Deirdre Breakenridge Talks "Putting the Public Back in Public Relations" As PR practitioners we have a whole new set of challenges as our industry could arguably be changing faster than it has in decades.
It’s hard to weed through the numerous resources available to help us harness the social Web, but the book “ Putting the Public Back in Public Relations ,” co-authored by Deirdre Breakenridge and Brian Solis , is a great resource that delves into the intersection of PR and social media from both strategic and tactical perspectives. I’ve had the opportunity to watch a panel discussion from both authors, as well as meet and speak with both of them in addition to reading the book. As thought leaders for our industry, Both Solis and Breakenridge offer forward thinking insight that can help us stay ahead of the game, and help paint PR as a critical tool for brand building and communication. After reading “Putting the Public Back in Public Relations,” I had the pleasure of digging a little deeper with Breakenridge. Who should be reading this book? PRland Eric Maillard. Social Media and Public Relations Consulting – PR Squared.
Mediations: Why blog? Self-interest as motivation... An obvious question for people taking my Intro to Weblogs module is "Why blog?
" The obvious answer from my perspective is "Because you get more out of it than you put in. " In PR Strategy we are looking at persuasion, and recognising that self-interest is one of the most powerful forces PR can harness.