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Deirdre Breakenridge Talks "Putting the Public Back in Public Relations"
As PR practitioners we have a whole new set of challenges as our industry could arguably be changing faster than it has in decades. It’s hard to weed through the numerous resources available to help us harness the social Web, but the book “ Putting the Public Back in Public Relations ,” co-authored by Deirdre Breakenridge and Brian Solis , is a great resource that delves into the intersection of PR and social media from both strategic and tactical perspectives.
En ce week-end de Sidaction (pour vos dons, c’est ici ou en appelant le 110), j’ai entendu plusieurs fois une information qui n’est pas nouvelle ( Le Monde en parlait déjà il y a 2 ans ) : un patient américain atteint d’une leucémie aurait guéri du Sida après avoir reçu une greffe de cellules souches. Voyant pour la première fois les mots VIH et guérison associés et soupçonneux de raccourcis auxquels est parfois contrainte la presse, j’ai eu envie d’en savoir plus en interrogeant un de mes meilleurs amis, Gustavo Gonzalez Canali, spécialiste en immunologie clinique. La réponse est technique mais permet de mieux comprendre pourquoi la route est encore longue.
PRland Eric Maillard
For 99% of the history of the Public Relations industry, what good PR pros excelled at (and what they were known for) was exploiting SCARCITY.
Social Media and Public Relations Consulting – PR Squared
mediations: Why blog? Self-interest as motivation...
An obvious question for people taking my Intro to Weblogs module is "Why blog?" The obvious answer from my perspective is "Because you get more out of it than you put in." In PR Strategy we are looking at persuasion, and recognising that self-interest is one of the most powerful forces PR can harness.