The Instagram Rule of 11. Ian Chee | January 28, 2014 | 0 Comments inShare82 Why is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Why is the number 11 important on Instagram? None of the above. The number 11 represents a simple but important tipping point. Admittedly, I am not that cool on Instagram, since some of my images don’t hit this threshold, but for many users this simple milestone is important.
The three steps of the Rule of 11, as illustrated by MRY's Instagram posts: These individual metrics mattered to the new consumer, and these were not isolated cases: respondent after respondent reiterated the need to reach this number. This shift redefines the way we work. Don’t plan for broadcast, plan for the response: In most traditional strategic disciplines, we plan for the intended message and the outbound content when in fact we should be planning for the response.
Social Media: The Free Beginner's Guide from Moz. Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites.
It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad?
Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Relationships Feedback Integration. Demystify SEO: 5 Search Engine Optimization Guides That Help You Begin. Most of us know how to use search engines generally. Most of us do not understand how search engines work -- actually. In the age of Panda, Penguin, and Hummingbird, it could be a skill failure if one has anything to do with working on the Web.
A basic understanding of how to position your work for high web traffic is a much needed skill if you are a freelancer trying to get a blog listed on Google, a social media writer, digital marketer, or an entrepreneur planning to start any sort of business. Search engine mastery takes knowledge, experience, and lots of trial and error. The good thing is, you can begin learning the fundamentals and avoid common SEO mistakes easily with the help of many SEO guides available on the Web. Begin your learning now. Moz Beginner Guide to SEO Moz made its beginnings as an SEO consulting company in 2004 and even today is a premier destination for search engine knowledge on the Web. Keep Moz bookmarked if you want to upgrade your knowledge as you go along. A Simplified Blogger's Guide To SEO. 50 Top Tools for Social Media Monitoring, Analytics, and Management. Use these platforms to manage, measure, and analyze your social media marketing initiatives.
To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience.
Determining which tools are right for you requires a clear definition of your objectives. Connect: Authored by: Pam Dyer See complete profile. 50 Top Tools for Social Media Monitoring, Analytics, and Management. Top 100 Facebook Fan Pages. A marketer's guide to collecting and analyzing data. By Kristin Piombino | Posted: January 13, 2014 Do you use data to support your marketing campaigns? How much data do you collect about your customers? Does thinking about data make you nervous? Do you know you should be collecting it but feel overwhelmed at the thought? If so, you're not alone. One hundred percent of chief marketing officers say successful brands use customer data to drive marketing decisions, but 45 percent of companies don't use data to personalize their marketing campaigns. Employees don't have the right skills or training (32 percent). To master data in your organization, the graphic recommends following these steps: 1.
Collect information from social media, website analytics, ads, email promotions-everything you can get your hands on. 2. Select one person to manage how the company collects, stores and analyzes the data. 3. Share the data across departments so the right people can review, analyze and use the information. 4. Check out the rest of the graphic for more: Blog. Why social media is getting even more expensive. For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free. Sure, there aren't usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc.
As we've seen time and time again, turning over your brand’s reputation to an intern isn't always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. 1. 2. 3. 4. 5. 6. 7.
Twitter. Facebook.