Mobile. Advergame. Crandall Associates. 12 companies that ace Twitter - The Big Money. If there was going to be a Facebook 50 , there had to be a Twitter 12. After all, 2009 has been Twitter’s year. Traffic has quadrupled, investors have recommitted, the media has fawned. Even if Twitter isn’t the future of social media, it’s certainly the shiniest, newest thing flitting in front of us. And businesses love shiny new things.
Thus, this year has also seen corporate America come into its own on Twitter. But just because a ton of businesses are using Twitter doesn’t mean they’re using it well. The Big Money set out to figure out which companies sit on top of the Twitter heap. To figure out the answer, we took a mix of the salient metrics: number of followers, growth over the last two months, number of tweets, and whether the account is doing anything besides providing a transplanted RSS feed. After much number crunching we ranked our top 12. The list is far different from TBM’s Facebook 50, with only two entrants making both lists (the NBA and CNN). The Vote: A Victory for Social Media, Too.
Ongoing List of Social Media Strategies from Enterprise Corporat. Successful Enterprise 2.0 and Social Media: Speech at KMWorld 20. Today I am speaking at KMWorld 2007 in Silicon Valley on Successful Enterprise 2.0 and Social Media. The speech is based on Future Exploration Network’s Web 2.0 Framework, and how the framework can be applied to setting and implementing successful strategies for Enterprise 2.0. I’ve provided the slideshow below, mainly for people who attend my presentation. As a speaker, I don’t believe in duplicating all the content of the speech in a presentation – slides should be visual cues to accompany what I am speaking about. So if you weren’t at the speech, don’t expect the presentation to make complete sense on its own, though you can get the general gist of the ideas and content by flipping through. Alternatively download the slides as a pdf (2.9MB) Here is a summary of the key points of the presentation: Web 2.0 is “distributed technologies built to integrate, that collectively transform mass participation into valuable outcomes.”
Organizations = media. 1. 2. 3. 4. 5. 6. Gilbane Dishes on Social Media in the Enterprise in New Report. The Gilbane Group has delivered a new report on the use of Social Media in the Enterprise. The report, called Collaboration and Social Media 2008- Taking Stock of Today's Experiences and Tomorrow's Opportunities includes a survey of medium and large American organizations, case studies and a vendor catalog. What we learn from reading the report is that social media applications are slowly supplementing the existing collaboration technologies — email, websites and shared workspaces — within organizations today and that vertical social media solutions are emerging to help them work smarter. The Survey The survey was aimed at marketing executives or their direct reports.
Over 286 telephone interviews were completed with organizations that crossed 17 different industries. Defining Social Media For this report and more importantly for the survey, it was important to define what Social Media actually meant. Social Media Technologies Who is Using What and How Effective is It? The Case Studies. Social Networking Software Platform & Social Media Community. Made To Stick: Why Some Ideas Survive and Others Die | by Chip a. Business Blog Consulting: Everything about Corporate Blogs and B. CD business cards, CD rom business cards, shaped cds, panorama, Adverlicio.us | online advertising archive | World's Tastie. Darwin - Online Feature - A Marketer's Guide to Blogging. Vyew. Share your view. The Diva Marketing Blog. CHURCHOFTHECUSTOMER.COM.
Publications - A Picture is Worth (Several) Thousand Words - 01/ Emotional Intelligence Consortium: Research on Emotions and Emot. The Times 100 UK: Marketing Theory, Business case studies. Business studies learning resources Learn business studies theory online with our extensive revision pages, download free case studies from real world companies and associated lesson materials and worksheets for teachers and students.
The Times 100 Business Case Studies is a long-established and trusted brand, providing a unique, powerful and immediate resource for teachers and students of business studies. Each of The Times 100 Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the sponsoring companies, the case studies bring to life the complexities of business and help students engage and learn by giving them relevant context. Malcolm gladwell, blink, tipping point and new yorker. _everyoneisanexpert2.pdf (application/pdf Object) The 6 Myths Of Creativity. Contentious. Charlene Li's Blog.
How to come up with creative ideas | creativebits. Here is my 9 step process that I developed for myself. 1. BriefFirst I skip through the brief. Then I read it again properly. 2. ResearchUsually I just check out what the competition is doing to make sure I'm not doing the same, etc. 3. BrainstormingYou need to prepare for this one. Now that I have the brainstorming sheets, I start to write or sketch the ideas that come to my mind, one in each section. 4. 5. 6. 7. 8. 9.
Hope you will find it useful, especially if your creative muscles are in top notch condition. Feedster (sf) :: RSS Search Engine. PodcastSpots - Advertise on Podcasts - Play Podsafe Music Free. iPodverts - Podcast Advertising Auctions. Future of advertising and advertising technology: Advertising in. "While the games might need ad sponsors, marketers see many reasons why games are simply not advertiser-friendly.
For one thing, there is little opportunity to adequately assess return on investment. Another problem, said Berger, is that publishers can't guarantee to advertisers in advance how many units will be sold. And developing a video game can take many months--longer than most marketers are willing to wait to roll out an ad campaign. Some of those problems might be solved when the next generation of consoles comes out, because they will have built-in Internet functionality, which brings with it the prospect of dynamic in-game ad serving. This capability, Madden said, could eventually lead to a more TV-like business model, where games are bought and sold on measurable cost-per-thousand impressions, without the hassle of months of planning.
Previous posts:(Social) Advertising in Computer GamesFuture: Product Placement. Blog advertising makes opinions. Why corporate blogging works. The porous membrane: why corporate blogging works. The other day somebody asked me to explain why corporate blogging works. Sure, we know it's the hot new thing and people are paying attention to it (including big media)... but why? Why does it work? Seriously. So I drew the diagram above. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. [AFTERTHOUGHT:] And yes, this works with internal blogs as well, poking holes in the membranes that seperate people within a corporate culture; aligning "the conversation" internally etc. The other advantage of internal blogging is that it organises conversation into a long-term manageable form. [AFTERTHOUGHT:] Poking holes in membranes subverts hierarchies. [UPDATE:] Just added this post to The Hughtrain. Posted by hugh macleod at May 9, 2005 6:44 PM | TrackBack Beautiful, absolutely perfect.
I'm not sure why that diagram reminds me of grade seven sex ed. Ahh, now I know what I do: poke holes in the membrane! Hi Hugh, Wow. Or have I missed the irony? Nope. > > IT Facts. Seth's Blog. eMarketer: Internet, Business & Ecommerce Statistics: Email. Marketing - Marketing Strategy - Marketing Plan - Marketing Care. Direct Marketing Association: Telephone, Mail & Internet Mar.
MarketingProfs - Marketing Concepts and Strategies: Expert Artic. Customer Satisfaction Surveys and Employee Opinion Surveys. In fact, it's so good that it has been plagiarized hundreds (maybe thousands) of times on other Web sites. About half of the sites leave our copyright message (it's still illegal, but at least they're not trying to pass it as their own work). The rest of the sites just copy the content and pass it off as their own. Some are even charging for our papers that we give away for free. I'm David Walonick, author of our entire research library.
However, Google recently changed their ranking algorithm. The reason is because Google sees our content on thousands of Web sites and thinks that we're part of a content farm... they don't know (and don't care) that we're the original author. I'm now trying to rebuild our company and I still want to provide the information for free. Marketing Plan Software and Sample Marketing Plans - Mplans.com. ClickZ Internet Marketing Solutions for Marketers. The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines.
It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1. Headlines should be descriptive As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. 2. 3. 4. Social media. 5. Now, some of this comes down to quality.