Facebook. Twitter. Outil de veille technologique, marketing, sectorielle, et ... Mise En Réseau : allez vous faire voir… ça peut vous servir ! Mise en place d'un réseau social. HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value. In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not.
Having concrete goals and concrete baselines is crucial to calculating your return on investment. So before you set out to measure and monitor your social media returns, you need to have a clear idea of what it is you want to accomplish. Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy.
Metrics Tools The trick is to not rely solely on the numbers, but on what the numbers end up leading to. Sentiment Analysis Social Media Product Suites. Social Media Today | Social Media Policies of 113 Organizations. IdeaStorm : plate-forme client Dell. Médiathèque.