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Feature Articles | Technology See Inside The Web is critical not merely to the digital revolution but to our continued prosperity—and even our liberty. Like democracy itself, it needs defending Image: Illustration by John Hendrix In Brief

Long Live the Web: A Call for Continued Open Standards and Neutrality: Scientific American

http://www.scientificamerican.com/article.cfm?id=long-live-the-web

The Future Of Television And The Digital Living Room

Dana Settle & I are hosting a dinner tonight (Oct. 20, 2010) with some of the biggest companies in entertainment to talk about the future of television, film, and digital media. Michael Ovitz , the co-founder of Cretaive Artists Agency (CAA) will be the keynote speaker. Nobody can predict 100 percent what the future of television will be, so I won’t pretend that I know the answers. http://www.businessinsider.com/suster-on-future-of-tv
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How Google Got Its New Look - BusinessWeek

http://www.businessweek.com/magazine/content/10_20/b4178000295757.htm Every day 268 million people use Google ( GOOG ) to search for something. The query goes in, the company's software delivers back the most relevant links. The interaction is so simple—and the hidden calculation behind the results so complex—that it's no wonder people tend not to notice much about the process.
http://venturebeat.com/2010/06/24/7-must-reads-for-entrepreneurs/ (Editor’s note: Javier Rojas is a managing director leading U.S. investment activities for Kennet Partners. He submitted this story to VentureBeat.) If you’re an entrepreneur, odds are you’re insanely busy.

7 must-reads for entrepreneurs | VentureBeat

http://www.readwriteweb.com/start/2010/06/hiring-a-programmer-for-your-s.php Any hiring decisions you make at the early stages of a business are important, but finding the right people with the right technical skills is particularly crucial . To that end, serial entrepreneur and CD Baby founder Derek Sivers recently wrote a guide - "How to hire a programmer to make your ideas happen" - on his blog. Sivers's post is a step-by-step guide to advertising and hiring, but it also serves as a good model for planning ideas and tackling achievable project milestones.

Hiring a Programmer for Your Startup

How I Graduated from Harvard, Turned Down Google, Got a Job On T

Honestly, the hardest part is getting in. But, after four years, I graduated this past May, cap, gown, and my very own Harvard diploma in two. This story, though, starts a few months before then. http://www.businessinsider.com/how-i-graduated-from-harvard-turned-down-google-got-a-job-on-twitter-and-joined-a-startup-called-clicker-2010-6
In the Firefox 4 nightly builds, and in Firefox 4 Beta 1, we are changing the default tab position so that tabs are on top. This is a preference that users can change by right clicking on any of their toolbars. Moving the default tab position is obviously a significant and to some extent controversial change to the Firefox UI, which is why we made the video above to help explain our rationale. http://blog.mozilla.com/faaborg/2010/06/24/why-tabs-are-on-top-in-firefox-4/

Why Tabs are on Top in Firefox 4 « Alex Faaborg

As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online. This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when planning and designing profitable e-commerce user experiences. Show Off Product Benefits The best way to sell products is to let them sell themselves.

How To Use Photos To Sell More Online - Smashing Magazine

http://www.smashingmagazine.com/2010/06/25/how-to-use-photos-to-sell-more-online/
Nike's big-budget World Cup 2010 video will long rank among the best in commercial video virals, but there's an independently-produced World Cup-themed video that's touching 2m views. This week's top viral offering comes in the guise of Lord of the Rings (always a winner). "You have my sword," "You have my bow," "And my axe," "...and my vuvu-".

Guardian Viral Video Chart: World Cup 2010 meets Lord of the Rin

In a loft-like New York City office with walls covered in colored Post-It notes, seven business developers and account managers and three friendly dogs wait for a massive shipment of data to arrive. The moment comes at 3 p.m., when a FedEx deliveryman rings the office doorbell and hands over an express envelope filled with compact disks, starting a process that turns arcane shipping records into a massive trove of business-intelligence data. The company behind the transformation: Panjiva , a start-up that aims to bring order to the bewildering universe of international suppliers. "Trade is inefficient, and lack of information is a key source of that inefficiency," says Panjiva Chief Executive Josh Green.

Global Trade And 'Twilight' - Forbes.com

After a few more questions, the assistant declares herself “not that concerned at this point.” She schedules an appointment with a doctor in a couple of days. The mother leads her son from the room, holding his hand.

Smarter Than You Think - Computers Make Strides in Recognizing S

You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps.

The Web Is Dead. Long Live the Internet | Magazine

10 Inspiring TED Talks for Startups

The mission of TED (Technology Education Design) is to promote "ideas worth spreading." And as such, there is plenty of material that entrepreneurs - folks definitely interested in spreading their ideas - can find inspiring in the recordings available on TED's website. We've gone through the archives and hand-picked some of our favorite TED talks for startups. Granted, it's hard to select just ten to feature here out of the 700-some-odd videos available. So if your favorite isn't listed, be sure to leave us a comment.