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Social Auto Likes - The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook (VIDEO)As the Facebook "Like” button is slowly taking a physical form, the Renault card is an example of this interesting social media movement. In April 2011, during the AutoRAI Amsterdam Motorshow, car manufacturing company Renault handed out RFID-equipped cards that connected users directly to their Facebook accounts. While browsing the automobiles, one could physically "Like" a car by simply swiping the card against its reader, making this "Like" simultaneously appear on their Facebook profiles.
Those who’ve heard us speak at conferences will know we use the concept of ‘brand autism’ to paint a picture of the inability of many brands and businesses to put themselves in their customers’ shoes (clinically, autism is precisely this inability to see the world from the other’s perspective, a compromised theory of mind ) (of course brands are not literally autistic, a very real and debilitating condition not to be trivialised)). For example, a Bain research study found that 70% of CEOs believe their business delivers a superior customer experience, only 7% of their customers agree.
Thousands of companies around the world use Facebook to make the web a more social place. Here are a few that we've chosen to highlight to help you understand the best ways to build Platform features into your app. Waze Login with Facebook, Open Graph, Graph API, Mobile Apps
eBay pips Apple in social media engagement London, UK – 16 February 2011 – The major players in technology have ranked highest in the first 50 Top Brands in Social Media league table, and in the number one spot is eBay. The online auction and shopping website beat Apple (2nd), Google (3rd), Blackberry (4th) and Amazon (5th) for the pole position. eBay beat big guns Apple and Google due to the company’s long standing engagement with their customers through forums, which were introduced in the late 1990s, corporate blogging, Twitter and Facebook. Quick to adapt to new social media offerings, eBay has adopted Facebook’s Open Graph so customers can split the cost of a gift and pay for their share via Paypal. The company also takes a social approach to internal communications, featuring blogs, forums and discussions boards on the company intranet.