Landing Page Tutorials and Software. The SEO Success Pyramid. John Wooden, the greatest basketball coach ever, never talked to his teams about winning. He talked to them about preparation and about the process of becoming a great team. Wooden’s philosophy on coaching (and life) is summed up in the “Pyramid of Success,” which beats the tail off all that Self-Help Guru junk you see peddled in books, on blogs, on daytime chat shows, and on late night TV. I was lucky to hear Coach Wooden speak about the Pyramid of Success while I was a student at Pepperdine University; to this day, it’s one of the best speeches I’ve ever heard. (Seriously, if you don’t know what his Pyramid of Success is, visit CoachJohnWooden.com.) What’s all this have to do with SEO and online marketing?
I would never compare myself to John Wooden, but I do like teaching others about online marketing. SEO Success Pyramid What’s It All Mean? Commitment: Every successful project I’ve ever worked on has involved a client whose team is enthusiastic and engaged. 21 Awesome Ideas to Grow Your Email List. Below are 21 ideas for offers that can help dramatically increase the size of your email list and lead conversion volume. Educational / Informational Offers These types of offers tend to be a sweet spot for B2B businesses, because B2B sales tend to be highly considered purchases. However, educational offers can also be useful for high-ticket B2C or enthusiast markets like fly fishing, racing, or technology.
In other words, if your consumers think before they buy, you should think about these types of offers. eBooks – “Download our comprehensive guide to inbound marketing and ecommerce ” Whitepapers – “Understand how to nurture your email list” Buyer's Guides – “Which LED underbody kit is right for you?” Fact Sheets – “10 facts you need to know before purchasing a used car” Checklists – “The 5 key steps to preparing your IT department for the iPhone 4” Free Stuff Offers Everyone loves free stuff. Coupons and Deals Events Programming Required Photo Credit: Esparta. 10 Steps To Writing Better Web Content | Springboard SEO. Your Web content is in a constant battle against a number of variables competing for your readers’ attention: A link to another website, the back button, their task at hand, the size of their monitor, the number of hours in the day.
For those reasons and many others, it’s crucial to give your readers easy access to the information they want, without making them think, and without getting in their way with marketese and fluff. Here are some of the most useful guidelines I’ve come to appreciate in my quest to continually improve my content writing. 1. Create personas We all know how important it is to focus on our audiences when writing for the Web, but without a method, that advice can be somewhat abstract. Basic examples of user personasList major characteristics for each audience: Each of your site’s user groups may have identifiable characteristics. Refer to your personas by name when strategizing content instead of calling them “users”. 2. 3.
People are very pattern oriented. 4. 5. 6. Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top search results. Content farms were seen by many as the target. Were they hit? Who was hit? Some figures are coming out. If you were expecting these figures to show Demand Media’s eHow site to have been harmed — surprise! Sistrix’s Visibility Index Losers Over at Sistrix, the company crunched through 1 million keywords that is says it has before and after placement data about. Using an index makes some sense, because if you just rank by the percentage of keywords lost, you get some sites with relatively few ranking positions dominating the top “losers” list. Note that the table above is slightly different than what you’ll find at the Sistrix site itself. Sistrix: Most Keyword Rankings Lost Upon request, Sistrix will send people a full list of 331 domains that were found to have lost in its analysis.
Ubergizmo Disagrees Sistrix: Demand Media & eHow Escape! Press Release -- How to Write a Press Release, Press Releases, Sample Press Release Template. The Best Free and Paid Press Release Websites...and When to Use Them - Membership Software from SubHub - Membership Site Experts. Publishing your press releases online can provide valuable inbound links, drive traffic and increase your chance of being found by the search engines. It can also be a complete waste of time. We have experimented using many of the services and other ways of getting press coverage and this is what we have learned: Make sure you have something that is newsworthy to say. Keep it under one page long. Using Press Release Websites There are dozens of press release websites.
Only use PR sites that: have a Google Pagerank of 4 or above. Below I have listed the free sites that we have looked at. The free press release sites below are listed in order of pagerank. The paid press release sites below are in our preferred order. Free Press Release Services Free-Press-Release.com – Pagerank 5/ Alexa 3,547 – Not a great looking site, but it has high traffic and a good Alexa ranking. Don’t Bother With These Sites Unless You Have Lots of Spare Time! The Paid Press Release Sites For Important News Conclusion.
Is Your Business Still Chasing Google? How to create your own hCard « The Paisano® Posted by Doriano "Paisano" Carta in WebDesign. Tags: code, hcard, WebDesign trackback I’ve always hated the fact that we still, for the most part, have to manually input contact information from a website that we want to keep in our address book. How is that possible in these incredible web 2.0 days with all of the social networking websites and new technologies popping up all over the place? You know the drill, you’re surfing the web and you go to the Contact Us page for a vendor or client and you do the old copy and paste trick and then it always winds up as data entry in your address book.Well, that could all be a thing of the past thanks to the hcard. The hCard is a simple, open, distributed format for representing people, companies, organizations, and places, using a 1:1 representation of vCard (RFC2426) properties and values in semantic HTML or XHTML. hCard is one of several open microformat standards suitable for embedding in HTML, XHTML, Atom, RSS, and arbitrary XML.
Done. Visualize Social Media Data | Smart Data Collective. If you know me, you know I’m a very visual person. I learn by watching, I enjoy pictures so much I do photography in my spare time, and, the data geek in me loves infographics. So, I started poking around looking for some cool infographics and found some in the social media space. Facebook Paul Butler, part of Facebook’s data infrastructure team, took just 2% of Facebook’s user data (10 million records) and compiled this beautiful image that shows how we connect within our countries and around the world. While it looks a lot like a map of airline routes, its’ really a map of our human relationships. LinkedIn LinkedIn is also demonstrating their use of the massive amount of data they’ve collected with Linkedin Maps. Here’s a quick video about the maps.
And, here is my LinkedIn Map: You can get your own LinkedIn Map here. Twitter Finally, here is a fun Twitter infographic by Hubspot. More connections, better networking So, what does all this mean? Social data, better understanding Connect: B2B Content Strategy, Content Marketing Solutions & B2B Social Media.
Deana Goldasich | Engage365. That new social network, WordPress widget, plug-in, app or online doohickey that everyone’s buzzing about looks pretty sweet, huh? After frolicking in the Flash Demo, watching the video and reading the sparkly testimonials, you just can’t resist that shiny “install now,” “sign up,” or “buy now” button can you? This is precisely why so many business leaders who appreciate or love technology often get overwhelmed by it. They see something shiny and don’t take the time to determine whether the... read more As savvy presenters know, it pays to double-check all critical “production” elements before each speech.
Your mic, projector, platform—it all paves the way for how well your audience perceives and absorbs your presentation. So, what about making it easy for your audience to SHARE your content?