MarketingProfs Daily Fix Featured Post by Jeannette de Beauvoir New positions are taking starring roles in the marketing world. Social Media Release: Evolution When I debuted the Social Media Release back in 2006, moreso than anything else, I intended to stress the concept of a TEMPLATE, i.e., “use what you like about it, change it however you like, discard the parts that don’t work for you.” My intent was not to create the “final word” on Social Media Releases, but simply to get the conversation started… In addition to its adoption by companies as large as Cisco and Ford and as small as Joe’s Pizza; in addition to its incremental embrace by the wire services; I was also really jazzed when guys I came to respect, like Shannon Whitley and Jason Kintzler, created services around the SMR template.
Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change Soren Gordhamer,Wisdom 2.0 Summit Organizer I am filled with gratitude to Soren Gordhamer for his vision of bringing together an amazing group of people who work in the area of mindfulness and technology for Wisdom 2.0, a three-day event aimed at addressing an compelling issue: "The question for most of us is not if we will use the technologies of our age, from cell phones to social media, the question is how can we do so with mindfulness, meaning, and wisdom?" Soren is the author of the book, "Wisdom 2.0" and writes about mindfulness and technology use for Huffington Post and on Mashable. If you want to explore the intersection of technology use and mindfulness, follow Soren's work. Technology stress and information overload have been around for decades. I've been looking for ways to reduce techno stress since I first started working in the nonprofit technology field in 1992.
Facebook Launches New Metric: "People Talking About" Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: "People Talking About." That statistic, which users will see on Pages below the total number of "Likes," will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy. People Talking About (that might not be the final name for the metric; at press time, Facebook wasn't sure) will measure user-initiated activity related to a Page, including posting to a Page's Wall, "liking," commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, "liking" or sharing a deal or checking in at your Place.
Web Strategy by Jeremiah Owyang By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. Empowered Digital Disruption is on everyone's mind. Netflix is replacing people's cable subscriptions. Simple apps like OpenTable and LoseIt! are displacing businesses like Zagat's and Weight Watchers. Twitter Revenue to Hit $400 Million By 2013 [STUDY] The success of Twitter's Promoted Products will propel the company into $400 million in revenue in 2013 compared to $45 million last year, says a new report. Twitter will earn $139.5 million this year, a 210% jump over last year, according to eMarketer. Debra Aho Williamson, principal analyst at eMarketer, credited Promoted Products' success for the rosy estimate. "Since their debut in April 2010, Twitter’s Promoted Products have proven successful in the U.S.," Williamson said in a statement from eMarketer.
a shel of my former self Posted on April 8, 2014 11:29 am by Shel Holtz | Brands I’m an Eat24 customer. The restaurant delivery service offers a lot of local businesses here in Concord, so whenever we don’t feel like cooking or going out, I just fire up the Eat24 app on either my phone or tablet. The Measurement Standard: Blog Edition Daphne Gray-Grant's Rapid Writing It's April. And in many parts of the world that means only one thing: Tax season. (Cue scary music.) This means I've been busy flattening out crumpled bits of paper, desperately trying to locate missing receipts, and wondering, why, exactly, I spent $169.95 at Office Depot on August 19, 2013. But finally, after more than a week of alternating between despair ("this is awful; I'll never get it done") and giddiness ("hey, my columns actually balanced!")
The Rise of the Zuckerverb: The New Language of Facebook - Ben Zimmer - Technology Last week, as he paced around the stage at the f8 Developers Conference, Mark Zuckerberg declared with wide-eyed optimism that Facebook was "helping to define a brand-new language for how people connect." "When we started," Zuckerberg explained, "the vocabulary was really limited. You could only express a small number of things, like who you were friends with. Andrew Lark I'm not sure about the logic that says a company that provides a free service - Facebook, Twitter, Quora -- should also provide free telephone support. Users shouldn't confuse them not doing this with not listening - I suspect it is pure business economics. What drives me mad is when companies like eBay and PayPal, who charge for a service can't be bothered providing easy to access support.
How do You Use LinkedIn? [INFOGRAPHIC] LinkedIn is the poor second cousin of the social networking fraternity with its glamorous siblings Facebook and Twitter hogging the limelight. Facebook wins the popularity contest with nearly 8 times more friends than LinkedIn and Twitter just keeps getting mentions in the newspaper’s society pages. If LinkedIn had a personality, you would maybe say that it was quiet, professional and quite private. How you use social media is dependent on what you are trying to achieve (goals) and who you want to meet (target audience) and if you want to make serious professional contacts for B2B then LinkedIn is the place to hang out. LinkedIn is the Cocktail Party
More search help : Google search basics - Web Search Help You can use symbols or words in your search to make your search results more precise. Google Search usually ignores punctuation that isn’t part of a search operator. Don’t put spaces between the symbol or word and your search term. A search for site:nytimes.com will work, but site: nytimes.com won’t.