogs. How to Master Working With Bloggers. Many marketers fail to understand the fundamental role of a blogger. Marketers oftentimes get caught up in a campaign idea that they know "readers are just going to love. " However, marketers need to go through the blogger in order to reach his/her audience. This means we need to target campaigns that cater not only to readers, but also more importantly to the blogger. Bloggers require a very specific type of outreach. Think of bloggers as gatekeepers. Every single one of your campaigns is filtered through these gatekeepers. Many marketers forget this, and wonder why their campaigns fail.
Know What Motivates the Blogger To speak to these gatekeepers' interests, you need to know what motivates them. Money Why do you think there are so many blogs? Unfortunately, this makes it difficult to work with bloggers (especially because of Google's guidelines against paid links) and challenges marketers to be more creative. Bloggers who care about money will oftentimes: Authenticity Visibility. Buying Links is Shallow, Short-Term Thinking. Buying Blogs? Now that's a Strategy.
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I've been running an experiment with some dark-hatted links for several months, consistently hoping Google will catch them and remove their value. So far... Nothing. Well, except top 3 rankings for all the anchor text pointed at those pages. Google's webspam team has all the incentive, brainpower and money in the world, yet their bets seem to be centered firmly on Google+ and the social graph eventually subsuming the "natural" results with those biased to what our friends and connections share/+1.
Even if link buying is working in the short-term and webspam's being less aggressive, I still think it's a waste of money for three reasons: Rankings are tactical: Earning your way to the top rankings is awesome, because it brings with it the branding, familiarity, trust, social sharing and dozens of other positive marketing signals that "earned" links carry. 9 Networks You Can Use for Guest Blogging and Blogger Outreach. When it comes to online marketing in the post Penguin and Panda age, two strategies that many marketers are turning towards are guest blogging and blogger outreach. While you can do a lot of leg work on your own by searching for bloggers related to your industry on Google, you can also turn to networks designed to connect businesses and bloggers. However, there is an easier way to find blogs looking for content… Guest Blogging & Blogger Outreach Networks The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks.
BlogDash BlogDash calls itself the blogger outreach dashboard. Their network has a directory of 109K bloggers which you can search based on topical keywords, category, Klout score, gender, and other demographics. You can use their service to interact with bloggers tweets, share blog posts, and pitch bloggers to write about your product or service. Blogger LinkUp The way it works? Comment Marketing as an Inbound Tactic - Whiteboard Friday. Take those black and grey hat comment marketing tactics and throw them away once and for all. In this week's Whiteboard Friday, we will be covering some wonderful white hat techniques that you can start using today. These tactics will help you spread your name to the far reaches of the internet, gain the affection of the web's most powerful influencers, and build up strong relationships that can bring you long-lasting returns.
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