Mobile Year in Review 2010. W3C Releases Best Practices for Mobile Web Apps. International Web standards body, The World Wide Web Consortium (W3C) has released a new standard for developers of mobile Web applications. The document, published as a W3C Recommendation, is titled "The Mobile Web Application Best Practices" and it offers practical advice on everything from relevant engineering practices to tips on creating a better user experiences. The document is available now in a number of formats including PDF, Web site, mobile site and quick reference, infographic-like images. Best Practices for Mobile Developers "I am very excited about this document, which I've already used myself to ensure that the W3C Cheat Sheet, a mobile Web application, works not just on mobile devices, but on all devices," said Dominique Hazaël-Massieux, W3C Mobile Web Initiative Lead.
"These guidelines include sound advice from real-world Web apps developers, telcos, and browser vendors. " Who's Supporting Resources Other resources for developers include the following: Selon une étude mondiale menée par Accenture, les smartphones vont révolutionner la relation entre distributeurs et consommateurs. 26% of Mobile Apps Used Just Once. There's some interesting data from mobile analytics firm Localytics out this week - in a recent report, it found that 26% of the time, customers never launch a mobile application they've download more than once. In a report titled "First Impressions Matter," the firm detailed its findings, which includes both good news and bad.
The App Loyalty Report's Findings To determine the 26% figure, Localytics said it studied thousands of applications running on Android, iPhone, iPad, BlackBerry and Windows Phone 7 using its own analytics service. For all new customers of an app during 2010, Localytics watched for the first time the app was launched and then checked to see what sort of follow-on usage there was through January 25, 2011. All the apps used only once were grouped into the quarter where they occurred and calculated as a percentage of all new customers in the same quarters, Localytics explained. ...74% of Apps More Than Once! Google;s Android could generate $1B in mobile ad revenue by 2012: analyst. By Giselle Tsirulnik February 9, 2011 Vovlo AdMob campaign Research firm Piper Jaffray predicts that Android could generate more than $1 billion in mobile advertising revenue for Google in 2012.
Android generated $5.90 per user in mobile advertising in 2010 and the research firm predicts that number will increase to $9.85 by 2012. “We expect Google's revamped Android Market will enable users to download apps on Android more easily and could increase monetization per user from in-app advertising over the next two years,” said Gene Munster, senior research analyst at Piper Jaffray, New York, in a research note. Billions servedAccording to Mr. “We believe Google is well on its way to having users pay $10 a year via advertising on Android,” Mr. Google generated $850 million in total on mobile in 2010. In-app ads to fuel growthMr. Google’s launch of Android gave Apple’s iPhone what industry experts believe was much-needed competition. Smartphone Browser Landscape. Users expect websites to work on their mobile phones.
In two to three years, mobile support will become standard for any site. Web developers must add mobile web development to their skill set or risk losing clients. How do you make websites mobile compatible? The answer is obvious: By testing them on all mobile phones, and by solving the problems you encounter. But, that’s a useless answer. It’s impossible to test your designs on every mobile phone out there. Within the mobile phone landscape, there are at least ten operating systems (OSs) and fifteen browsers that require consideration.
In this article, I’ll give you an overview of the mobile web market, as well as phone platforms and their browsers, so that you can decide which mobile devices to test on. The smartphone market#section1 Web developers should concentrate their testing efforts on smartphones. A smartphone is a phone that runs a recognizable OS on which the user can install applications. Notes: A game of platforms#section2.