Social Media
Get flash to fully experience Pearltrees
Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention. For a more effective social media marketing program, here are ten things that you can do to turn your Facebook page into a dynamic and engaging destination for your Facebook fans. 1. Be unique
Facebook Marketing: 10 Tips on Better Fan Pages - Online Marketi
Gerald Santoro Managing a million different social media sites is a headache for even the most seasoned social media-ites. But what happens when your business is expected to maintain a Twitter account, a Facebook Page, or a WordPress blog? Updating all those sites takes time and energy, but social media hubs like Hootsuite can help any small business efficiently manage their social media presence.
How to Get the Most Out of Social Media Using Hootsuite : Techno
The Real Results series is supported by Gist , an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here . For startups, the amount of money you have to burn before you either need to break even or raise more capital is your runway. Extending the length of that runway is an art form that requires startup founders to learn how to squeeze maximum value out of every dollar they spend.
How Startups are Using Social Media for Real Results
SoundCloud
Content marketing is essential for B2B businesses providing both qualitative and quantitative returns. And while 6 in 10 marketers are planning to increase content marketing spends this year, success-rates still vary greatly as it’s a new concept for most. Maria Pergolino, director of marketing for Marketo (a TopRank Online Marketing client) shared a presentation at the Marketo User Summit on getting the message out, focused on social media and content marketing tips/tricks. We need content for nurturing, as a lead solution, for lead scoring and risk mitigation. A lot of people don’t even consider the risk mitigation aspect – by publishing content and making people feel like your company is providing great information and is a leader, they’ll choose you.
Social Media & Content Marketing Tips – Marketo User Summit - Online Marketing Blog
A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul . After 20 days, a YouTube video has had 75% of its total views. That's a really short life span for YouTube videos, and it's probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views. Why?
CHART OF THE DAY: The Half-Life Of A YouTube Video Is 6 Days
How Musicians Are Using Social Media to Connect with Fans
Greg Rollett runs a music marketing company from his laptop in Orlando, FL. He is an advocate of the New Music Economy and very hopeful that artists can still live the rock star lifestyle in the digital age. Connect with Greg on Twitter, @g_ro. Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways.
Lufthansa Offers Apple's iPhone-Losing Dude A Free Flight To Ger
German airline Lufthansa is getting in on the lost-iPhone-prototype story, too. It's offering Apple engineer Gray Powell, who supposedly lost the iPhone in a German bar in Redwood City, Calif. , a free business class flight to Germany. That's where he can "experience the best that Germany has to offer," Lufthansa writes.Ces derniers jours s’est joué sur Facebook une bataille entre Greenpeace et Nestlé qui fera date dans l’histoire de l’activisme, des média sociaux, et dans la façon dont les grands annonceurs aborderont désormais internet. Ce n’est pas la première fois que de tels affrontements ont lieu sur internet, mais cette fois, c’est à une opération savamment mise au point, et exécutée de façon parfaitement professionnelle, à laquelle Nestlé a du faire face. Cela a été l’occasion pour la multinationale Suisse de réaliser à quel point l’amateurisme en matière de média social n’était plus de mise : cinq ans après l’avènement du web 2.0, les activistes sont désormais tout ce qu’il y a de plus professionnels, et l’ère du buzz, qui représente encore trop souvent l’alpha et l’omega du web 2.0 pour les grands annonceurs, semble désormais bien finie.
Greenpeace et Nestlé sur Facebook : l’Art de la Guerre | ReadWri
J’ai déjà largement abordé la question du Social CRM sur ce blog , et voici l’occasion de compléter mes écrits par une réflexion issue de mon expérience personnelle récente. Pour les personnes pressées qui veulent s’épargner la lecture d’une longue histoire, vous pouvez aller directement à la conclusion en bas de cette note. La situation Une simple semaine de vacance. Découverte d’une compagnie que je n’avais pas encore testé, et retour dans le contexte des intempéries que l’on sait et qui ont transformé le week- end du 20 décembre en naufrage collectif pour nombre de voyageurs (et pas seulement dans le monde de l’aérien. Le background
Des medias sociaux au Social CRM : mon expérience "aérienne" | B
Why Banning Social Media Often Backfires
Humans have a natural proclivity to want what they cannot have. Our insatiable appetite for sharing information, combined with the nearly limitless ways to access the web have thus far frustrated the most sophisticated attempts to block access to social media services. From the Great Firewall of China to the public schools of Britain, IT security experts are finding that restricting Internet access can have the unintended consequences of civic backlash, poor worker productivity, and students unprepared for cyber threats. Here are a few examples that illustrate the ban and backfire.
Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.
A new way to measure word-of-mouth marketing - McKinsey Quarterl
The Real Money Is In The "Right-Time" Web
My colleague Brian Ascher in our Palo Alto office coined a term several months back called the “right-time web”. The concept, as he described it, was that with the massive increase in sharing of information through social and real-time media came the need for filters to help categorize that data and make it available on demand. It’s not that useful for me to know that a friend of mine just enjoyed an Americano Misto at Joe The Art of Coffee near Grand Central. But, when I am looking for great coffee places in mid-town, it’s really useful for me to know that. Similarly, when I am in the market for a digital camera, I would love to know who in my social and information networks has recently researched them and bought one. Their opinion is highly coveted by me at that time .Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More Social marketing is just starting to bubble up and everybody wants in.
MyLikes Raises $630,000 Seed Round, All From Ex-Googlers
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI.
Pixels And Salsa: Adobe And Chipotle Play Gowalla’s Game
[SUNY Buffalo graduate student A. J. Patrick Liszkiewicz originally titled this essay " Cultivated Play: Farmville. " It was first given as a talk on January 28, 2010 in honor of the late historian Howard Zinn. Republished here with permission, it is a cunning explanation as to why so many people play Farmville, the game which has made Zynga a company with a $600 million revenue run rate .] The great social historian Howard Zinn, author of A People’s History of the United States , died yesterday of a heart attack.
The Real Reason You Are Addicted To Farmville (And Zynga Is A $5
Facebook
Twitter
Foursquare