Become a Content Curation King. Sean Carton | August 29, 2011 | 18 Comments inShare79 Nine ways to make curation work for your brand.
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).
Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). If you're a web veteran, you're probably wondering how this is any different than what people have been doing online for years. So what's the big deal about curation? Making curation work for your brand is a lot easier said than done. People matter. News Curation: 3 Ways the Pros Do It. News curation is the act of finding, grouping, organizing and sharing the most relevant and noteworthy news stories about specific topics of interest.
Unlike traditional online news publishers (newspapers, magazines, TV networks) and blogs, which primarily create original content, news curators focus on finding (or cultivating)the best content that is already published. There are three primary types of news curation sites, exemplified by Techmeme, Yahoo! News and The Huffington Post, each a leader in their category. Collection of Links. Techmeme is a website comprised of groups of links providing up–to-date information and tech industry news from various sources around the web. Content Aggregation. Content Commentator. Here are some effective actions straight from the pros for every news curator to consider: Post by Charissa Grandin. 5 Valuable Twitter Tips for Content Curators. Content curation is a great way to manage sharing content online and a great asset to your content marketing strategy.
Here are 5 valuable Twitter tips for content curators to share great content online: Read Mashable’s Twitter Guide. Susan Kistler on Content Curation Part III: Seeking Reviewers and Curators - AEA365. My name is Susan Kistler and I am the American Evaluation Association’s Executive Director.
This is the last in a short aea365 series on content curation. Thursday focused on how evaluators (researchers, professionals, students, others) can use content curation. Yesterday, I took a look at four content curation tools: BagTheWeb, Connotea, pearltrees, and Scoop.it. Today, I’m hoping that others might be interested in expanding on this project. Hot Tip: Want to get involved? Tool reviewers: If you want to review a specific tool, you’d need to set up an account for a tool, use the list of links that may be found here to gain an understanding of how the tools works and so that we’re all comparing similar uses, and then write up a review for aea365 and add to the chart above.Curators: If you want to help curate for evaluation and applied research, I’m in search of people who want to keep an eye on specific outposts, discussions, etc. and add to the curation.
Susan Kistler on Content Curation Part I: Five ways to leverage content curation - AEA365. Real-Time News Curation - The Complete Guide Part 6: The Tools Universe. Socialmediafoundations - Curation Planning Questions. Real-Time News Curation - The Complete Guide Part 3: Types And Real-World Examples. Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation. We are no longer just consumers of content, we have become curators of it too.
In Part 1 of this Guide I have introduced why we really need real-time news curation and what is the basic idea behind it (Part 1 - Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It). In Part 2 I want to continue illustrating what "real-time news curation" is all about, and more specifically why it differs from automatic aggregation, and why you really need a human being to do it. As I see it: "Aggregation is automated, curation is manual. " Photo credit: Creativaimage Back in 2004, I wrote an article entitled: The Birth of The Newsmaster. Real-Time News Curation - The Complete Guide Part 4: Process, Key Tasks, Workflow.
I have received a lot of emails from readers asking to illustrate more clearly what the actual typical tasks of a news curator are, and what are the tools that someone would need to use to carry them out.
In Part 4 and 5 of this guide I am looking specifically at both the workflow, the tasks involved as well as at the attributes, qualities and skills that a newsmaster, or real-time news curator should have. 1. Identify NicheIdentify your specific topic-theme. The more specific, the better. The broader your coverage the less relevant it will be to your readers, unless you are already a very popular individual that people trust on a number od different topics.
Sequence your selected news stories to provide the most valuable information reading experience to your readers. There are likely more tasks and elements to the news curator workflow that I have been able to identify right here. Please feel free to suggest in the comment area, what you think should be added to this set of tasks. Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It. The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of finding what is relevant to his specific interest.
Even in the case of power-users utilizing RSS feed readers, aggregators and filters, the amount of junk we have to sift through daily is nothing but impressive, so much so, that those who have enough time and skills to pick the gems from that ocean of tweets, social media posts and blog posts, enjoy a fast increasing reputation and visibility online. Photo credit: dsharpie and franckreporter mashed up by Robin Good "What we need to get much better at is scaling that system so you don't have to pay attention to everything, but you don't miss the stuff you care about... "Ev Williams at a Girls in Tech event at Kicklabsvia Stowe Boyd's blog The Problem That is the the essence.