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5 Facebook tweaks to make right now. Facebook has been in the news a lot recently. Mark Zuckerberg bought the What's App company in February for a staggering, mind-blowing, huge – I'm running out of adjectives here – $19 billion. Then the company bought a little-known virtual-reality headset maker, Oculus VR, for $2 billion. Those high-profile deals shouldn't distract us from the fact that Facebook's main business is selling advertising based on the mountains of information it's got on its user base.

And when I say "user base," I mean me and you. The targeting practices going on behind the scenes are both deep and complex. These are great tips for you - and for your family. So let's get started. First, you need to clear out your Facebook search history. On your Facebook home page, click the down arrow in the upper right-hand corner, and select Activity Log. Once you've clicked on that, you'll be able to see everything – and everyone – you've search for on the site. The search area should now be empty. Help Center. About Advertising on Facebook. Create a Page. Facebook. Cookies, Pixels & Similar Technologies | Facebook Help Center.

A Facebook cheat sheet for brands. By | Posted: January 8, 2013 If only you could spur more engagement on your company’s Facebook page. You’d surely earn a raise and a promotion. Your phone would ring incessantly with job offers; your significant other would love you more. Your Chia Pet would grow lush and verdant. Unfortunately, there’s no one-size-fits-all answer to the question of Facebook engagement, but a recently published infographic could help unlock some of the mysteries. Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook. These stats reveal an array of interesting things about brand pages. Meanwhile, posts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction. Check out the full infographic below—no guarantee it will vastly improve your life. Analyze your Facebook page - LikeAlyzer.