Social Auto Likes - The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook. Brand Autism: Why Brands Still Don’t Get Social Media [Report. Those who’ve heard us speak at conferences will know we use the concept of ‘brand autism’ to paint a picture of the inability of many brands and businesses to put themselves in their customers’ shoes (clinically, autism is precisely this inability to see the world from the other’s perspective, a compromised theory of mind) (of course brands are not literally autistic, a very real and debilitating condition not to be trivialised)). For example, a Bain research study found that 70% of CEOs believe their business delivers a superior customer experience, only 7% of their customers agree. Perception versus reality [blockquote]“Sixty-five percent of businesses view social media as a new source for revenue but, at the same time, many believe receiving discounts or coupons and purchasing products or services are among the least likely reasons a customer would seek them out on social sites.
Carolyn Heller Baird and Gautam Parasnis [click for enlargeable/downloadable image] Wrong. Max : Social networking is like...
Platform Showcase. Top 50 brands in Social Media revealed.