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John Wooden, the greatest basketball coach ever, never talked to his teams about winning. He talked to them about preparation and about the process of becoming a great team. Wooden’s philosophy on coaching (and life) is summed up in the “Pyramid of Success,” which beats the tail off all that Self-Help Guru junk you see peddled in books, on blogs, on daytime chat shows, and on late night TV. I was lucky to hear Coach Wooden speak about the Pyramid of Success while I was a student at Pepperdine University; to this day, it’s one of the best speeches I’ve ever heard. The SEO Success Pyramid The SEO Success Pyramid
Below are 21 ideas for offers that can help dramatically increase the size of your email list and lead conversion volume. Educational / Informational Offers These types of offers tend to be a sweet spot for B2B businesses, because B2B sales tend to be highly considered purchases. However, educational offers can also be useful for high-ticket B2C or enthusiast markets like fly fishing, racing, or technology. In other words, if your consumers think before they buy, you should think about these types of offers. 21 Awesome Ideas to Grow Your Email List 21 Awesome Ideas to Grow Your Email List
10 Steps To Writing Better Web Content | Springboard SEO Your Web content is in a constant battle against a number of variables competing for your readers’ attention: A link to another website, the back button, their task at hand, the size of their monitor, the number of hours in the day. For those reasons and many others, it’s crucial to give your readers easy access to the information they want, without making them think, and without getting in their way with marketese and fluff. Here are some of the most useful guidelines I’ve come to appreciate in my quest to continually improve my content writing. 1. 10 Steps To Writing Better Web Content | Springboard SEO
Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top search results. Content farms were seen by many as the target. Were they hit? Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change?
Note: The three #'s mark the end of the press release. What should I put in my press release? Stop right now and click here to read our in-depth advice about packaging yourself as newsworthy. This is an important step – so don't skip it! Let's stick with the theme presented in that report: you run an vitamin web site specializing in weight-loss products. Press Release -- How to Write a Press Release, Press Releases, Sample Press Release Template Press Release -- How to Write a Press Release, Press Releases, Sample Press Release Template
Publishing your press releases online can provide valuable inbound links, drive traffic and increase your chance of being found by the search engines. It can also be a complete waste of time. We have experimented using many of the services and other ways of getting press coverage and this is what we have learned: The Best Free and Paid Press Release Websites...and When to Use Them - Membership Software from SubHub - Membership Site Experts The Best Free and Paid Press Release Websites...and When to Use Them - Membership Software from SubHub - Membership Site Experts
Is Your Business Still Chasing Google?
Posted by Doriano "Paisano" Carta in WebDesign. Tags: code, hcard, WebDesign trackback I’ve always hated the fact that we still, for the most part, have to manually input contact information from a website that we want to keep in our address book. How to create your own hCard « The Paisano® How to create your own hCard « The Paisano®
If you know me, you know I’m a very visual person. I learn by watching, I enjoy pictures so much I do photography in my spare time, and, the data geek in me loves infographics. So, I started poking around looking for some cool infographics and found some in the social media space. Facebook Visualize Social Media Data | Smart Data Collective Visualize Social Media Data | Smart Data Collective
Content Built Around Your Expertise Well Planned Web specializes in content solutions exclusively for Thought Leaders. Content Strategy: planning content that positions your company as the clear authority to attract your ideal audience. .Content Creation: designing content specific to your expertise to increase your influence within your industry. .Content Marketing: finding your voice, zeroing in on your audience and connecting the two. .Content Metrics: refining and revisiting our approach to ensure your content brings home the bacon! Learn More About Our Content Marketing Approach B2B Content Strategy, Content Marketing Solutions & B2B Social Media B2B Content Strategy, Content Marketing Solutions & B2B Social Media
Deana Goldasich | Engage365 Deana Goldasich | Engage365 That new social network, WordPress widget, plug-in, app or online doohickey that everyone’s buzzing about looks pretty sweet, huh? After frolicking in the Flash Demo, watching the video and reading the sparkly testimonials, you just can’t resist that shiny “install now,” “sign up,” or “buy now” button can you? This is precisely why so many business leaders who appreciate or love technology often get overwhelmed by it. They see something shiny and don’t take the time to determine whether the... read more As savvy presenters know, it pays to double-check all critical “production” elements before each speech.