Telling Stories 5 Tips for Identifying Your Unique Selling Point One of the things we talk about quite often on here is how important it is to be different. You need to have a different message … a different brand that your target audience can connect to. After all, if you’re no different than anyone else in your industry, why should customers do business with you? And why should journalists cover your story? Being different isn’t just about, well, being different. It’s about having a value-adding differentiator that truly makes your company special. How can you come up with your unique selling point / proposition (USP)? 1. 2. 3. 4. 5. Do you have a clearly defined unique selling point? This article is written by Mickie Kennedy, founder of eReleases ( the online leader in affordable press release distribution. PR Bonus - 5 Free eBooks ($67 Value) Based on Actual Results of 15+ Years and 40,000 Press Releases Hone your PR skills with these valuable PR tools, publicity tips, and press release resources. The bundle includes:
Social Media Release: Evolution When I debuted the Social Media Release back in 2006, moreso than anything else, I intended to stress the concept of a TEMPLATE, i.e., “use what you like about it, change it however you like, discard the parts that don’t work for you.” My intent was not to create the “final word” on Social Media Releases, but simply to get the conversation started… In addition to its adoption by companies as large as Cisco and Ford and as small as Joe’s Pizza; in addition to its incremental embrace by the wire services; I was also really jazzed when guys I came to respect, like Shannon Whitley and Jason Kintzler, created services around the SMR template. I had occasion to catch up with Jason recently, and his continued passion and success led me to ask him to draft a blog post re: the current state of the SMR. Of course, Jason strongly believes that his approach is the most worthy, and he makes a strong case for PitchEngine below. I’d be eager to hear your feedback. Here’s Jason: The reason?
A couple of weeks ago I compiled a list of 10 social media tools I believe every PR pro should master by the end of 2010. The response to the post was phenomenal and prompted me to look at some more tools that might be worth adding to the 'must master' list. So, without further ado, here is round two... 10 More Online Tools Every PR Pro Should Master - Part Two TweetChat Live Twitter chats are gaining in popularity everyday as it allows for a condensed period of conversation which can be moderated / led, achieving the best results for participants and organizers. Most PR people will have to take part in one of these conversations at some point and one of the better tools is TweetChat which allows you to follow a subject / hashtag and and makes taking part in a live chat really simple. PR Value: Several benefits to this one, but mostly it allows for real-time observation and participation in conversations that might be of interest to your clients / brands. mobiReady + Mippin Addictomatic PostRank
L’état de l’intégration du Social Media marketing dans les entreprises (eMarketer) Citoyens ! Un pseudo bon baromètre de l’état du Social Media dans les entreprises dévoilé par eMarketer ce matin : Les tactiques seraient dans ce panel déjà bien amorcées au sein des entreprises américaines et européennes. Quelques critiques : la vision américaine du Social Media reste très orientée sur l’appréhension du web derrière un PC de bureau. le Social Media Marketing commence d’abord par la conduite du changement. eMarketer entretient une confusion forte sur le sens du Social Media. Bien à vous, citoyens.
Influential Marketing Blog Comment les agences vous laissent dans la matrice ? La Pilule Bleue et la Pilule Rouge 0inShareinShare0 Les médias de conversation ne sont pas des médias comme les autres. Vous pouvez acheter un tweet ou du display sur facebook. Mais de toute évidence ce n’est pas la même stratégie qu’une participation active sur les médias sociaux. D’ailleurs limiter les médias sociaux aux seuls Facebook et Twitter consitue une grave erreur d’analyse. Click to Enlarge your Vision Mais si je vous donne le “conversation prism” et vous demande de comprendre toutes les mécaniques de ces services et outils en une seule fois, je vous leurre. Nous devrions tous grandir nos oreilles et écouter ce que la matrice nous dit. La Matrice est tout autour de nous. Tous les jours, les agences conseil en communication maintiennent les clients dans une illusion. Les discussions du web sont bien plus que du networking ou un simple canal de diffusion, et cette matrice nous empêche de s’y intéresser sérieusement.Le seul moyen de comprendre ce qu’est la matrice, c’est de prendre la pilule rouge.
Private Capital Markets Update Survey Results of the Last Unchar Chicago, IL (PRWEB) May 5, 2010 Robert T. Slee, author of Private Capital Markets, the first book of its kind dedicated to explaining the behavior of players in private markets will provide an illuminating update on Private Capital Markets at the AMAA Summer Conference in Chicago on July 20 from 1-4 PM at the Chicago Hilton. Slee’s presentation will describe the results of the Pepperdine Private Capital Markets project that he architected in early 2009. Slee and others spent the past 18 months creating and then implementing the three largest surveys ever of the U.S. private capital markets. Slee partnered with Pepperdine University in 2009/2010 to survey banks, asset-based lenders, mezzanine, private equity, venture capital, hedge funds, business owners and other capital providers. According to Slee, “The surveys provide first-ever empirical evidence of the investing behavior of institutional private capital providers. This educational session provides 3 hours of CPE credit.
More search help : Google search basics - Web Search Help You can use symbols or words in your search to make your search results more precise. Google Search usually ignores punctuation that isn’t part of a search operator. Don’t put spaces between the symbol or word and your search term. A search for site:nytimes.com will work, but site: nytimes.com won’t. Refine image searches Overall Advanced Search Go to Advanced Image Search. Search for an exact image size Right after the word you're looking for, add the text imagesize:widthxheight. Example: imagesize:500x400 Common search techniques Search social media Put @ in front of a word to search social media. Search for a price Put $ in front of a number. Search hashtags Put # in front of a word. Exclude words from your search Put - in front of a word you want to leave out. Search for an exact match Put a word or phrase inside quotes. Search within a range of numbers Put .. between two numbers. Combine searches Put "OR" between each search query. Search for a specific site Search for related sites
Private Capital Markets Update Survey Results of the Last Unchar Rob Slee, Author, Private Capital Markets Featured Speaker at the AM&AA Summer Conference July 20-22, 2010 Chicago Hilton, Chicago, IL Private Capital Markets by Robert T. Slee Online PR News – 03-May-2010 –Robert T. Slee, author of Private Capital Markets, the first book of its kind dedicated to explaining the behavior of players in private markets will provide an illuminating update on Private Capital Markets at the AMAA Summer Conference in Chicago on July 20 from 1-4 PM at the Chicago Hilton. Slee’s presentation will describe the results of the Pepperdine Private Capital Markets project that he architected in early 2009. According to Slee, “The surveys provide first-ever empirical evidence of the investing behavior of institutional private capital providers. Slee’s presentation will include a review of the key findings of the Pepperdine Private Capital Markets Surveys, plus focus on the new discount rate model he created called the Private Cost of Capital (PCOC) Model.
Personne ne discrimine les femmes au travail… sauf elles-mêmes Vas-y poulette, bats-toi pour ta place J’aime bien discuter de longues heures sur le fait que nous les femmes, on est discriminée. Oui, Monsieur. Parce que le patriarcat est encore la norme, parce qu’on nous oriente moins vers des professions scientifiques, parce qu’à compétences égales, nous sommes encore moins payées que les hommes, parce qu’il n’y a pas eu de Présidente de la République, parce qu’on est si peu à l’Assemblée nationale et au Sénat… Et qu’en plus c’est notre faute. Si. C’est ce que je lisais dans le Globe & Mail ce matin il y a quelques jours (c’est un journal canadien, plutôt centre-gauche). A l’heure où les femmes sont plus nombreuses que les hommes à l’université et dans le monde du travail – au moins au Canada – pourquoi diable sont-elles moins payées que leurs collègues masculins et moins représentées dans les hautes sphères des entreprises ? 1/ Revendiquer notre juste valeur 2/ Etre perçue négativement, ce n’est pas (toujours) négatif 4/ Où sont les feeeeemmmmes ?
Private Capital Markets Update Survey Results of the Last Unchar GLORIA FELDT | courageous leadership, powered women, heartfeldt politics