A Teenager’s View on Social Media. Written by an actual teen I read technology articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, especially in regards to social media. However, I have yet to see a teenager contribute their voice to this discussion. This is where I would like to provide my own humble opinion. For transparency, I am a 19-year-old male attending The University of Texas at Austin.
I am extremely interested in social media’s role in our society as well as how it is currently evolving. Thus, the views I provide here are my own, but do stem from observation of not only my own habits but my peers’ habits as well. This article will not use any studies, data, sources, etc. I think the best way to approach this would be to break it down by social media network and the observations/viewpoints I've gathered over the years. Facebook In short, many have nailed this on the head. Facebook is often used by us mainly for its group functionality. Instagram Twitter Snapchat Tumblr. Case Study Shows Google+ Sign-Ins Are Working, Increased Snapette Sign-Ups By 16% One developer feature Google is really stressing these days is Google+ Sign-in, the company’s recently launched authentication tool for third-party sites and mobile apps.
While the company will continue to support its standard Google Sign-in tool as well, it’s pushing hard to get users to switch to its new system. The Google+ version has the advantage (or not, depending on your perspective) of being linked directly to Google’s social network and profiles and can therefore provide sites with easier registration system and more information about their users. A number of large companies have now integrated Google+ Sign-ins, and we are starting to get some data about how things are going. Mind you, these are somewhat self-selected Google partners, but the results are still pretty interesting.
Most companies don’t want to go on the record with their numbers, but Google just published a case study with Snapette that’s pretty much in line what we’ve been hearing, too. Zuckerberg: No ads in Home yet, but they will come to Cover Feed eventually. Facebook Marketing: 10 Tips on Better Fan Pages - Online Marketi. Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention. For a more effective social media marketing program, here are ten things that you can do to turn your Facebook page into a dynamic and engaging destination for your Facebook fans. 1.
Be unique There’s nothing worse than a bland Facebook page. Think long and hard about how your page can be different. Design is a major part of being unique on Facebook. Think creatively about how you can add value to Facebook users. 2. Facebook allows you to customize what page different types of users land on. Never let new users land on your Wall. 3. Your die-hard followers won’t need any reason for joining your fan page. 4.
People on Facebook want to see photos. 5. 6. 7. 8. 9. 10. How Startups are Using Social Media for Real Results. The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. For startups, the amount of money you have to burn before you either need to break even or raise more capital is your runway. Extending the length of that runway is an art form that requires startup founders to learn how to squeeze maximum value out of every dollar they spend. Social media is one important way that startups are saving money while still delivering value. Whether being used for customer service, community building, product marketing, or internally for staying organized and communicating as a team, one common thread can be found through the social media use of every startup we talked to: Cost savings.
"We have no outside investment. Here are four ways that startups are using social media for real results. 1. 2. 3. 4. Series supported by Gist.
Social Media & Content Marketing Tips – Marketo User Summit. Content marketing is essential for B2B businesses providing both qualitative and quantitative returns. And while 6 in 10 marketers are planning to increase content marketing spends this year, success-rates still vary greatly as it’s a new concept for most. Maria Pergolino, director of marketing for Marketo (a TopRank Online Marketing client) shared a presentation at the Marketo User Summit on getting the message out, focused on social media and content marketing tips/tricks.
How do you succeed in content marketing? Create content that sellsCreate a content mapOptimize content for searchRepurpose contentLearn to succeed even in situations with little or no content We need content for nurturing, as a lead solution, for lead scoring and risk mitigation. A lot of people don’t even consider the risk mitigation aspect – by publishing content and making people feel like your company is providing great information and is a leader, they’ll choose you. What is content? 6 rules of great content: CHART OF THE DAY: The Half-Life Of A YouTube Video Is 6 Days. How Musicians Are Using Social Media to Connect with Fans. Greg Rollett runs a music marketing company from his laptop in Orlando, FL. He is an advocate of the New Music Economy and very hopeful that artists can still live the rock star lifestyle in the digital age. Connect with Greg on Twitter, @g_ro. Today's musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways.
The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album. But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success. There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for. Fan-Funded Projects Creativity From the Fans.
Des medias sociaux au Social CRM : mon expérience "aérienne" | B. J’ai déjà largement abordé la question du Social CRM sur ce blog, et voici l’occasion de compléter mes écrits par une réflexion issue de mon expérience personnelle récente. Pour les personnes pressées qui veulent s’épargner la lecture d’une longue histoire, vous pouvez aller directement à la conclusion en bas de cette note. La situation Une simple semaine de vacance. Découverte d’une compagnie que je n’avais pas encore testé, et retour dans le contexte des intempéries que l’on sait et qui ont transformé le week- end du 20 décembre en naufrage collectif pour nombre de voyageurs (et pas seulement dans le monde de l’aérien.
Le background Sorti des choses de l’entreprise 2.0, coté loisirs et passions personnels, on trouve les voyages, le monde du transport aérien et les avions tout court. Je suis donc quelques blogs et comptes twitters spécialisés (compagnies aériennes, professionnels) et aussi quelques individus dont ça n’est pas le travail mais qui en parlent à titre personnel. Les faits. Why Banning Social Media Often Backfires. Humans have a natural proclivity to want what they cannot have. Our insatiable appetite for sharing information, combined with the nearly limitless ways to access the web have thus far frustrated the most sophisticated attempts to block access to social media services. From the Great Firewall of China to the public schools of Britain, IT security experts are finding that restricting Internet access can have the unintended consequences of civic backlash, poor worker productivity, and students unprepared for cyber threats.
Here are a few examples that illustrate the ban and backfire. In Schools My own university bans the Internet in some large lecture halls. Meanwhile, some schools in Britain have chosen to "lock down" their systems, allowing access to only verified websites. Additionally, children were less likely to understand proper Internet safety when outside of school. In the Workplace I once worked the night shift at a business that attempted to ban Internet access.
By Government. A new way to measure word-of-mouth marketing - McKinsey Quarterl. Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively. Podcast Harnessing the power of word of mouth McKinsey’s Ole Jørgen Vetvik explains a new way to measure the impact of word of mouth, and how marketers can use it to influence consumer behavior. Indeed, word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. As online communities increase in size, number, and character, marketers have come to recognize word of mouth’s growing importance. A consumer-driven world This tectonic power shift toward consumers reflects the way people now make purchasing decisions.
Médias sociaux > 3 approches différentes des social media analyt. J’ai déjà eu l’occasion de vous parler de social scoring et des indicateurs-clés des médias sociaux que l’IAB tente de standardiser. Hasard du calendrier, ce ne sont pas deux mais trois approches différentes qui viennent d’être proposées ces derniers jours. Du très quantitatif au très qualitatif, la diversité de ces approches nous permet d’y voir un peu plus clair dans cette pratique encore méconnue. Tiens d’ailleurs, puisque j’y suis, voici comment je pourrais définir les social media analytics : “La mesure, la collecte et l’analyse de données d’usages et de comportements des internautes au sein des médias sociaux dans le but d’optimiser une stratégie ou une présence”. Cette discipline repose sur des outils, des indicateurs-clés et des méthodes d’analyse. Approche Altimeter : Beaucoup de chiffres et d’outils Les auteurs de la méthodologie ont regroupés ces indicateurs par objectifs : Approche McKinsey : Quoi ?
Le contenu du message (“What? The Real Money Is In The "Right-Time" Web. The Real Reason You Are Addicted To Farmville (And Zynga Is A $5. Facebook.
Foursquare.